Data Activation Partners

Enabling additional activation partners

You can set up connections to additional activation partners in the Salesforce Audience Studio UI via "Activation > Partner Management > Create Account". Most of these will be automatically enabled and start sending data the following day, once you have saved it and shared at least one segment with this new connection. These partners are indicated as "auto-enabled" in the tables below.

For partners that are not auto-enabled, the Support team needs to perform one or more additional steps "behind the scenes" to get your new pipeline ready. Please create a ticket for these cases and provide the info from the "Client Requirements" columns.

 

Important Note: 

Please consult your current agreement for the allotted number of integrations. An integration is a unique partner connection per partner per account or seat. Example: Connecting with 3 different Google DV360 IDs counts as 3 partner integrations. The Support team can help you check your used and allotted numbers.

Real-Time Activation

Partners must have real-time activation capability in order to qualify for real-time activation. The current real-time activation partners are Google DV360 and The Trade Desk. Please see details below for more information about each partner.

In addition to real-time offsite activation, real-time on-site activation is supported via real-time segments for owned and operated properties and ad servers. Find out more about real-time segments.

 

On-Site Ad Servers

Partner Method Client Requirements  Auto-enabled Supported Addressable IDs
Adition S2S
  • Client Partner Network Key
 No
  • Cookie
  • MAID
Adswizz Key Value
  • Interchange code and modify ad tag
 No
  • Cookie
  • MAID
AdTech Key Value
  • Interchange code and modify ad tag
   
DoubleClick For Publishers - DFP Audience S2S
  • Interchange code and modify ad tag
  • Client license of DFP Audience via Google
  • Client Google Audience Manager ID
  • Google allowlisting of Krux
  • API Access
 No
  • Cookie
  • MAID
DoubleClick For Publishers - DFP Key/Value Pairs Key Value
  • Interchange code and modify ad tag
 No  
Freewheel S2S
  • Client Partner IDs
 No
  • Cookie
  • MAID
  • OTT
IPONWeb Key Value
  • Interchange code and modify ad tag
 
  •  Cookie
LKQD S2S
  • No client inputs required
 Yes
  • Cookie
Nativo S2S
  • No client inputs required
 
  • Cookie
OAS Key Value or Cookie
  • Interchange code and modify ad tag
   
OpenX S2S
  • Publisher Name
 
  • Cookie
  • MAID
SAS / AIMatch Key Value or S2S
  • Interchange code and modify ad tag
 
  • Cookie
  • MAID
Smart Ad Server Key Value
  • Interchange code and modify ad tag
   

 

On-Site SSP's

Partner Method Client Requirements Auto-enabled Supported Addressable IDs
DoubleClick AdExchange - AdX (via DFP) via DFP
  • See DFP requirements
 No  
Index Exchange (Casale) S2S
  • No client inputs required
 Yes
  • Cookie
OpenX S2S
  • Publisher Name
  • S3 Location
 
  • Cookie
  • MAID
 
Pubmatic S2S
  • Client Partner IDs
 
  • Cookie
  • MAID 
RTK S2S
  • No client inputs required
 
  • Cookie
  • MAID
Rubicon S2S
  • Client Partner ID/Partner Key & Publisher ID/Account ID
Yes
  • Cookie
  • MAID
Sonobi S2S
  • No client inputs required
 
  • Cookie
  • MAID
Sticky Ads S2S
  • No client inputs required
Yes 
  • Cookie
  • MAID 
Tremor S2S
  • No client inputs required
 
  • Cookie
  • MAID 
Triplelift S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID 

 

Off-Site Ad Servers

Partner Method Client Requirements Auto-enabled Supported Addressable IDs
Flashtalking S2S
  • No client inputs required
 No
  • Cookie
Flite Partner calls URL, Salesforce DMP passes segments in JS.
  • No client inputs required
   
Innovid S2S
  •  No client inputs required
 Yes
  • Cookie
  • MAID
Zeta S2S
  • Client Partner IDs
   

 

Off-Site Data Activation

Partner Method Client Requirements Auto-enabled Supported Addressable IDs
ActiveAgent AG S2S
  • No client inputs required
 No
  • Cookie
ActiveAgentEncrypt S2S
  •  No client inputs required
 No
  • Cookie 
Adara S2S
  • No client inputs required
 Yes
  • Cookie
AdColony S2S
  •  No client inputs required
No 
  • MAID 
AdForm S2S
  • No client inputs required
Yes 
  • Cookie
  • MAID 
AdSquare S2S
  • No client inputs required
 No
  • MAID 
AdTheorent S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID 
A.ki S2S
  • No client inputs required
 Yes
  • MAID 
Amazon Advertising   
  • Client Partner ID
 Yes
  • Cookie 
Amobee (FKA Turn) S2S
  • Client Partner ID
  • Client completed Amobee configuration and taxonomy files, sent to Amobee.  Taxonomy file must be sent with each new segment push.  Please reach out to your Amobee rep for forms. 
 
  • Cookie
  • MAID
Avocet S2S
  • No client inputs required
 Yes
  • Cookie
Beeswax S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID 
Comscore Pixel
  • Client access to partner logs
   
Criteo S2S
  • Client Partner IDs
  • Region of Client Partner (US, EU, APAC)
No 
  • Cookie
OneView (FKA DataXu) S2S
  • Client Partner ID
No 
  • Cookie
  • MAID 
Google Ads Customer Match  

 See the Google Ads Customer Match HEM Activation article for more implementation details

 No

  • HEM

 

Google Marketing (DV360) S2S No 
  • Cookie
  • MAID
Drawbridge S2S
  • No client inputs required
 No
  • Cookie
  • MAID
Dstillery S2S
  • Client Partner IDs
No 
  • Cookie
  • MAID
Exponential  S2S
  • No client inputs required
Yes 
  • Cookie
  • MAID
Eyeview S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
  • OTT
Facebook Custom Audiences Pixel
  • Facebook Pixel
   
Google RLSA Pixel
  • RLSA Pixel
   
GumGum S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
Hulu S2S
  • No client inputs required
 
  • Cookie
  • MAID
  • OTT
  • HEM
IgnitionOne  S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
Infectious Media  S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
InMobi S2S
  • Client Partner IDs
 Yes
  • MAID
Instagram (via Facebook Custom Audiences)  Pixel
  • Facebook Pixel 
   
Jivox S2S
  • No client inputs required
 Yes
  • Cookie
Kargo S2S
  • No client inputs required
Yes 
  • Cookie
  • MAID
Lotame S2S
  • No client inputs required
 No
  • Cookie
  • MAID
MediaMath S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
[m]Platform | GroupM S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
Netmining S2S
  • No client inputs required
   
Next Performance S2S
  • No client inputs required
 
  • Cookie
Nielsen S2S
  • No client inputs required
 
  • Cookie
  • MAID
Outbrain S2S
  • No client inputs required
 
  • Cookie
OwnerIQ S2S
  • No client inputs required
 
  • Cookie
  • MAID
Pinterest API
  • Pinterest User Name
  • Pinterest API access token
 
  • MAID
Platform161 S2S
  • No client inputs required
 
  • Cookie
  • MAID
Quantcast S2S
  • Client Account ID
 
  • Cookie
  • MAID
RadiumOne S2S
  • No client inputs required
 
  • Cookie
  • MAID
RevTrax S2S
  • No client inputs required
 
  • Cookie
  • MAID
Run S2S
  • No client inputs required
 
  • Cookie
  • MAID
Samsung Ads S2S
  • No client inputs required
 
  • Cookie
  • MAID
Simpli.fi S2S
  • No client inputs required
 
  •  Cookie
Basis (formerly SiteScout) S2S
  • Client Partner ID
No 
  • Cookie
  • MAID
Specific Media (Viant) S2S
  • No client inputs required
 
  • Cookie
SpotXchange S2S
  • No client inputs required
 
  • Cookie
  • MAID
  • OTT
SpringServe S2S
  • No client inputs required
 
  • Cookie
  • MAID
  • OTT
StackAdapt S2S
  •  No client inputs required
Yes 
  • Cookie
  • MAID
SundaySky  S2S
  •  No client inputs required
Yes 
  • Cookie
TapAd S2S
  • No client inputs required
Yes 
  • Cookie
  • MAID
Teads S2S
  • Advertiser ID
 
  • Cookie
The Trade Desk S2S
  • Advertiser ID, Data Center ID, Secret Key
Yes
  • Cookie
  • MAID
TimeOne S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
Tradelab S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
Tremor Video S2S
  • No client inputs required
   
Triton S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
true[X] S2S
  • No client inputs required
Yes 
  • Cookie
  • MAID
TubeMogul S2S
  • Client Account Code
Yes
  • Cookie
  • MAID
Undertone S2S
  •  No client inputs required
Yes 
  • Cookie
Valassis  S2S
  •  No client inputs required
 Yes
  • Cookie
  • MAID
  • OTT
Verve S2S
  •  No client inputs required
Yes 
  • MAID
VideoAmp S2S
  • No client inputs required
 
  • Cookie
  • MAID
Videology S2S
  • Client Partner IDs
 
  • Cookie
  • MAID
Verizon Media S2S
  • Client Partner IDs
 
  • Cookie
  • MAID
Xandr (FKA AppNexus) Pixel
S2S
  • Client Partner ID
Yes
  • Cookie
  • MAID
Yieldlab Pixel      
Zebestof S2S
  • No client inputs required
 Yes
  • Cookie

 

Experience Management Systems & A/B Testing Platforms

Partner Method Client Requirements  Auto-enabled Supported Addressable IDs
AB Tasty On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
 n/a  n/a
Acquia On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
 n/a n/a 
Adobe Target On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
n/a  n/a
Kameleoon On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
 n/a  n/a
Maxymiser On-page
  • Salesforce Audience Studio will make data available via JS variables on page
n/a   n/a
Optimizely On-Page
  • Client Partner IDs
 n/a  n/a
Oracle Real -Time Decisions On-page
  • Salesforce Audience Studio will make data available via JS variables on page 
n/a   n/a
Teradata Real - Time Interactions Manager On-page
  • Salesforce Audience Studio will make data available via JS variables on page 
n/a  n/a 
VWO On-page
  • Salesforce Audience Studio will make data available via JS variables on page 
 n/a n/a 


Assorted Data Outputs 

Partner Method Client Requirements ZD Auto-enabled Supported Addressable IDs
Adobe Audience Manager  S2S
  • Segment IDs and Partner IDs
No 
  • Cookie
  • MAID
Oracle BlueKai DMP   S2S
  •  Partner Consent and ID's
No 
  • Cookie
  • MAID
Survata S2S
  • No client inputs required
 
  • Cookie
YieldEx S2S
  • No client inputs required
   

 

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