Activation Partners: Owned versus Shared Seats


Partner Management allows for ease of configuration of pipelines, where a customer can send data hosted on DMP to a supported activation partner. DMP allows for the configuration of multiple pipelines between an organization to a particular partner. Each individual pipeline is called an integration partner account.

When requesting a new integration partner account, the customer should indicate if the partner seat is “owned” or “shared”. Seats that are owned are seats that are managed specifically by the customer or perhaps by an agency partner on behalf of the customer. Historically, DMP treated all seats as “owned”. “Shared” seats on the other hand are used by business partners but not controlled by the data owner, the DMP client making the segment available.

To enable customers to comply with GDPR, DMP implemented a Consumer Rights Management framework where certain DMP functionality is gated based on specific consumer consents. One of the consent flags is Data Sharing. The Data Sharing flag is used in two places: 1) sending data to a second party via Data Studio, and 2) sending data to another entity via a “shared” seat in Partner Management. If no Data Sharing consent is present, no data will be send to "shared seats".

It is entirely up to the customer to determine and indicate in the DMP UI whether a new integration partner account will connect to a seat that is “owned” or “shared”. Therefore, when making new integration requests via the DMP help portal, please indicate if the seat is owned / managed on your behalf or if you would like that seat to be marked as a “shared” seat so that the Data Sharing flag is respected. For advice on which designation to give to a seat for a particular use case, customers should consult with their legal department.

Here are some typical examples:
“Owned” seats:

    • Publisher A sending segments a DSP seat owned and operated only by them
    • Marketer B sending segments to a DSP seat managed by Agency C to run campaigns for Marketer B

“Shared” seats:

    • Publisher A sending data to a DSP seat owned by Marketer B, for Marketer B to run campaigns.
    • Marketer B sending segments to a DSP seat of Marketer D, for Marketer D to run campaigns
    • Marketer B sending data to a DSP seat managed by Agency C to run campaigns for Marketer D
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