Person-based Identity Boost

Identity Boost for Audience Studio uses Marketing Cloud’s highly scaled, deterministic identity graph to alias device and pseudonymous IDs into persistent person-level IDs for true people-based analytics, segmentation, and activation.

Where: Person-based Identity Boost is available to Audience Studio Marketer Pro and Multi-Channel Audience edition customers. Currently, this feature is limited to organizations marketing to consumers within the United States.

Why: In previous releases, gathering people-based analytics and segmentation in Audience Studio required clients to source cross-device data and ID resolution services from external third parties. With the January 2020 release, Identity Boost for Audience Studio provides a native solution for clients seeking to scale out people-based marketing programs.

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