- On-Site Ad Servers
- On-Site SSP's
- Off-Site Ad Servers
- Off-Site Data Activation
- Experience Management Systems & A/B Testing Platforms
- Assorted Data Outputs
Enabling additional activation partners
You can set up connections to additional activation partners in the Salesforce Audience Studio UI via "Activation > Partner Management > Create Account". Most of these will be automatically enabled and start sending data the following day, once you have saved it and shared at least one segment with this new connection. These partners are indicated as "auto-enabled" in the tables below.
Partners that are not auto-enabled will show "pending" after they have been saved. The Support team needs to perform one or more additional steps "behind the scenes" to get your new pipeline ready. Please create a ticket for these cases and provide the info from the "Client Requirements" columns.
Important Note:
Please consult your current agreement for the allotted number of integrations. An integration is a unique partner connection per partner per account or seat. Example: Connecting with 3 different Google DV360 IDs counts as 3 partner integrations. The Support team can help you check your used and allotted numbers.
Real-Time Activation
Partners must have real-time activation capability in order to qualify for real-time activation. The current real-time activation partners are Google DV360 and The Trade Desk. Please see details below for more information about each partner.
In addition to real-time offsite activation, real-time on-site activation is supported via real-time segments for owned and operated properties and ad servers. Find out more about real-time segments.
On-Site Ad Servers
Partner | Method | Client Requirements | Auto-enabled | Supported Addressable IDs |
Adition | S2S |
|
No |
|
Adswizz | Key Value |
|
No |
|
AdTech | Key Value |
|
||
DoubleClick For Publishers - DFP Audience | S2S |
|
No |
|
DoubleClick For Publishers - DFP Key/Value Pairs | Key Value |
|
No | |
Freewheel | S2S |
|
No |
|
IPONWeb | Key Value |
|
|
|
Nativo | S2S |
|
|
|
OAS | Key Value or Cookie |
|
||
OpenX | S2S |
|
|
|
SAS / AIMatch | Key Value or S2S |
|
|
|
Smart Ad Server | Key Value |
|
On-Site SSP's
Partner | Method | Client Requirements | Auto-enabled | Supported Addressable IDs |
DoubleClick AdExchange - AdX (via DFP) | via DFP |
|
No | |
OpenX | S2S |
|
|
|
Pubmatic | S2S |
|
|
|
Rubicon | S2S |
|
Yes |
|
Sonobi | S2S |
|
|
|
Sticky Ads | S2S |
|
Yes |
|
Tremor | S2S |
|
|
|
Triplelift | S2S |
|
Yes |
|
Off-Site Ad Servers
Partner | Method | Client Requirements | Auto-enabled | Supported Addressable IDs |
Flite | Partner calls URL, Salesforce DMP passes segments in JS. |
|
||
Innovid | S2S |
|
Yes |
|
Zeta | S2S |
|
|
Off-Site Data Activation
Partner | Method | Client Requirements | Auto-enabled | Supported Addressable IDs |
ActiveAgent AG | S2S |
|
No |
|
ActiveAgentEncrypt | S2S |
|
No |
|
Adara | S2S |
|
Yes |
|
AdColony | S2S |
|
No |
|
AdForm | S2S |
|
Yes |
|
AdSquare | S2S |
|
No |
|
AdTheorent | S2S |
|
Yes |
|
A.ki | S2S |
|
Yes |
|
Amazon Advertising | S2S |
|
Yes |
|
Amobee (FKA Turn) | S2S |
|
|
|
Beeswax | S2S |
|
Yes |
|
Cadent | S2S |
|
No |
|
Comscore | Pixel |
|
||
OneView (FKA DataXu) | S2S |
|
No |
|
Google Ads Customer Match |
See the Google Ads Customer Match HEM Activation article for more implementation details |
No |
|
|
Google Marketing (DV360) | S2S |
|
No |
|
Drawbridge | S2S |
|
No |
|
Dstillery | S2S |
|
No |
|
Dynata | S2S |
|
Yes |
|
Exponential | S2S |
|
Yes |
|
Facebook Custom Audiences | Pixel |
|
||
Google RLSA | Pixel |
|
||
GumGum | S2S |
|
Yes |
|
Hulu | S2S |
|
|
|
InMobi | S2S |
|
Yes |
|
Instagram (via Facebook Custom Audiences) | Pixel |
|
||
Lotame | S2S |
|
No |
|
Lucid | S2S |
|
Yes |
|
MediaMath | S2S |
|
Yes |
|
[m]Platform | GroupM | S2S |
|
Yes |
|
Netmining | S2S |
|
||
Nielsen | S2S |
|
|
|
OwnerIQ | S2S |
|
|
|
API |
|
|
||
Platform161 | S2S |
|
|
|
Quantcast | S2S |
|
|
|
Tremor International | S2S |
|
|
|
RTBHouse | S2S |
|
Yes |
|
Run | S2S |
|
|
|
Samsung Ads | S2S |
|
|
|
Simpli.fi | S2S |
|
|
|
Basis Technologies | S2S |
|
No |
|
Specific Media (Viant) | S2S |
|
|
|
SpotXchange | S2S |
|
|
|
SpringServe | S2S |
|
|
|
StackAdapt | S2S |
|
Yes |
|
SundaySky | S2S |
|
Yes |
|
Taboola | S2S |
|
No |
|
TapAd | S2S |
|
Yes |
|
Teads | S2S |
|
|
|
The Trade Desk | S2S |
|
Yes |
|
Tremor Video | S2S |
|
||
Triton | S2S |
|
Yes |
|
TubeMogul | S2S |
|
Yes |
|
Valassis | S2S |
|
Yes |
|
Verve | S2S |
|
Yes |
|
VideoAmp | S2S |
|
|
|
Videology | S2S |
|
|
|
Verizon Media | S2S |
|
No |
|
Xandr (FKA AppNexus) | S2S |
|
Yes |
|
Yieldlab | Pixel |
Experience Management Systems & A/B Testing Platforms
Partner | Method | Client Requirements | Auto-enabled | Supported Addressable IDs |
AB Tasty | On-Page |
|
n/a | n/a |
Acquia | On-Page |
|
n/a | n/a |
Adobe Target | On-Page |
|
n/a | n/a |
Kameleoon | On-Page |
|
n/a | n/a |
Maxymiser | On-page |
|
n/a | n/a |
Optimizely | On-Page |
|
n/a | n/a |
Oracle Real -Time Decisions | On-page |
|
n/a | n/a |
Teradata Real - Time Interactions Manager | On-page |
|
n/a | n/a |
VWO | On-page |
|
n/a | n/a |
Assorted Data Outputs
Partner | Method | Client Requirements ZD | Auto-enabled | Supported Addressable IDs |
Adobe Audience Manager | S2S |
|
No |
|
Oracle BlueKai DMP | S2S |
|
No |
|
YieldEx | S2S |
|
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