Data Activation Partners

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Katie Knochel
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Enabling additional activation partners

You can set up connections to additional activation partners in the Salesforce Audience Studio UI via "Activation > Partner Management > Create Account". Most of these will be automatically enabled and start sending data the following day, once you have saved it and shared at least one segment with this new connection. These partners are indicated as "auto-enabled" in the tables below.

Partners that are not auto-enabled will show "pending" after they have been saved. The Support team needs to perform one or more additional steps "behind the scenes" to get your new pipeline ready. Please create a ticket for these cases and provide the info from the "Client Requirements" columns.

 

Important Note: 

Please consult your current agreement for the allotted number of integrations. An integration is a unique partner connection per partner per account or seat. Example: Connecting with 3 different Google DV360 IDs counts as 3 partner integrations. The Support team can help you check your used and allotted numbers.

Real-Time Activation

Partners must have real-time activation capability in order to qualify for real-time activation. The current real-time activation partners are Google DV360 and The Trade Desk. Please see details below for more information about each partner.

In addition to real-time offsite activation, real-time on-site activation is supported via real-time segments for owned and operated properties and ad servers. Find out more about real-time segments.

 

On-Site Ad Servers

Partner Method Client Requirements  Auto-enabled Supported Addressable IDs
Adition S2S
  • Client Partner Network Key
  No
  • Cookie
  • MAID
Adswizz Key Value
  • Interchange code and modify ad tag
  No
  • Cookie
  • MAID
AdTech Key Value
  • Interchange code and modify ad tag
    
DoubleClick For Publishers - DFP Audience S2S
  • Interchange code and modify ad tag
  • Client license of DFP Audience via Google
  • Client Google Audience Manager ID
  • Google allowlisting of Krux
  • API Access
  No
  • Cookie
  • MAID
DoubleClick For Publishers - DFP Key/Value Pairs Key Value
  • Interchange code and modify ad tag
  No  
Freewheel S2S
  • Client Partner IDs
  No
  • Cookie
  • MAID
  • OTT
IPONWeb Key Value
  • Interchange code and modify ad tag
  
  •  Cookie
Nativo S2S
  • No client inputs required
  
  • Cookie
OAS Key Value or Cookie
  • Interchange code and modify ad tag
    
OpenX S2S
  • Publisher Name
  
  • Cookie
  • MAID
SAS / AIMatch Key Value or S2S
  • Interchange code and modify ad tag
  
  • Cookie
  • MAID
Smart Ad Server Key Value
  • Interchange code and modify ad tag
    

 

On-Site SSP's

Partner Method Client Requirements Auto-enabled Supported Addressable IDs
DoubleClick AdExchange - AdX (via DFP) via DFP
  • See DFP requirements
  No  
OpenX S2S
  • Publisher Name
  • S3 Location
  
  • Cookie
  • MAID
 
Pubmatic S2S
  • Client Partner IDs
  
  • Cookie
  • MAID 
Rubicon S2S
  • Client Partner ID/Partner Key & Publisher ID/Account ID
 Yes
  • Cookie
  • MAID
Sonobi S2S
  • No client inputs required
  
  • Cookie
  • MAID
Sticky Ads S2S
  • No client inputs required
 Yes 
  • Cookie
  • MAID 
Tremor S2S
  • No client inputs required
  
  • Cookie
  • MAID 
Triplelift S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID 

 

Off-Site Ad Servers

Partner Method Client Requirements Auto-enabled Supported Addressable IDs
Flite Partner calls URL, Salesforce DMP passes segments in JS.
  • No client inputs required
    
Innovid S2S
  •  No client inputs required
  Yes
  • Cookie
  • MAID
Zeta S2S
  • Client Partner IDs
  
  • MAID

 

Off-Site Data Activation

Partner Method Client Requirements Auto-enabled Supported Addressable IDs
ActiveAgent AG S2S
  • No client inputs required
  No
  • Cookie
ActiveAgentEncrypt S2S
  •  No client inputs required
  No
  • Cookie 
Adara S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID
  • OTT
  • HEM
AdColony S2S
  •  No client inputs required
 No 
  • MAID 
AdForm S2S
  • No client inputs required
 Yes 
  • Cookie
  • MAID 
AdSquare S2S
  • No client inputs required
  No
  • MAID 
AdTheorent S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID 
A.ki S2S
  • No client inputs required
  Yes
  • MAID 
Amazon Advertising  S2S
  • Client Partner ID
  Yes
  • Cookie 
Amobee (FKA Turn) S2S
  • Client Partner ID
  • Client completed Amobee configuration and taxonomy files, sent to Amobee.  Taxonomy file must be sent with each new segment push.  Please reach out to your Amobee rep for forms. 
  
  • Cookie
  • MAID
Beeswax S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID 
Cadent S2S
  • No client inputs required
 No
  • Cookie
  • MAID
  • OTT
  • HEM
Comscore Pixel
  • Client access to partner logs
    
OneView (FKA DataXu) S2S
  • Client Partner ID
 No 
  • Cookie
  • MAID 
Google Ads Customer Match  

 See the Google Ads Customer Match HEM Activation article for more implementation details

 No
  • HEM

 
Google Marketing (DV360) S2S No 
  • Cookie
  • MAID
Drawbridge S2S
  • No client inputs required
  No
  • Cookie
  • MAID
Dstillery S2S
  • Client Partner IDs
 No 
  • Cookie
  • MAID
Dynata S2S
  • Client Partner IDs
 Yes
  • Cookie
  • MAID
Exponential  S2S
  • No client inputs required
 Yes 
  • Cookie
  • MAID
Facebook Custom Audiences Pixel
  • Facebook Pixel
    
Google RLSA Pixel
  • RLSA Pixel
    
GumGum S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID
Hulu S2S
  • No client inputs required
  
  • Cookie
  • MAID
  • OTT
  • HEM
InMobi S2S
  • Client Partner IDs
  Yes
  • MAID
Instagram (via Facebook Custom Audiences)  Pixel
  • Facebook Pixel 
    
Lotame S2S
  • No client inputs required
  No
  • Cookie
  • MAID
Lucid S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
  • OTT
MediaMath S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID
[m]Platform | GroupM S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID
Netmining S2S
  • No client inputs required
    
Nielsen S2S
  • No client inputs required
  
  • Cookie
  • MAID
OwnerIQ S2S
  • No client inputs required
  
  • Cookie
  • MAID
Pinterest API
  • Pinterest User Name
  • Pinterest API access token
  
  • MAID
Platform161 S2S
  • No client inputs required
  
  • Cookie
  • MAID
Quantcast S2S
  • No client inputs required
  
  • Cookie
  • MAID
Tremor International S2S
  • No client inputs required
  
  • Cookie
  • MAID
RTBHouse S2S
  • No client inputs required
 Yes
  • Cookie
  • MAID
Run S2S
  • No client inputs required
  
  • Cookie
  • MAID
Samsung Ads S2S
  • No client inputs required
  
  • Cookie
  • MAID
Simpli.fi S2S
  • No client inputs required
  
  • Cookie
  • MAID
Basis Technologies S2S
  • Client Partner ID
 No 
  • Cookie
  • MAID
Specific Media (Viant) S2S
  • No client inputs required
  
  • Cookie
SpotXchange S2S
  • No client inputs required
  
  • Cookie
  • MAID
  • OTT
SpringServe S2S
  • No client inputs required
  
  • Cookie
  • MAID
  • OTT
StackAdapt S2S
  •  No client inputs required
 Yes 
  • MAID
SundaySky  S2S
  •  No client inputs required
 Yes 
  • Cookie
Taboola S2S
  • No client inputs required
 No
  • Cookie
TapAd S2S
  • No client inputs required
 Yes 
  • Cookie
  • MAID
Teads S2S
  • Advertiser ID
  
  • Cookie
The Trade Desk S2S
  • Advertiser ID, Data Center ID, Secret Key
 Yes
  • Cookie
  • MAID
Tremor Video S2S
  • No client inputs required
    
Triton S2S
  • No client inputs required
  Yes
  • Cookie
  • MAID
TubeMogul S2S
  • Client Account Code
 Yes
  • Cookie
  • MAID
Valassis  S2S
  •  No client inputs required
  Yes
  • Cookie
  • MAID
  • OTT
Verve S2S
  •  No client inputs required
 Yes 
  • MAID
VideoAmp S2S
  • No client inputs required
  
  • Cookie
  • MAID
Videology S2S
  • Client Partner IDs
  
  • Cookie
  • MAID
Verizon Media S2S
  • Client Partner IDs
 No
  • Cookie
  • MAID
Xandr (FKA AppNexus) S2S
  • Client Partner ID
 Yes
  • Cookie
  • MAID
Yieldlab Pixel      

 

Experience Management Systems & A/B Testing Platforms

Partner Method Client Requirements  Auto-enabled Supported Addressable IDs
AB Tasty On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
  n/a  n/a
Acquia On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
  n/a n/a 
Adobe Target On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
 n/a  n/a
Kameleoon On-Page
  • Salesforce Audience Studio will make data available via JS variables on page
  n/a  n/a
Maxymiser On-page
  • Salesforce Audience Studio will make data available via JS variables on page
 n/a   n/a
Optimizely On-Page
  • Client Partner IDs
  n/a  n/a
Oracle Real -Time Decisions On-page
  • Salesforce Audience Studio will make data available via JS variables on page 
 n/a   n/a
Teradata Real - Time Interactions Manager On-page
  • Salesforce Audience Studio will make data available via JS variables on page 
 n/a  n/a 
VWO On-page
  • Salesforce Audience Studio will make data available via JS variables on page 
  n/a n/a 


Assorted Data Outputs 

Partner Method Client Requirements ZD Auto-enabled Supported Addressable IDs
Adobe Audience Manager  S2S
  • Segment IDs and Partner IDs
 No 
  • Cookie
  • MAID
Oracle BlueKai DMP   S2S
  •  Partner Consent and ID's
 No 
  • Cookie
  • MAID
YieldEx S2S
  • No client inputs required
    

 

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