Data Activation Partners

On-Site Ad Servers

Partner Method Client Requirements 
Adition S2S
  • Client Partner Network Key
Adswizz Key Value
  • Interchange code and modify ad tag
AdTech Key Value
  • Interchange code and modify ad tag
AdVantage Key Value
  • Interchange code and modify ad tag
DoubleClick For Publishers - DFPAudience S2S
  • Interchange code and modify ad tag
  • Client license of DFP Audience via Google
  • Client Google Audience Manager ID
  • Google whitelisting of Krux
DoubleClick For Publishers - DFP Key/Value Pairs Key Value
  • Interchange code and modify ad tag
Freewheel S2S
  • Client Partner IDs
IPONWeb Key Value
  • Interchange code and modify ad tag
LKQD S2S
  • No client inputs required
Nativo S2S
  • No client inputs required
OAS Key Value or Cookie
  • Interchange code and modify ad tag
OpenX S2S
  • Client Partner ID
SAS / AIMatch Key Value
  • Interchange code and modify ad tag
Smart Ad Server Key Value
  • Interchange code and modify ad tag

 

On-Site SSP's

Partner Method Client Requirements
DoubleClick AdExchange - AdX (via DFP) via DFP
  • See DFP requirements
Index Exchange (Casale) S2S
  • No client inputs required
OpenX S2S
  • Client Partner IDs
Pubmatic S2S
  • Client Partner IDs
Rubicon S2S
  • Client Partner IDs
Sonobi S2S
  • No client inputs required
Sticky Ads S2S
  • No client inputs required
Tremor S2S
  • No client inputs required

 

Off-Site Ad Servers

Partner Method Client Requirements
Flashtalking Partner calls URL, Salesforce DMP passes segments in JS.
  • No client inputs required
Flite Partner calls URL,Salesforce DMP passes segments in JS.
  • No client inputs required
Innovid S2S
  •  No client inputs required
Sizmek S2S
  • Client Partner IDs

 

Off-Site Data Activation

Partner Method Client Requirements
ActiveAgent AG S2S
  • No client inputs required
Adara S2S
  • No client inputs required
AdColony S2S
  •  No client inputs required
AdForm S2S
  • No client inputs required
AdRoll S2S
  • No client inputs required
AdSquare S2S
  • No client inputs required
A.ki S2S
  • No client inputs required
Amazon Advertising   
  • Client Partner ID
AOL ONE S2S
  • No client inputs required
AppNexus Pixel
S2S
  • Client Partner ID
Beeswax S2S
  • No client inputs required
Comscore Pixel
  • Client access to partner logs
Criteo S2S
  • Client Partner IDs
DataXu S2S
  • Client Partner ID
DoubleClick Bid Manager - DBM S2S
  • Client Google ID
  • Google Whitelisting of Krux
Dstillery S2S
  • Client Partner IDs
Exponential  S2S
  •  No client inputs required
Facebook Custom Audiences Pixel
  • Facebook Pixel
Google AdWords S2S
  • Client Google ID
  • Google Whitelisting of Krux
Google RLSA Pixel
  • RLSA Pixel
IgnitionOne  S2S
  • No client inputs required
Infectious Media  S2S
  • No client inputs required
InMobi S2S
  • Client Partner IDs
Instagram (via Facebook Custom Audiences)  Pixel
  • Facebook Pixel 
Jivox S2S
  • No client inputs required
Lotame S2S
  • No client inputs required
Maxpoint    
MediaMath S2S
  • No client inputs required
Netmining S2S
  • No client inputs required
Next Performance  S2S
  • No client inputs required
OwnerIQ S2S
  • No client inputs required
Platform161 S2S
  • No client inputs required
Quantcast S2S
  • Client Account ID
RadiumOne S2S
  • No client inputs required
RocketFuel S2S
  • No client inputs required
Run S2S
  • No client inputs required
Simpli.fi S2S
  • No client inputs required
SiteScout S2S
  • Client Partner ID
Specific Media (Viant) S2S
  • No client inputs required
SpotXchange S2S
  • No client inputs required
The Trade Desk S2S
  • Client Partner ID
TimeOne S2S
  • No client inputs required
Tradelab S2S
  • No client inputs required
Tremor Video S2S
  • No client inputs required
TubeMogul S2S
  • Client Partner ID
Turn S2S
  • Client Partner ID
Twitter - Tailored Audience S2S
  • Client Partner ID
Undertone S2S
  •  No client inputs required
VideoAmp S2S
  • No client inputs required
Videology S2S
  • Client Partner IDs
Yahoo! DataX (replaced RMX pipeline) S2S
  • Client Partner IDs
Yieldlab Pixel  
Zebestof S2S
  • No client inputs required

 

Experience Management Systems & A/B Testing Platforms

Partner Method Client Requirements 
AB Tasty On-Page
  • Salesforce DMP will make data available via JS variables on page
Acquia On-Page
  • Salesforce DMP will make data available via JS variables on page
Adobe Target On-Page
  • Salesforce DMP will make data available via JS variables on page
Maxymiser On-page
  • Salesforce DMP will make data available via JS variables on page
Optimizely On-Page
  • Client Partner IDs
Oracle Real -Time Decisions On-page
  • Salesforce DMP will make data available via JS variables on page
Teradata Real - Time Interactions Manager On-page
  • Salesforce DMP will make data available via JS variables on page
VWO On-page
  • Salesforce DMP will make data available via JS variables on page 


Assorted Data Outputs 

Partner Method Client Requirements ZD
Adobe Audience Manager  S2S
  • Segment IDs and Partner IDs
Moat segment_to_partner.js
  •  Contact your Solutions representative for more info
Oracle BlueKai DMP   S2S
  •  Partner Consent and ID's
Survata S2S
  • No client inputs required
YieldEx S2S
  • No client inputs required

 

Please reach out to your Solutions representative via the Help Portal to request further integration details.

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