Composite Segment FAQ

What is a composite segment?

Composite segments can be created for users that have engaged with very specific content at a given point in time.  Rules are matched based on contextual elements captured in the same impression, page view or event. 

How are composite segment rules processed?

All rules need to be fulfilled by the user in the same pixel call, or in the same line of an uploaded 1st Party data file. 

Consequently, rules do not show populations. And we see only population at segment level.

How do I set recency and frequency on my composite segment?

Frequency and recency are set as a last step before saving the segment.  Since all rules must be met in a single pixel call, the frequency and recency must remain the same for each rule.

Can composite segments be activated on-site?


Can composite segments be activated for an external activation partner?


What is an example use case for a composite segment?

Composite segment:

product = swimsuit + purchased swimsuit 

A user viewed a swimsuit and purchased the swimsuit during the same visit. Therefore, the rules were matched and captured in the same visit.

How can I start using composite segments?

Composite segments must be enabled for the account.  Please reach out to your Account Manager for additional information.

What is the lookback of a composite segment?

Composite segment are processed after the parameter has been set. There is no historical attribute processing.

Why are there no rule level populations for my segment?

This is normal. Please see "How are composite segment rules processed" above.

Is selecting ranges in segment builder supported?

No, creating a composite segment using a range such as "greater than or equals", "less than or equals", and "between" does not allow the segment to process despite appearing as an option. The only operator that will work for composite segments is "equals".

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