Third-Party Data Marketplace

 

Vendor Acxiom
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Company Summary Acxiom is an enterprise data, analytics and software as a service company. For more than 45 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. Every week, Acxiom powers more than a trillion transactions for our global clients with a goal of powering a world where all marketing is relevant. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value.
Data Collection Acxiom's data is engineered from a large contributor network of qualified and validated sources which obtain the data from consumer self-reported surveys, product registrations, promotional offerings, summarized purchase transactions, public real property data. Meticulous data cleansing, comparison, and proprietary business rule logic ensures that the most accurate value per data element is chosen from each source. Acxiom's data offering also includes predictive data sourced from over 49 leading research and transactional data partners.
Key Verticals Age/Gender
OCR/vCE Optimized Age/Gender
Advanced Demo (Presence of Children, HHI, etc.)
Auto
Business (B2B)
CPG
Custom
Interests & Hobbies
Life Style (Behaviors, Life Events)
Political
Purchase-based
Shopping & Retail
Sports
Technology & Electronics
Travel
TV Viewing Habits
Insurance (Auto, Health, Home), Financial (Banking, Credit Card, Assets, Investments), Charities and Causes, Health and Fitness, Media, Telecom, Ethnicity, Life Events, Segmentation, Social Media

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Vendor ALC
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Company Summary For over 30 years, the nation's top brands have depended on ALC for audience access. ALC Digital Audiences are truly unique based on Real World data that's linked to hundreds of individual attributes and is location/fact based, not modeled or inferred, allowing for exact targeting. ALC also leverages exclusive data partnerships that provide information unavailable anywhere else.
Data Collection ALC Digital Audiences are fueled by data from a multitude of sources - many are ALC exclusives. Our high-quality, performance driven sources include: LexisNexis Data Warehouse, First-Party Customer Information, Transactional Data, Public Records, Professional Licenses, and Memberships.
Key Verticals ALC B2B: Business Goods & Services/Financial Services & Insurance/Publishing, etc.
ALC MD+: Healthcare/Pharma/Education/Recruiting & Staffing, etc.
Wealth Window: Luxury Goods/Travel/Financial Services/Philanthropy, etc.
Political Precision: Campaigns/Fundraising/Advocacy, etc.
ALC Auto+: Automotive/Insurance/Financial Services, etc.

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Vendor Audience Partners
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Company Summary Audience Partners’ patented National Online Voter File® (NOVF) matches first-party offline voter registration data to online profiles, allowing political media buyers to reach only registered voters. Audiences can be defined by party registration, voting frequency, and demographics.
Data Collection Audience Partners’ voter data is sourced from state and county voter registration data, five national telephone source files, current U.S. Census data, and election return data with results from every county in the U.S. The NOVF is continuously scrubbed against the National Change of Address (NCOA) database and deceased voters list ensuring its continued accuracy and integrity.
Key Verticals  Political, Telecom, Healthcare

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Vendor Alliant
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Company Summary Alliant is a data and analytics company that provides marketers access to a unique source of predictive data, powerful data science, and strategic insight into consumer behaviors. Utilizing real multi-channel transactional data, Alliant's digital audiences connect brands with responsive consumers across devices and platforms. With over 700 syndicated segments, as well as the ability to create custom solutions, Alliant audiences have proven successful for both direct response and branding campaigns.
Data Collection Alliant's data resources include transaction-level behavioral, demographic, and lifestyle data on more than 270 million consumers. The data is updated monthly by hundreds of leading marketing brands. The purchase affinities and marketing behaviors are based on multichannel direct transactions.
Key Verticals Auto, CPG, Custom, Demo, Entertainment, Financial, Health, Lifestyle, Non-Profit, Political, Retail, Telco, Travel

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Vendor AnalyticsIQ
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Company Summary

AnalyticsIQ is a marketing analytics company with a focus on building the best-engineered and most reliable predicted data products to drive better analytical and marketing results for our clients.  Using a combination of our sophisticated analytical expertise and thousands of data elements, AnalyticsIQ  has built dozens of unique and accurate data products predicting attributes that power marketing and deliver results.

 

Since 2009, AnalyticsIQ has grown over 1600% and has landed clients like AARP, Kroger, TransAmerica, American Express Travel, Harvard Business Review, Broadridge, St Jude Children's Hospital and many others.  Additionally, many of the largest resellers in the industry ingest and white-label selected AIQ products to power their national consumer files.

What makes AnalyticsIQ different?  Our highly experienced data scientists engineer these data products using the most accurate data “ingredients” powered by sophisticated analytics tools.

Our goal? To provide accurate data using algorithms that continuously update the most critical and predictive attributes. AIQ has developed proprietary data aggregation, cleansing, and matching technology that deliver an increasingly precise portrait of the U.S. individuals and households in Dynabase.

Dynabase, AIQ’s proprietary database, is comprised of both known and modeled data. It has an average of more than 3,000 attributes for modeling and over 1,000 attributes for licensing per U.S. household.

Updated at least quarterly, Dynabase’s known data is multi-sourced into categories that create rich descriptive profiles of U.S. adults and households. Categories include: lifestyle, demographic, purchase, real estate, econometric, aggregated, non-regulated credit data, financial, and more.

On average AIQ data provides 3% higher coverage of U.S. households, is 12% more accurate, and 15% more predictive than our competitors.

Data Collection

AnalyticsIQ produces premium consumer marketing data by leveraging advanced analytics to compile a file consisting of 1000+ unique attributes that is derived from over 120 sources of data. Analytics drives everything that AIQ produces, leveraging a best in class methodology decades in the making. At AnalyticsIQ we use a precision oriented approach to develop and maintain Dynabase, our high performance consumer analytics database.  Our database is compiled in an offline process but leverages offline and online data and behaviors.  The vast majority of our database is proprietary although a few publicly available data sources are leveraged in its development. AIQ also has a proprietary online panel that allows us to produce unique data elements that are cloned to our universe of 212 million US consumers.

Key Verticals

Automotive, Financial Services, Insurance, Nonprofit, Political, Retail, Travel

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Vendor ASL
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Company Summary

 

ASL Marketing has been the nation’s premier provider of student marketing data, focused on the highly desirable 13-34 year old market. We started as a data list compiler back in 1972, offering postal mailing lists to our clients. Today, ASL Marketing continues to offer postal data as well as email, digital, social and mobile data to our clients across all industries. The direct marketing landscape has dramatically changed over the last 40 years and we’ve kept abreast of those changes to deliver the best-most responsive student marketing data. Data Products: ASL Marketing’s data products consist of: postal/direct mail data, email data, digital data, mobile data, and social data
Data Collection

ASL Marketing’s database is compiled from proprietary sources, partnered sources, and public record information. Proprietary data includes a high school in-classroom paper survey and college directories. Partnered data includes educational websites where data is self-reported. 

Key Verticals

Automotive, Military, Entertainment, Financial, Health & Beauty, Education, Lifestyle, Political, Retail, Telcommunications, Travel, Food & Beverage

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Vendor B2B Targets
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Company Summary B2B Targets contains over 350 high-quality segments containing company attributes like Company Size, Revenue, Industry and Technology usage, as well as personal attributes like Function, Seniority and Professional Affiliations. With comprehensive business targeting data from thousands of sources, B2B Targets offers quality, depth and versatility to global advertisers. Made up from over 70M professional contacts and data on over 25M companies, B2B Targets has everything you need.
Data Collection B2B Targets enables "data on demand" for digital marketing. We use proprietary technology to aggregate massive datasets, increase reach extension and distribute the most comprehensive productized data in the industry to publishers and data providers.

Business Data Collection and Compilation

1) Professional Contact Data:

Primary Sources:
-Publishers (Magazines and Trade Publications) (ex. Penton Media)
-Publishers (Online Properties)
-Email Newsletters
-Event Organizers
-Online and Offline Business Directories
-Industry associations and membership directories

2) Business Information:

Primary Sources:
-Online and Offline Business Directories
-Yellow Pages
-Public Sources:
--Secretaries of State
--County Courthouse Records
--Utility Providers
--Departments of Revenue

Key Verticals Seniority
Company Size
Functional Area
Industry
Technology Use
Professional Groups
Decision Makers

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Vendor Bombora
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Company Summary Bombora's intent data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what products and services businesses are about to buy. The source of this intent data is the first cooperative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Bombora is a privately funded, profitable, global company based in New York.
Data Collection Bombora delivers intent data on over 1.2 million companies and the over 2,500 topics they are interested. This data is based on over 9 billion monthly interactions collected from a co-op of nearly 3,000 premium B2B websites.
Key Verticals B2B: Construction, Energy, Finance, Healthcare, Human Resources, Manufacturing, Marketing, Technology

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Vendor Cardlytics
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Company Summary

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable.  Through exclusive partnerships with more than 1,500 financial institutions, Cardlytics has a secure, whole-wallet view of how consumers spend. Cardlytics draws insights from across:

*$1.5 trillion in annual in-store and online spend

*20 billion in annual purchases

*More than 120 million consumer accounts

*Debit, credit, ACH, and bill pay 

Free from imprecise proxies or surveys, Cardlytics’ purchase intelligence helps marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.

Cardlytics is one of the fastest growing U.S. companies named to the Deloitte 2015 Technology Fast 500, and the 2015 and 2016 Inc. 5000.

Data Collection

Cardlytics powers customer loyalty programs for over 1,500 financial institutions.  Purchase intelligence data is sourced directly from these banks and financial institutions.

Key Verticals

Restaurant, Retail, Telco & Subscription Services, Entertainment, Health & Beauty, Gas & Convenience, Travel

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Vendor

Connexity

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Company Summary

Connexity is a data driven organization rooted in 20 years of online retail and e-commerce data leadership.  Formerly Shopzilla, and before that Bizrate, Connexity has shaped and serviced the online shopping industry for nearly two decades.  Over the last 2 years we have made notable acquisitions including PriceGrabber and Become, and have consolidated a major piece of the e-commerce ecosystem. Connexity data is all 1st party, sourced 100% online, and is driven by observed purchase intent events and declared demographic data from online buyers.  Our core data rolls up into in-market, lifestyle, life stage, shopper type, demographic, and seasonal audiences.

Data Collection

The methodology of our data set for shopping intent and declared demographic data is very simple.  Capture all granular shopping and demographic information we have on users, and do so in real time.  All data collection is done at the cookie level.

• 1st party Purchase Intent Data – based on our CPC Listings network where we distribute over 175M products to active shoppers.

• 1st party Declared Demo Data – detailed demographic information from 25 million people volunteered in our Bizrate Insights surveys.

These data sets the foundation for all of Connexity’s products and solutions.

Key Verticals

Retail, tech, and CPG (nonperishable) are our tier 1 verticals.  We also do work in telco, finance, insurance, and other verticals.

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Vendor Crossix
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Company Summary

The leader in consumer-centric healthcare marketing analytics, Crossix leverages its proprietary health data network and patented analytics methdology to empower clients to understand and reach their healthcare audiences by connecting Rx, OTC, and medical data with consumer data.

Data Collection Crossix installs proprietary technology behind the firewalls of Crossix data partners. This architecture allows HIPAA-compliant, privacy safe access to over 165 million unique Rx lives in the US; 70 million OTC households; medical claims data; and electronic health record data. It also allows for unprecedented capabilities to match this health data up with other data sources, such as consumer data or media exposure data. All data returned to Crossix contains no personal information of any kind, most importantly including no personal health information.
Key Verticals Pharma, Healthcare, OTC/CPG

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Vendor Dataium
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Vendor Dataline
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Company Summary  

DATALINE is a pioneer in the convergence of offline and online buying habits. DATALINE empowers marketers to reach known buyers through our deterministic data by transforming offline first-party transactional data into over 500 pre-determined and custom digital audience segments.

Data Collection  

We create and maintain a comprehensive, monthl refreshed database of over 240 million US consumers with over 2,000 attributes of individual-level information. These data points are derived from public and private data sources, including hundreds of first-party transactional sources and credit bureau zip+4 summarized credit statistics that go into each predictive custom model build.

Key Verticals  

Auto, Retail, Health, Travel, Transactional, Demo, Custom

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Vendor Datamyx
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Vendor DataLogix
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Vendor Datonics
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Company Summary Datonics is a leading aggregator and distributor of highly granular and proprietary search, purchase intent and life-stage data. Datonics' 400+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly-relevant, privacy-sensitive ads to online consumers.
Data Collection We work directly with publisher partners which include business directories, shopping comparison engines, product review websites, forums, niche enthusiast sites, etc. Users arriving on these sites are identified anonymously and they are classified into our prepackaged and custom segments based on their keyword engagements (searches or clicks).
Key Verticals B2B, Shopping, Auto, Gaming, Electronics, Tech

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Vendor Digital Elements
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Vendor Dun & Bradstreet
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Company Summary Dun & Bradstreet has been the global leader in business information for over 175 years. We collect data on over 240m businesses worldwide, uniquely identified using the DUNS Number - a proprietary numbering system which allows us to analyze businesses and their workforces through the lens of 700 attributes and scores.

We've used these foundations and onboarded this data to create the leading source of deterministic audience targeting data for B2B marketers. Our Standard Taxonomy offers 280 firmographic targets based on company size and type, industry, job function and decision making authority across both desktop and mobile channels

Data Collection Dun & Bradstreet ingests data from over 30,000 global sources, including government registries, financial filings, court and legal filings Payment experiences, shipment data, labor market data, utility data, government control lists, merchant data, newspapers and publications, sentiment data and social media data. Using D&B's patented Identity Resolution Engine, we extract and harmonize the most meaningful indicators into a single, comprehensive set of business and professional profiles. Today, our global database contains 240m+ businesses in 220 countries across 1000+ industries.
Key Verticals B2B, business and professonal persona segments, vertical strengths in Financial Serivces, IT/Technology and Telecommunications

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Vendor Epsilon
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Vendor Ethnic Technologies
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Company Summary  E-Tech enables you to identify ethnicity, language and religious preference groups.  Identify groups with the most brand loyal consumers and create distinctive campaigns that match their culture, lifestyle and buying habits.
Data Collection  E-Tech’s predictive power is fueled by over 40 years of independent research into ethnic names: first names, middle names, parts of names, surnames and expert name rules, as well as Enhanced Neighborhood Analytics (ENA) technology, our granular geographic data system.  E-Tech’s expert, internal logic considers all available name intelligence and geographic information in conjunction to accurately predict ethnicity and other demographics for a given name and address, all without ever requiring access to any personally identifiable information.
Key Verticals  Hispanic, East Asian (e.g. Chinese, Japanese, etc.), South Asian, Southeast Asian, African American

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Vendor eXelate
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Company Summary eXelate, a Nielsen company, is the leading provider of data technology facilitating buying and selling of advertising across programmatic platforms. eXelate's data marketplace delivers unified consumer profiles, powering personalization across display, mobile, audio,and video across platforms and is a crucial component of Nielsen Audience Segments. eXelate also sells top-tier branded partner data from companies like IXI, Datalogix, Mastercard, Alliant, etc. to provide you with the largest, thirdparty data marketplace to help you connect with your target audiences.
Data Collection eXelate collects online browsing behaviors via cookies. This data is is used to create segments available for online, mobile and programmatic TV advertising. These ads are delivered to audiences via eXelate's data management platform (DMP) or through platforms within Nielsen's alliance network.
Key Verticals Our comprehensive targeting data helps our clients identify and engage audiences across various verticals. We divide our data into 3 main sections that highlight the consumer journey:

1. Demographic: Data that comes from online and offline publishers. Most is collected from online registration data and has been vetted by Nielsen Digital Ad Ratings for accuracy. eXelate aggregates and normalizes anonymous identity characteristics and pinpoints unique audience clusters including demographic, psychographic and lifestyle segments.We also have a comprehensive set of B2B segments broken out by industry, company size, function, income, etc to help clients connect with professionals. We do not collect personally identifiable information (PII).
2.Interest: Data based on qualified targeting events captured from online consumer interactions that indicate a proclivity or interest in certain topics, including memberships in a specific interest cluster or enthusiast group. These high propensity consumers are engaging in contextually relevant content.
3.Intent: data that indicates the highest value prospects who are actively searching within a specific category and are in the lower strata of the purchase funnel – meaning, these prospects are ready to become customers. Intent data is sourced from e-commerce sites, shopping comparison portals and qualified lead generation sites.

These segments are available across the following ten verticals: Auto, B2B, Buyergraphics, Entertainment, Financial, Lifestyle, Political, Tech/Telecom, travel, and restaurants. Custom segments are also available for clients that don't fall under the ten verticals.

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Vendor Experian
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Company Summary Experian Marketing Services is a recognized leader in data-driven marketing, providing superior customer insight, analytics and marketing technology to more than 10,000 brands in over 30 countries. Fueled by the world's largest consumer database, we help organizations from around the world to deliver exceptional and authentic customer experiences that drive customer acquisition, increase brand loyalty and improve return on investment. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers for more than three decades.
Data Collection Experian draws on a massive base of knowledge accumulated during five decades in business. We maintain a wealth of information about consumers and how they make buying decisions. We compile data from more than 1500 public and propriety sources. These sources include self-reported information, aggregated panel data, websites that have permission to share information about visitors, public records and historical retail purchases that are collected offline and then brought online through propriety online data partnerships.
Key Verticals Auto, B2B, Behavioral, CPG, Demographic, Financial, Retail, Seasonal, Social/Lifestyle, Travel

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Vendor Eyeota
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Company Summary Eyeota Data Marketplace - 1.5 BILLION WAYS TO MAKE YOUR CAMPAIGNS MORE EFFECTIVE Eyeota is a leading global audience data supplier not only because we have scale - with 1.5 billion unique user profiles worldwide - but because we have depth. With over 6,000 segments, in our Eyeota Data Marketplace, we focus on the human behind the data to empower marketers to build deeper more meaningful connections with their consumers. We factor in the diversity in cultures and languages of our users throughout the data collection process. This means we understand your target audiences on a hyperlocal basis. Choose from a variety of premium local audience data sourced from 30,000+ credible publisher partners worldwide across Europe, Asia-Pacific, Australia and the Americas. Eyeota is a Trusted Partner - EDAA Accredited, ABC Audited, and IAB Certified for the highest quality data and security. Access premium branded audience data from some of the most trusted names in offline & online data. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks.
Data Collection Research organizations and information & services companies own valuable data sets, but often do not have the capabilities to deliver it into the digital advertising ecosystem. By bringing their offline data online, we help advertisers and media agency buyers tap into a booming market with robust demand for reliable, high quality data. Eyeota makes data actionable by matching it to online profiles and enabling digital marketers to target campaigns with it. We work with some of the most recognized global owners of traditional marketing insights & research to monetize their offline data online. Choose from a variety of premium local audience data sourced from 30,000+ credible publisher partners worldwide across Europe, Asia-Pacific, Australia and the Americas. Eyeota is a Trusted Partner - EDAA Accredited, ABC Audited, and IAB Certified for the highest quality data and security. Access premium branded audience data from some of the most trusted names in offline & online data.
Key Verticals B2B, Interest, Intent, Sociodemographic - Art/Design, Auto, B2B, Consumer, Education , Energy, entertainment, Environmental, Fashion, Finance Bank, FMCG, Healthcare, Hospitality, Insurance, Legal, manufacturing, men Interest, Music, News, Other, Real Estate, Retail, Sports , Technology, Travel, Women Interest

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Vendor Factual
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Company Summary Factual is the neutral data company making high quality location data accessible to everyone. Factual's Global Places data is the leading independent data set covering over 85 million local businesses and points of interest in 50 countries and used by 1000s of developers/companies including Apple Maps, Facebook Places, and Microsoft Bing. Factual maps anonymous location data from mobile devices to these places to generate mobile-first location-based audiences to enhance publishers' advertising products.
Data Collection Factuals Global Places data is built from billions of inputs from millions of sources including user contributions from its network of app clients, relationships with listings management companies and with retail brands, and data from the web. Factual partners with mobile publishers, networks, and ad exchanges to gather anonymous location data from mobile devices, cleans the data using its Location Validation Stack, and then builds location-based audiences tied to mobile IDs.
Key Verticals Automotive, Retail, CPG, Travel, Consumer Electronics, Entertainment, Financial, Lifestyle, Political

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Vendor Forbes
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Vendor i360
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Company Summary i360 is the leading data and technology resource for the free-market political and advocacy community. From its database of 190+ million active voters and 250+ million US consumers, with hundreds of data points on every American adult, i360 arms advertisers with a wealth of data on partisanship, economic and social issue alignment, and personal characteristics to target audiences with precision and ultimately deliver results at the polls.
Data Collection i360 is built on maintaining a constantly updated database of voter information from states and counties across the country. Layering in hundreds of consumer data points from leading data providers, census data, precinct level election returns, and political identification and coalition data, i360 processes 4 billion+ records a year. i360 modelers then work with industry-leading software companies to build predictive models around partisanship, vote propensity and issue alignment, answering unknowns where hard data points are unavailable
Key Verticals Geo, Demo, Lifestyle, Political

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Vendor InfoGroup
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Vendor IRI Worldwide
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Company Summary IRI's marketing disrupting planning, activation, and measurement solutions are helping brands move from maximizing exposure to sales impact by leveraging largest consumer purchase data set and optimizing across channels. We believe in partnering with best-in-class providers across the media spectrum - whether it is TV, digital, or social. By connecting household level purchase data with media data across channels, we provide synergistic cross-channel opportunities for brands.
Data Collection IRI ProScores™ identifies the top spending shoppers across CPG categories, subcategories and brands for every U.S. household. To determine each household's spend, IRI combines its own proprietary data sources with those from trusted third Frequent Shopper Card Providers which are then fed into a highly advanced predictive modeling engine. This covers Mass, Drug, Grocery, Convenience: 95% of all CPG retail. IRI ProScores drives improved audience targeting across the digital landscape. The data nucleus of ProScores™ is the IRI Consumer Network ™ panel. IRI also layers in highly dimensional demographics from Experian to fine tune our scoring accuracy. IRI ProScores™ helps CPG advertisers understand the market, develop smarter targeting strategies, and increase the productivity of digital marketers and their advertising investments.
Key Verticals Consumer Packaged Goods, Retail, Healthcare, Pharma, Purchase Based Segments (offline), beverages (CSDs, Beer, Liquor, Wine, etc.), food, household product, toiletries, cosmetics, refrigerated products, frozen foods, and small appliances

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Vendor IXI Services/Equifax
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Company Summary IXI Services, a division of Equifax, offers Digital targeting solutions that enable marketers to better deliver the right message to the desired target audience based on visitors' likely financial interests and profiles. A leader in delivering marketing solutions based on anonymous, aggregated wealth and asset data, IXI Services enables consumer segmentation according to a wide array of financial metrics, including investment behaviors, spending levels, and other
Data Collection To enable advertisers and agencies to target audiences online with ease, we have built intuitive targeting segments based on our proprietary measures of households' financial capacity, propensities, preferences, and behaviors. These segments leverage IXI Services' foundation of direct
Key Verticals With IXI Services Digital Targeting Segments, advertisers can target online audiences using a range of financial and behavioral characteristics, as well as industry specific segments for industries such as finance, small business, auto, insurance, retail, telecommunications, credit cards, sports and travel. We can also build customized segments to match specific client needs.

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Vendor Kantar Shopcom
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Company Summary Kantar Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data. Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands.These data are classified from over $1.4 trillion in sales volume. These data allow advertisers and publishers to access rich, predictive consumer information and complement site based ad buys with campaigns that reach specific high value audiences. We assign consumers to a Shopcom Individual or Household ID providing granular audience reach for marketers who require a high level of precision. Shopcom segments predict the likelihood of shoppers to engage in purchase behaviors for CPG brands, retail product segments as well as retailer nameplates. This means advertisers don't have to utilize broad inmarket or category groups, but can reach audiences linked to specific granular needs.
Data Collection Retail Product Segments are sourced from over 32,000 retail locations in malls and shopping centers in the U.S and comprise $1.4 trillion in offline sales from 175mm unique consumers. Kantar Shopcom CPG data is sourced directly from the transactions of 20 million loyalty program cardholders in U.S. grocery store retail chains and includes 131 categories and over 10,000 brands.
Key Verticals CPG, Automotive Aftermarket, OTC/Pharma, Home Improvement, Apparel, Retail, Consumer Electronics, Sporting Goods, Jewelry & Watches,Beauty

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Vendor L2
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Company Summary  L2 is the country's largest non-partisan processor and provider of enhanced registered voter data.  We also supply commercial data, modeling and analytical services.  Our clients included all of the leading presidential campaigns in 2016 along with major media outlets such as CBS News and the New York Times and the country's leading universities including Princeton and Harvard.  Approximately 200 member of Congress utilize our data and technology for constituent contact service.
Data Collection  Registered voter data are considered public data in all states and are available with some limitations that vary by state.  All such data may be used for political and public affairs purposes.  L2 also owns and maintains a great deal of commercial data and provides enhancements to the national voter file including likely party affiliation, ethnicity and more.
Key Verticals  L2 is a primary supplier of enhanced data to the political and public affairs markets including non-profit associations.

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Vendor LiveRamp
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Vendor LiveRamp Data Store
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Vendor Mastercard Advisors
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Company Summary MasterCard Advisors is the professional services, data & analytics arm of MasterCard Worldwide, the global payment processor.
Data Collection Leveraging insights drawn from 160,000,000+ transactions an hour generated by over 2.2 billion MasterCard payment cards. MasterCard Audiences allows advertisers the ability to target more effectively by leveraging aggregated past purchase behavior within specific categories (ie-fine dining, retail, etc.) to identify heavy, frequent and consumers highly likely to spend.
Key Verticals Auto, Travel, Retail, Credit Cards, Entertainment, B2B, Grocery & Drug, Telco/Cable, In-app and more!

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Vendor Maxpoint
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Company Summary MaxPoint has the complete view of consumer, place, and purchase. We provide innovative media, audience data, and measurement solutions that engage more of your ideal consumers and increase your marketing returns.
Data Collection

MaxPoint’s exclusive audiences are built from:

  • More than 500 online, real-time purchase intent segments
  • More than 200 location activity and retail preference segments built with online and offline data
  • Content consumed across 60 billion page views each day
  • Mobile and desktop device activity
  • 1 billion unique devices
Key Verticals Custom, Seasonal, Automotive, Retail, Location, Purchase Intent, Financial Services, Personas, CPG, Healthcare

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Vendor MeritDirect
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Company Summary

OmniDIGITAL brings together robust and responsive data from prestigious B2B controlled circulation publications, behavioral data as well as compiled and survey data. You can now reach qualified B2B prospects across screens through display, mobile, video and native advertising.

With tremendous depth and breadth, MeritDirect offers granular and broad targeting stemming from premium data sources to hit your specific audience online.

Data Collection

We aggregate data from controlled circulation publications, trade, white paper dowloads and surveys. We dedupe, enhance and clean the data before pushing to our digital date partners. Data enhancements and Hygene leverage data from social media and compiled data sources

Key Verticals

B2B, Government, Information Technology, Construction, Female Professionals, Finance, Human Resources, Manufacturing, Sales & Marketing, Small Business, Wholesale & Retail, Engineering

 

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Vendor GfK MRI
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Company Summary GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.
Data Collection For over 30 years, GfK MRI has delivered the most trusted consumer database for audience reporting, universe estimation, and media planning and buying. With high-quality single-source panel, GfK MRI provides the basis for the unprecedented reporting on:
• 160 Demographics
• 1,000+ Psychographic Statements & Segmentations
• 1,350 Media Programs & Brands
• Product Use and Ownership of over 6,500 products in nearly 600 categories and 200 retailers
Key Verticals Automotive, Technology, Finance, Consumer Packaged Goods, Food, Fashion/Style, Health, Media, Travel and Political.

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Vendor NetWise Data
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Company Summary NetWise Data is the leading provider of unbranded B2B data. We track over 40 million professionals and 8 million companies and offer 275 B2B Firmographic, Manufacturing and Installed Technology Segments. In addition, we have 40 "IRS Wealth 360" Consumer Tax Segments based on actual consumer tax returns sourced from the IRS.
Data Collection NetWise Data maintains 50MM+ B2B Contact Records and 20MM+ Company Records.  In addition to full Business Card information we have 275+ demographic and firmographic segments that are unique to our file.  Our final datasets are produced using billions of records from numerous data sources including: primary source person & company data, industry partner files, online and offline directory aggregation, and data validation using third party services, web scraping, & social media. Because of the many-source-validation we perform, our final database is one of the most complete and most accurate in the industry.
Key Verticals B2B, Consumer Wealth 

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Vendor Neustar AdAdvisor
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Company Summary Neustar AdAdvisor is a suite of data-driven audience targeting solutions that start with verified, scalable offline data to provide portable, cross-platform online display targeting. Powered by an exclusive predictive analytics platform, combined with proprietary data assets and a direct data delivery network, AdAdvisor enables seamless, targeted matching of display ads with the highest quality online audiences in the industry. Using AdAdvisor, online marketers can target prospects most predisposed to a brand, product or service.
Data Collection AdAdvisor audiences are built with AdAdvisor segments which are comprised of households that are grouped because of their lifestyle/life
stage/demographics which makes them one of around 700,000 households (on average) within that segment. To build the AdAdvisor audiences, we run an annual proprietary, nationally representative survey of 25,000+ respondents, comprised of both English and Spanish speakers. We index their answers against each AdAdvisor segment in order to build a propensity score for how likely those households are to demonstrate the given behavior. A household is then placed within a given audience based on the behaviors of that segment, not the demographics of the individual or of that segment.
Key Verticals Shopping, Auto, CPG, Financial, Travel, Demographic, Grocery, Electronics, Home & Leisure

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Vendor Nielsen
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Company Summary Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. By integrating Watch and Buy data and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen's Audience Segments product provides marketers with measured consumer data to reach their desired online audiences more effectively and efficiently. Nielsen's industry-leading knowledge of real-world behaviors is mapped to digital identifiers to create verified digital audiences.
Data Collection Nielsen Audience Segements start with online data (browsing behavior) collected by eXelate or offline data sets (including TV viewership, retail spend and CPG), powered by Nielsen's industry-leading methodology. These data sets are then mapped to online IDs to create verified digital audiences available for online, mobile and programmatic TV advertising. These ads are delivered to audiences via eXelate's data management platform (DMP) or through platforms within Nielsen's alliance network. Nielsen's data sets come from various Nielsen products. Our audiences are derived from the overlap between various data sources and the online cookie database from eXelate. Nielsen, together with eXelate , has a portfolio of over 15,000 audiencce segments.
Key Verticals Our comprehensive targeting data helps our clients identify and engage audiences across various verticals. We divide our data into 3 main verticals that highlight the consumer journey:
1. Demographics: Includes Business-to-Consumer (Age/Gender, Education Level, Household Size, Marital Status, Politics, Race, Urbanicity, Financial) and Business-to-Business ( Business, Job function, Industry, Company Size, Seniority)
2. Interest: Auto, CPG, Financial, Shopping, Travel, Lifestyle, Charitable Donors, Financial, Diet/Fitness, Entertainment (TV), Hobbies, Tech, Telecom, Retail, Restaurant, Seasonal, Sports, Word of Mouth.
3. Intent: Auto - Buyers, CPG, Financial Products, Propensity, Services, Shopping, Tickets, Travel.

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Vendor Nielsen Catalina Solutions (NCS)
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Company Summary  
Data Collection  
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Vendor NinthDecimal
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Company Summary  NinthDecimal is the marketing platform powered by location data. Fortune 500 companies, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this intelligence through audience targeting, measurement, and data licensing solutions. By filling the massive gap in understanding how consumers spend their time in the physical world, marketers gain a comprehensive new model of the customer journey for impactful engagement. NinthDecimal has been recognized by Inc. Magazine, Gartner group, and Frost & Sullivan as one of the fastest growing and most innovative companies. 
Data Collection

 By coupling precise location data signals with physical world boundaries via our Location Graph, we can determine when users are IN a location as opposed to NEAR a location and assign them to data segments based on location history.

-NinthDecimal Location Graph accounts for nearly every US venue, with 120MM of the 140MM parcel boundaries mapped, including: residential, streets, parks, highways, etc., and cross-references 5 different databases (Google, Localeze, etc) via real-time API feed to ensure optimal data accuracy.

-Location data AT SCALE: We partner with 75K+ mobile apps across the entire ecosystem, ingesting trillions of data points on 150MM unique users every month. 80% of our data is collected via ad calls, providing the scale required for accurate and representative targeting & measurement. Other data types (20%) from apps that don’t rely on ad calls (ie persistent data) are accumulated as well. 

Key Verticals  Auto, B2B, CPG, Demo, Entertainment, Financial, Healthcare, Lifestyle, Political, Retail, Travel, Custom

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Vendor PlaceIQ
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Company Summary For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at a massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands
Data Collection With nearly a trillion data points from over 40 data sources, including 500,000-plus verified consumer locations, PlaceIQ is committed to helping brands reach audiences at the most relevant touch points. With verified locations across verticals including retail, travel, entertainment, finance, and dining, our platform anonymously collects location-based data to better understand consumer behaviors. Direct location data is the highest quality location information, and the only kind that PlaceIQ uses. This data is obtained with a user's permission through the smartphone operating system's location services API.
Key Verticals Auto Dealerships, Dining, Entertainment, Financial Services, Retail, Travel.

Vendor

PushSpring

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Company Summary

The PushSpring Audience Console offers mobile app audiences at scale. Create, view and export custom segments in minutes to tailor your mobile targeting strategy with deterministic device-level data.

Create Custom Segments: Build custom segments to meet the specific needs of your campaign, with attributes such as: Device Type, Personas, Platform, Gender, App Ownership, and more.

Reach out to PushSpring and start creating Custom Segments today: hello@pushspring.com. 

Access the PushSpring Audience Console now: https://console.pushspring.com/login.

Or learn more about PushSpring here: http://www.pushspring.com/.

Data Collection

PushSpring collects data from app developers, publisher partners, and strategic partners using the PushSpring SDK, partner-bundled SDKs, APIs, and direct, server-to-server file-based data transfers.  App and device data is associated to device advertising identifiers (IDFA and Android Ad ID) and classified into targeting segments based on PushSpring's proprietary classification logic and methodologies.

Key Verticals

Entertainment, Finance, Retail, Travel, CPG, Restaurants, Demographic

 

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Vendor Quantcast
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Company Summary Quantcast processes real-time data, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by millions of digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Quantcast Demographic segments were heralded as best in accuracy and reach by the Wall Street Journal, validated by Nielsen and comScore in a head-to-head test against 10 leading 3rd party data vendors.
Data Collection Quantcast sees the online behaviors of the average Internet user every few minutes they're online. We compare their behaviors to those of your best customers in order to find millions more just like them. Quantcast will not share or use your Marketer data with or for any other advertiser or disclose any of your data or results. As an industry leader in data collection and privacy, Quantcast takes your data extremely seriously. We understand that your audience is proprietary and our practices protect data from improper or unauthorized use. We do not:
• Knowingly collect or use PII for measurement or targeting
• Sell or identify your audience nor allow 3rd parties to retarget your audience
• Sell or share data from your model
Key Verticals Auto, B2B, CPG, Entertainment, Financial, Healthcare, Lifestyle, Political, Retail,Telco, Travel

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Vendor SambaTV
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Company Summary Samba TV has the most representative TV data set available. Viewership data is generated by our proprietary ContentID technology. Using visual content recognition, we recognize virtually any content that appears on screen including linear TV, OTT aps and shows, commercials, movies, and even video games. TV viewership data is refreshed nightly.
Data Collection Viewership data is generated by our proprietary ContentID technology built into over 11 million smart TVs manufactured by major brands such as Sony, Sharp, Toshiba, Philips and several others. Samba TV has the most representative TV data set available drawn from smart TVs, set top box data and TV apps. We own our data so we can ensure and enforce that consumers opt-in.
Key Verticals Entertainment; verticals with large TV budgets such as CPG, Auto and Tech/Telco


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Vendor

Skydeo - Mobile AppAudiences

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Company Summary

Skydeo provides mobile AppAudiences for data driven marketers to reach their target audience. We help mobile application developers increase revenue through advanced device analytics, application segmentation and targeted user acquisition.

Data Collection

Privacy compliant SDK installed into high quality partner Apps from all major vertical categories

Key Verticals

Social Apps, Music Streaming, Travel, Photography, News, Strategy Games, Education, Weather, Finance, Business, Sports, Shopping, Ride Sharing Transportation

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Vendor

Specialists Marketing Services

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Company Summary

Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition services to leading brands, agencies, and Fortune 500 companies. As a leading provider of direct marketing lists, including our CustomerConnect360 (CC360) and Business Intelligence Solutions files, we leverage data-driven strategies to target the right audience across multiple channels including direct mail, email, digital and social media.

Data Collection

All records start with name and physical address, attributes are multi-sourced verified before they are categorized into any given segment and we only retain records on file that have activity in the last 24 months.  Source types include: Survey, Transactional, Response, New Mover, Public Record, and Warranties.   Cookies and mobile device ids are refreshed every 1-2 days via Live Ramp.

Key Verticals

Demos, Auto, Retail, Lifestyle, Home Services, Travel, Insurance, Financial, Non-Profit, Publishing.


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Vendor

Stirista

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Company Summary  Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360 degree view of an individual, getting you in front of the right people through our targeted data products. Our growth and success in six short years has made us a trusted industry leader recognized for its expertise in helping companies acquire new clients.
Data Collection

Our data comes from a mixture of online and offline sources. We build and maintain our data sets offline, but have made them available online as well through our partnership with LiveRamp.

Our B2B data comes from:

• Business data collected directly from companies through surveys and phone calls

• Alliances with marketing agencies and research companies

• Magazine subscriptions

• SEC filings

• & Public information

Our B2C data is aggregated from suppliers (Surveys, Sweepstakes, Online Purchases) and consists only of data that we can verify a postal address and IP address to be real. We place a great emphasis on keeping this data clean and verified.

Our Political data come from state voter registration and we compile this data by aggregating it from states and counties; certain states do not require citizens to name a party in their registration and in those instances we model this data based on voting record.

Our Automotive data is comprised of 155 million auto records with specifics like age of a vehicle, vehicle make, vehicle model, or type of vehicle owner (e.g. luxury, SUV, pickup, etc.)

Our Trigger data of New Movers is sourced from real estate sales contracts, real estate deed and tax records, utility and phone connections, proprietary change of address data. Our New Business data is sourced from government registrations (federal, state, and local), phone and utility records, tax records and other professional licenses and service registrations. 

Key Verticals  Auto, B2B, Political, B2C, Life-Event "Triggers", Social Data

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Vendor Tivo
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Company Summary  TiVo owns and licenses U.S. HH level set top box data comprised of 1.7 MM households intab. We have second by second TV viewing data from the STB sample. The data is weighted to the TV HH universe based on U.S. census data provided by ESRI. The STB data is comprised of TiVo HH as well as data from Fourth Wall Media (STB data aggregator), and other cable providers.
Data Collection  TiVo's data pipeline is high-performance, efficient, scalable, and capable of processing billions of records on a daily basis. The architecture is built on a Hadoop stack of technologies including Custom Map Reduce, Hive, and in-memory processing using Spark. which are used for complex transformations and processing of large datasets quickly. TiVo's pipeline infrastructure resides in Amazon's secure cloud, AWS (Amazon Web Services). Collection of TiVo STB data is proprietary, and collection of data from other STB providers gets downloaded to an FTP site.
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Vendor TruSignal
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Company Summary TruSignal builds identity-based audiences using offline data and predictive scoring to more accurately and efficiently determine who to target at scale. Our custom-built Lookalike and Expansion Audiences score 220 million U.S. adults based on who looks like your ideal customer. Our pre-built audiences (declared and predictive) include: Existing Auto Owners and Near Market Buyers targetable by make, model, body style and year. Business audiences targeting 90 million business contacts across SMB and large companies. Political audiences targeting registered voters, likely donors and more. Financial Services audiences targetable by estimated income, financial health and more.
Data Collection Our auto data of 187 million owners, is sourced from third-party service records. Our business data is sourced from 200 public and proprietary sources. Our political data covers 160 million voter records. Our financial data includes 300 data variables from several major credit bureaus.
Key Verticals Auto, Poltical, B2B, Financial Services and Lifestyle

Vendor Twine
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Company Summary  Twine is the leader in deterministic mobile data, aggregating mobile events across hundreds of apps. Leverage our data to drive campaign performance using our syndicated audiences through LiveRamp, or contact us directly for custom audiences and custom firehose data feeds at hello@twinedata.com!
Data Collection 100% deterministic data, coming directly to the Twine platform from our SDK/S2S connections to hundreds of apps. These include demographics from registration events in Social/Dating apps, mobile app install/usage data on 20MM MAU, shopping events including coupon clipping/shopping list making, as well Identity Linkage & Location data. 
Key Verticals  Travel, Retail, Auto, CPG, Entertainment

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Vendor Visual DNA
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Company Summary VisualDNA is the world's leading provider of psychographic audience data specialising in profiling online users from a Demographic, Intent, Interest and Personality (DIIP) perspective. VDNA has approximately 450m targetable cookies in market, with specific taxonomies for the US, UK, Germany and Russia. The taxonomy is split into 1,500 individual marketing segments and categorised within nine key advertising verticals, all of which are available within the Salesforce DMP platform.
Data Collection VisualDNA has created proprietary personality quizzes that capture detailed information about a person's inspirations, motivations and lifestyle - and then we take it further. Our team of psychologists analyse answers using factor analysis and advanced statistical algorithms, to reveal unobserved personality traits that have led someone to answer as they have. These traits are then grouped and assigned tags that form the basis of our unique psychographic profiles, motivations/inspirations, interest, intent, brand preferences and demographics. Over 50 million people have taken our quizzes, and through our advanced Behavioural Inference Engine (developed in conjunction with University of Cambridge) , we're able to discern an unknown user's personality type from their online behaviour. This technology enables us to accurately infer personalities and behaviours to over 450 million web users.
Key Verticals Auto, Brand, Custom, Demographic, Entertainment, Finance, Food & Drink, Lifestyle, Mobile, Personality (Emotive), Retail & Consumer Goods, Technology, Travel

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Vendor V12
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Company Summary V12 Group maps offline demographic, lifestyle, and purchase data into privacy compliant online audience segments, applying the same skilled data blending, triple validation and focus on individuallevel data for superior results. Our clients are able to leverage 12 distinct audience categories and 1,500+ data segments across 240 million devices to reach the most relevant, responsive online audiences.
Data Collection V12 Group data is built from more than 40 compiled and proprietary data sources. Our data file is built from the ground up every quarter and refreshed every 30 days. Source guide is attached.
Key Verticals Demography, Auto, Finance, PYCO personality data, B2B data and CPG

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Vendor Webbula
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Company Summary Webbula is the most comprehensive marketing data quality platform on planet Earth. The Webbula Data Vault provides 340 MM email addresses, 340+ MM cookies, and 130+ MM mobile IDs with 370+ data points in the Automotive, Demographic, B2B, Political, Attributive / Interests, and Financial Segments.
Data Collection Webbula aggregates data constantly from 110+ different sources, including publisher partners, transactional events, and surveys. Due to a rigorous quality-centric methodology, Webbula's data is authoritative, deterministic, and self-reported. When Webbula receives data, CloudHygiene is applied to mitigate fraud and threats. WebbuScore then validates consumers utilizing USPS/NCOA, geolocation, 10-year history, IP validation, name parsing, and family history.
Key Verticals Demo, Auto, B2B, Political, Attributive, Financial

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Vendor Windfall
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Company Summary Windfall provides precise consumer financial data at the household level.  Income, net worth, retirement income, charitable giving and real estate transactions are key areas of data focus.
Data Collection Public records, private partnerships, crawling the web
Key Verticals Auto, Demo, Financial, Luxury, Hospitality & Gaming, Nonprofit, Higher Ed, Retail

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