| Vendor | 180byTwo |
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| Company Summary | 180byTwo is an industry leader in global audience solutions; leveraging multi sourced offline, online, mobile, location, signal, proximity, and various other data sources designed to help marketers and platforms more efficiently and effectively target consumers and professionals across channels and devices. Learn more about us at 180bytwo.com |
| Data Collection | 180byTwo's data is engineered from a broad and extensive network of qualitative offline, online, and location data sources combined with refined data processing and analytics. Every week we process, cleanse, and score more than 80,000 offline Consumer and Professional attributes across 1K+ sources containing more 240M Consumer (B2C), and 70M Professional (B2B) offline records. In addition, we process more than 10B multi-sourced location signals each day from a global base of opted-in mobile devices, mapping those devices and signals against 20M+ locations. Our audiences are then created from the intersection of the various offline, online and mobile location data sources providing a true 360 degree view of the Consumer at home and the Professional at work. |
| Key Verticals |
• B2B Firmographic : SOHO, VSB, SMB, Mid Market, Public & Large Enterprise, Revenue Total, and SIC/Industry. • B2B Professional : Titles, Functions, Decision Makers, Purchasing/Buying Authority, Memberships, and Interests • B2B (ABM) : Device ID's, Buying Power, Technology, Company Name, Mobile Locations, Domains, and IP's • B2C Financial : Income, Wealth, Credit Cards, Real-estate, Discretionary Spend, Investments, and Net worth • B2C CPG : Locations/Place, Attendances, Retail, Purchase Intent, Past Purchase History, and Home Improvement • International (LATAM) : Business, Demographics, Interest, Life Style, Travel, and Interest & Hobbies • Places/Location data : Travel, Business, Retail, Hospitality, Events, Sports, QSR, Lifestyle and Attendances Reach out to 180byTwo and start creating Custom Segments today: query@180bytwo.com |
| Vendor | 33across Inc. |
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| Company Summary | 33Across is a publisher technology platform that powers quality publishers to earn revenue, optimize yield, and gain actionable insights. Through our advanced technology and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase quality revenue and traffic. The 33Across monetization and traffic building tools allow publishers to do what they do best—create great content. |
| Data Collection | 33Across has javascript code on over 1MM+ publisher sites worldwide, allowing us to collect over 30 billion intent and interest signals. Signals include content consumption behaviors, copy and paste sharing, search keywords, and social behaviors. Our proprietary data management platform (DMP) complies and analyzes data from over 1.5 billion users monthly to build over 300 audiences for distribution. |
| Key Verticals |
Auto, Beauty & Fashion, Finance, Food & Beverage, Health & Wellness, Entertainment, Small Business, Travel |
| Vendor | AcquireWeb |
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| Company Summary | AcquireWeb expertise in consumer identity allows us to find and validate customer identities across multiple data silos, marketing channels and contact points. This provides marketers with a complete picture of their customers and interactions. We understand the importance of privacy, so our on-line targeting is done using our vast database of more than 200 million business and consumer IP addresses. These are linked to our proprietary geographical data; third-party partner data is linked at the ZIP+4 level. |
| Data Collection | AcquireWeb generates our linkage to IP by leveraging our 250+ million internal email activity database, unique partnerships for additional email activity data, proprietary platform web-traffic data, publically available industry data, 26 million record business database and proprietary algorithms analyzing recency, frequency and sourcing. Once the IP to Geo is established, we rely on third-party partnerships with the largest and most respected offline data. |
| Key Verticals | Analytics, Auto, B2B, Behavioral, CPG, Data Access/Audience On, Demographic, Financial, Offline Match, Political, Retail, Social/Lifestyle, Travel |
| Vendor | Acxiom |
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| Company Summary | Acxiom is an enterprise data, analytics and software as a service company. For more than 45 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. Every week, Acxiom powers more than a trillion transactions for our global clients with a goal of powering a world where all marketing is relevant. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. |
| Data Collection | Acxiom's data is engineered from a large contributor network of qualified and validated sources which obtain the data from consumer self-reported surveys, product registrations, promotional offerings, summarized purchase transactions, public real property data. Meticulous data cleansing, comparison, and proprietary business rule logic ensures that the most accurate value per data element is chosen from each source. Acxiom's data offering also includes predictive data sourced from over 49 leading research and transactional data partners. |
| Key Verticals | Age/Gender OCR/vCE Optimized Age/Gender Advanced Demo (Presence of Children, HHI, etc.) Auto Business (B2B) CPG Custom Interests & Hobbies Life Style (Behaviors, Life Events) Political Purchase-based Shopping & Retail Sports Technology & Electronics Travel TV Viewing Habits Insurance (Auto, Health, Home), Financial (Banking, Credit Card, Assets, Investments), Charities and Causes, Health and Fitness, Media, Telecom, Ethnicity, Life Events, Segmentation, Social Media |
| Geographic Coverage | Argentina, Australia, Brazil, Canada, Germany, Hong Kong, India, Italy, Japan, Mexico, Netherlands. Singapore, Spain, United States |
| Additional Offerings | Supports custom directories |
| Vendor | AffinityAnswers |
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| Company Summary | AffinityAnswers analyzes hundreds of millions of active social media engagements across 60,000 brands each week, then predicts which brand’s fans are most likely to engage with content from other brands. By scoring cookies, device ID's or any unique ID according to the associated attributes, Affinity Answers builds "pre-intent" audiences for the open-web, that can be used through any DSP to deliver programmatic targets that perform at scale across video, display, social, or TV advertising. |
| Data Collection | AffinityAnswers collects public active social engagements of users to consumer & media brand pages. These users are anonymized, aggregated and used to build a model to score cookies/device ids for the propensity of a cookie/device id to engage with consumer & media brands. |
| Key Verticals | Auto, CPG, Financial, Healthcare, Retail, Telco, Travel, Electronics, Video Games, Music Festivals, Sports Events and many more |
| Vendor | ALC |
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| Company Summary | For over 30 years, the nation's top brands have depended on ALC for audience access. ALC Digital Audiences are truly unique based on Real World data that's linked to hundreds of individual attributes and is location/fact based, not modeled or inferred, allowing for exact targeting. ALC also leverages exclusive data partnerships that provide information unavailable anywhere else. |
| Data Collection | ALC Digital Audiences are fueled by data from a multitude of sources - many are ALC exclusives. Our high-quality, performance driven sources include: LexisNexis Data Warehouse, First-Party Customer Information, Transactional Data, Public Records, Professional Licenses, and Memberships. |
| Key Verticals | ALC B2B: Business Goods & Services/Financial Services & Insurance/Publishing, etc. ALC MD+: Healthcare/Pharma/Education/Recruiting & Staffing, etc. Wealth Window: Luxury Goods/Travel/Financial Services/Philanthropy, etc. Political Precision: Campaigns/Fundraising/Advocacy, etc. ALC Auto+: Automotive/Insurance/Financial Services, etc. |
| Vendor | Alliant |
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| Company Summary | Alliant is a data and analytics company that provides marketers access to a unique source of predictive data, powerful data science, and strategic insight into consumer behaviors. Utilizing real multi-channel transactional data, Alliant's digital audiences connect brands with responsive consumers across devices and platforms. With over 700 syndicated segments, as well as the ability to create custom solutions, Alliant audiences have proven successful for both direct response and branding campaigns. |
| Data Collection | Alliant's data resources include transaction-level behavioral, demographic, and lifestyle data on more than 270 million consumers. The data is updated monthly by hundreds of leading marketing brands. The purchase affinities and marketing behaviors are based on multichannel direct transactions. |
| Key Verticals | Auto, CPG, Custom, Demo, Entertainment, Financial, Health, Lifestyle, Non-Profit, Political, Retail, Telco, Travel |
| Vendor | AnalyticsIQ |
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| Company Summary |
AnalyticsIQ is a marketing analytics company with a focus on building the best-engineered and most reliable predicted data products to drive better analytical and marketing results for our clients. Using a combination of our sophisticated analytical expertise and thousands of data elements, AnalyticsIQ has built dozens of unique and accurate data products predicting attributes that power marketing and deliver results.
Since 2009, AnalyticsIQ has grown over 1600% and has landed clients like AARP, Kroger, TransAmerica, American Express Travel, Harvard Business Review, Broadridge, St Jude Children's Hospital and many others. Additionally, many of the largest resellers in the industry ingest and white-label selected AIQ products to power their national consumer files. What makes AnalyticsIQ different? Our highly experienced data scientists engineer these data products using the most accurate data “ingredients” powered by sophisticated analytics tools. Our goal? To provide accurate data using algorithms that continuously update the most critical and predictive attributes. AIQ has developed proprietary data aggregation, cleansing, and matching technology that deliver an increasingly precise portrait of the U.S. individuals and households in Dynabase. Dynabase, AIQ’s proprietary database, is comprised of both known and modeled data. It has an average of more than 3,000 attributes for modeling and over 1,000 attributes for licensing per U.S. household. Updated at least quarterly, Dynabase’s known data is multi-sourced into categories that create rich descriptive profiles of U.S. adults and households. Categories include: lifestyle, demographic, purchase, real estate, econometric, aggregated, non-regulated credit data, financial, and more. On average AIQ data provides 3% higher coverage of U.S. households, is 12% more accurate, and 15% more predictive than our competitors. |
| Data Collection |
AnalyticsIQ produces premium consumer marketing data by leveraging advanced analytics to compile a file consisting of 1000+ unique attributes that is derived from over 120 sources of data. Analytics drives everything that AIQ produces, leveraging a best in class methodology decades in the making. At AnalyticsIQ we use a precision oriented approach to develop and maintain Dynabase, our high performance consumer analytics database. Our database is compiled in an offline process but leverages offline and online data and behaviors. The vast majority of our database is proprietary although a few publicly available data sources are leveraged in its development. AIQ also has a proprietary online panel that allows us to produce unique data elements that are cloned to our universe of 212 million US consumers. |
| Key Verticals |
Automotive, Financial Services, Insurance, Nonprofit, Political, Retail, Travel |
| Vendor | ASL |
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| Company Summary |
ASL Marketing has been the nation’s premier provider of student marketing data, focused on the highly desirable 13-34 year old market. We started as a data list compiler back in 1972, offering postal mailing lists to our clients. Today, ASL Marketing continues to offer postal data as well as email, digital, social and mobile data to our clients across all industries. The direct marketing landscape has dramatically changed over the last 40 years and we’ve kept abreast of those changes to deliver the best-most responsive student marketing data. Data Products: ASL Marketing’s data products consist of: postal/direct mail data, email data, digital data, mobile data, and social data |
| Data Collection |
ASL Marketing’s database is compiled from proprietary sources, partnered sources, and public record information. Proprietary data includes a high school in-classroom paper survey and college directories. Partnered data includes educational websites where data is self-reported. |
| Key Verticals |
Automotive, Military, Entertainment, Financial, Health & Beauty, Education, Lifestyle, Political, Retail, Telcommunications, Travel, Food & Beverage |
| Vendor | AuDIGENT |
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| Company Summary | AuDIGENT is an audience intelligence platform that provides brands with actionable 1st party data, analytics and insights that optimize the targeting, engagement and ROI of online, mobile and social video ads while opening up new revenue streams for artists and other social influencers. AuDIGENT's platform allows brands to discover, monitor and target audiences that drive media performance. |
| Data Collection | AuDIGENT collects 1st party cookie and mobile advertising IDs through partnerships with content creators and influencers, including Warner Music Group and UPROXX. We validate the quality of our audience data using a variety of algorithms and technologies to ensure that our data is accurate and actionable. |
| Key Verticals | Entertainment, Music, Pop Culture, Lifestyle |
| Vendor | B2B Targets |
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| Company Summary | B2B Targets contains over 350 high-quality segments containing company attributes like Company Size, Revenue, Industry and Technology usage, as well as personal attributes like Function, Seniority and Professional Affiliations. With comprehensive business targeting data from thousands of sources, B2B Targets offers quality, depth and versatility to global advertisers. Made up from over 70M professional contacts and data on over 25M companies, B2B Targets has everything you need. |
| Data Collection | B2B Targets enables "data on demand" for digital marketing. We use proprietary technology to aggregate massive datasets, increase reach extension and distribute the most comprehensive productized data in the industry to publishers and data providers.
Business Data Collection and Compilation 1) Professional Contact Data: Primary Sources: 2) Business Information: Primary Sources: |
| Key Verticals | Seniority Company Size Functional Area Industry Technology Use Professional Groups Decision Makers |
| Vendor | Bombora |
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| Company Summary | Bombora is the largest global aggregator of B2B Intent, demographic and firmographic data for targeting, analytics, measurement, modeling and ABM. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of who and what companies and/or professionals are in market for which products. Bombora's intent data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what products and services businesses are about to buy. Leverage Bombora’s comprehensive database of professional and company attributes to reach B2B buyers or build a custom audience for Account Based Marketing (ABM).Bombora is a privately funded, profitable, global company based in New York. |
| Data Collection |
The source of Bombora’s data is the first and largest co-operative of premium B2B media companies. Members of the B2B Data Co-op contribute content consumption and behavioral data of professionals’ online interactions. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. For B2B Intent data, we tag and monitor the consumption of content across the B2B web and organize B2B buyers into targetable segments based on the topics they are researching. Over 4600 granular topics are observed across actions like search, white paper downloads, webinar registrations, article reads and more. Our core offering of intent data is used for Company Surge reporting, Programmatic and Measurement. For Demographic profiling, Bombora tags our partner network to collect and convert site visitors into over 400 demographic segments such as Industry, Company Size, Functional Area, Seniority and Professional Groups. |
| Key Verticals | Most B2B industries including Technology, Finance, Telecom, Healthcare, Marketing, Manufacturing, Education, Government, Business Services, Mobile and Travel. |
| Vendor | Caci |
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| Company Summary | CACI has a more than 40 year heritage in data management, segmentation and technology solutions. Using data-driven insight, we help organizations understand, identify and intelligently interact with consumers. We are known for the depth, accuracy and value of our data and have the most comprehensive consumer database in the UK. This provides organizations with unrivaled insight and marketing access to UK consumers and enables brands to target consistently across traditional and digital channels |
| Data Collection | CACI processes over 1 billion data points every year, sourced from over 75 different data providers. Research surveys, open data, government data and many other sources are collated together to create our data products. Using the combined data sources, models are built to provide propensity scores for each of the 450 variables across every individual of the UK. These models are then validated against independently drawn samples and aggregated views of the UK to ensure accuracy. |
| Key Verticals |
Acorn CACIs powerful consumer classification segments the UK population at postcode level. By analyzing demographic data, social factors, population and consumer behavior, it provides detailed information and an understanding of different types of people. Fresco Fresco is CACIs powerful financial services segmentation. Using GFKs Financial Research Survey and CACIs own wealth of data, it describes individuals in terms of their financial product holdings, attitudes, lifestage, affluence and digital behavior. Ocean Our database of the UK population is the most comprehensive in the industry. With 450+ lifestyle and demographic variables, it covers everything from contact details, income, financial products owned and charities supported through to media consumption, digital interaction and channel preferences. |
| Vendor | Claritas |
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| Company Summary | Claritas helps companies find customers. We provide advertisers the insights to understand who their best customers and prospects are, what their attitudes and attributes are, where to find them, and how to best reach them, both online and offline. Through a broad range of proprietary data and third party partnerships, Claritas provides insights that include a 360 degree view of who their customers are, with the ability to optimize for targeting, performance, creative messaging, and promotion. Claritas provides over 2,500 digital audiences that can be accessed in the digital ecosystem for targeting providing personalization at scale. We also offer cutom audiences upon client need and request. |
| Data Collection | We have various audiences and partners that help bring our data to the ecosystem. Segmentation - Epsilon Demographics, Survey Data (Technology, Financial, Insurance, Energy, Lifestyle) Device graph data – all sourced through native tracking technology For the purposes of Salesforce, data will be onboarded via LiveRamp In-market behaviors – through native tracking technology and partnerships |
| Key Verticals | Telecom and Technology, Financial, Auto, Demographic, Travel, Restaurant, Lifestyle, Retail, Political and Health |
| Additional Offerings | Supports custom directories |
| Vendor | Clickagy |
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| Company Summary | Clickagy tracks behavioral data on over 91% of online devices in the US every month, helping the world’s top brands and agencies reach their ideal audiences with high-precision at Internet-scale. Never modeled or “fuzzy,” all Clickagy segments are built from directly observed, deterministic behaviors that drive unprecedented ROI. Not finding a perfect fit off-the-shelf? Many of our enterprise and government clients also engage us for custom audience building, handcrafting unique audiences by cherry-picking specific devices from raw data Clickagy collects across over 2.1 million unique domains. The most powerful data-driven organizations in the world depend on Clickagy audience intelligence! |
| Data Collection | Clickagy does NOT buy or resell data from any other providers... 100% of our data collection comes from our tag or pixel firing on the device at the moment in time when they hit a webpage. We gain distribution through web analytics, AdTech clients, Javascript widgets, and other proprietary (but privacy compliant) sources. |
| Key Verticals | Clickagy has proven results in B2B, CPG, Demo, Entertainment, Financial, Healthcare, Lifestyle, Personna, Political, Retail, Telco, Travel, Custom Audiences, and more. |
| Vendor | Compass Business Intelligence |
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| Company Summary | The Compass business database allows you to search for new prospects and enhance your current customer database with essential, targeted and accurate business attributes including contact level data, company financial information and business "firmographic" segments. |
| Data Collection |
Compass has a specific methodology related to the acceptance of a business record into the Compass B2B Database. The addition of a record is basically a 3-step process. Compass compilation begins with the utilization of phone directory sourcing for the base level business name, phone and address (also SIC code in many instances). This information is verified and updated monthly via directory assistance updates and call center verification. Step 1: Consideration of complete company name, address, and phone number. Step 2: Verify across multiple sources Step 3: SIC Code verification. Other sources include new business registrations, government filings, annual reports, trade journalss, opt-in registrations, survery data, Yellow-page listings. |
| Key Verticals |
CRM, Telecommunications, Cable Services, Computer Hardware/Software, Office Retail, Financial Services (credit and financial services), Business Publications, Office Supplies/Cleaning Supplies/Safety Supplies, Continuing Education/Training Services, Accounting and Professional Services, Business Travel/Lodge |
| Vendor | Complementics |
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| Company Summary | Mobile audience data marketplace with a global scale of more than 1 billion unique devices. Via SDK integrations across thousands of publishers, Complementics collects deeply textured and actionable insights such as lat/long, audience segment, and linkage data. |
| Data Collection |
SDK |
| Key Verticals |
Travel, entertainment, consumer electronics, games and toys, business, social media, finance, sports and recreation, food and beverage, careers, fashion and beauty, automotive, education, and more |
| Vendor | comscore |
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| Company Summary |
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com |
| Data Collection |
Comscore has unmatched expertise in unifying billions of pieces of proprietary “census” data, encompassing TV set-top box and demographic information with the behavior of millions of consumers. Our audience segments help you achieve more resonant marketing and stronger delivery based on: Demographic Segments (age/gender): Based on our MRC-accredited, vCE® measurement approach – two-million-person global panel and extensive census network - Comscore’s multi-sourced approach to demographic segmentation ensures that your programmatic audiences are free from bias and safe from volatility – enabling you to achieve stronger in-target performance. TV Viewing Segments: Passively-collected linear TV viewership segments that can be leveraged for digital targeting and are based on census measurement of 65 million televisions in more than 30 million homes nationwide. Comscore’s TV footprint covers 99% of all U.S. zip codes and doesn’t require that viewers opt-in or connect to Wi-Fi, helping to ensure data completeness and granularity. Comscore TV segments cover - Daypart, Network, Genre and Ad Expsoure. Invalid Traffic (IVT) Segment: A segment that has been flagged for invalid traffic activity, leveraging Comscore’s MRC-accredited, vCE® methodology. It should be applied as a suppression set to help reduce invalid traffic across campaigns. This segment is sold at a monthly flat rate, so it can be applied as an always-on segment. Please reach out to sfdmp@comscore.com if you have a client interested in reducing IVT and leveraging the Comscore segment. Over-the-Top (OTT) and Gaming Segments: Comscore’s comprehensive panel assets span tens of thousands of devices. Comscore starts with deterministic data from our Total Home Panel – a proprietary, breakthrough measurement asset. We then apply rigorous precision modeling techniques for each segment to ensure that you’re using data that is accurate, up-to-date and scalable. Persona Segments: Help marketers and media companies reach valuable, sought-after audiences. Powered by Comscore’s expansive cross-platform data scale and cutting-edge data science, these predictive audiences enable you to reach your ideal consumers more efficiently and precisely, resulting in amplified campaign exposure and greater marketing impact. These segments include segments, such as Award Show Fans, Young Moms, Football Fans, Political and Cord Cutters. |
| Key Verticals |
Agency, Automotive, CPG, Entertainment, Financial, Healthcare, Media, Networks, Retail, Sports, Technology, Travel, and Telecommunications. |
| Additional Offerings |
Supports custom directories |
| Vendor |
Connexity |
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| Company Summary |
Connexity is a data driven organization rooted in 20 years of online retail and e-commerce data leadership. Formerly Shopzilla, and before that Bizrate, Connexity has shaped and serviced the online shopping industry for nearly two decades. Over the last 2 years we have made notable acquisitions including PriceGrabber and Become, and have consolidated a major piece of the e-commerce ecosystem. Connexity data is all 1st party, sourced 100% online, and is driven by observed purchase intent events and declared demographic data from online buyers. Our core data rolls up into in-market, lifestyle, life stage, shopper type, demographic, and seasonal audiences. |
| Data Collection |
The methodology of our data set for shopping intent and declared demographic data is very simple. Capture all granular shopping and demographic information we have on users, and do so in real time. All data collection is done at the cookie level. • 1st party Purchase Intent Data – based on our CPC Listings network where we distribute over 175M products to active shoppers. • 1st party Declared Demo Data – detailed demographic information from 25 million people volunteered in our Bizrate Insights surveys. These data sets the foundation for all of Connexity’s products and solutions. |
| Key Verticals |
Retail, tech, and CPG (nonperishable) are our tier 1 verticals. We also do work in telco, finance, insurance, and other verticals. |
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CoreLogic & Greater Data |
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| Company Summary |
By combining CoreLogic’s market-leading property insight with Greater Data's broad and rich insight into Australian consumers, we are able to provide an exceptionally rich view of consumers and businesses in Australia. |
| Data Collection |
Our segments are derived from the combination of Australia's most comprehensive datasets pertaining to property and consumer data. With a broad range of data sources, our data is verified and refreshed on a monthly basis. |
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| Vendor | Crossix |
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| Company Summary |
The leader in consumer-centric healthcare marketing analytics, Crossix leverages its proprietary health data network and patented analytics methdology to empower clients to understand and reach their healthcare audiences by connecting Rx, OTC, and medical data with consumer data. |
| Data Collection | Crossix installs proprietary technology behind the firewalls of Crossix data partners. This architecture allows HIPAA-compliant, privacy safe access to over 165 million unique Rx lives in the US; 70 million OTC households; medical claims data; and electronic health record data. It also allows for unprecedented capabilities to match this health data up with other data sources, such as consumer data or media exposure data. All data returned to Crossix contains no personal information of any kind, most importantly including no personal health information. |
| Key Verticals | Pharma, Healthcare, OTC/CPG |
| Additional Offerings | Supports custom directories |
| Vendor | Cross Pixel |
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| Company Summary | Cross Pixel is the leading provider of audience information for the programmatic advertising industry. Our DMP is a real-time scoring engine that analyzes the shopping and research activity on 650 million unique browsers across all devices to identify the audience, content and context that are most likely to drive campaign engagement. Cross Pixel builds dynamic custom audiences that optimize continuously and outperform traditional DMP segments that are pre-structured, static and commoditized. |
| Data Collection | Cross Pixel harvests user activity from over 5,400 data sources. Our tag is embedded on the publisher’s site and/or in their mobile app, which allows us to harvest users from key sections of the page (URL, meta tags, title and body selections). We're also able to identify search queries conducted on the major search engines via referring URLs. Our technology and data collection methodology allows us to identify over 8 billion data points monthly, enabling us to create highly-qualified audience segments. |
| Key Verticals | Auto, B2B, Coupons, CPG, Custom, Demo, Electronics, Financial Services, Healthcare, Lifestyle, Political, Retail, Telcom |
| Vendor | Cuebiq, Inc |
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| Company Summary | Cuebiq partners with 160+ applications to persistantly collect background locations signals from mobile devices. With over 55MM monthly active users providing their wifi, GPS and Bluetooth signals Cuebiq is able to provide GeoBehavioral segments refined based on visit frequency and visit dwell time at key brick and motor locations. Cuebiq uses persistent tracking and our understanding of dwell time to create segments that most effectively allow marketers to target consumers on their path to purchase based on their consistent behaviors. |
| Data Collection | SDK penetration in 160+ partner apps. Cross device cookie scale in mobile web and desktop via partnerships with multiple cross device partners. Location Point of Interest map of 20MM lat long locations. Cuebiq leverages wifi, GPS and Bluetooth to effectively differentiate between locations. Our persistent tracking allows us to qualify visits based on dwell time, effectively differentiating between consumers stopping by and consumers actually engaging in the evaluation/purchase of goods and services. Our dwell time qualifiers are custom by vertical. For example a movie goer must be present for over 90 mins in the theatre. |
| Key Verticals | Auto, B2B, CPG, Entertainment, Financial, Lifestyle, Personna, Political, Retail, Travel, Leisure. Cuebiq customizes audiences by tweaking visit frequency, dwell time and context attributes based on our understanding of consumers' unique offline journey. |
| Vendor | Dataline |
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| Company Summary |
DATALINE is a pioneer in the convergence of offline and online buying habits. DATALINE empowers marketers to reach known buyers through our deterministic data by transforming offline first-party transactional data into over 500 pre-determined and custom digital audience segments. |
| Data Collection |
We create and maintain a comprehensive, monthl refreshed database of over 240 million US consumers with over 2,000 attributes of individual-level information. These data points are derived from public and private data sources, including hundreds of first-party transactional sources and credit bureau zip+4 summarized credit statistics that go into each predictive custom model build. |
| Key Verticals |
Auto, Retail, Health, Travel, Transactional, Demo, Custom |
| Vendor | DataLogix |
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| Vendor | DeliDataX |
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| Company Summary | DeliDataX is a data network with focus in Latam and Spanish markets. We use a wide set of sites to collect our data, enabling advertisers to improve their campaigns by targeting extremely optimized audiences. Our partners provide categories that have high affinity with Comscore, with a focus in Spain and Latam. Our data has been repeatedly and successfully benchmarked for our clients and their brands |
| Data Collection | Our data has a high affinity with our segments of focus, and is refreshed on a routine basis. Our data acquisition is based on a very strong relationship with mid -sized and large vertical websites. These websites are independent, meaning they have no affiliation to a specific brand. This provides DeliDataX reliability, in that all of our data comes only from main websites, the most trusted source. |
| Key Verticals | DeliDataX delivers intent-based segments and interest segments, as well as social data segments. We have particular strengths and focus on SME’s, entrepreneurs and sociodemo, where our publishers have proven relationships with their visitors. We also offer a wide segment of directory services for SME’s, Real Estate, Leisure, Finance and Parenting verticals, including: Sociodemo (registration data), Interest (behavioral), Intent (behavioral), B2B (behavioral) |
| Vendor | Datonics |
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| Company Summary | Datonics is the pioneer of providing third party audience data to programmatic platforms. We aggregate both online browsing behavior based on keyword interactions on publisher websites as well as demo, POI, B2B and past purchase data. Datonics has comprehensive datasets in both the US & Canada with segments customized for each market and a total coverage of 500M+ cookie & mobile users across 1,500+ prepackaged segments. Custom segments can be built based on keyword lists as well as user visitation data. |
| Data Collection | Datonics specializes in compiling data based off keyword interactions (clicks, searches) from shopping sites, product review sites, comparison engines, directories and other online properties. Data is classified from online users at an observed one to one level. Additionally, we work with leading demo, B2B, POI, past purchase companies to offer their data under the Datonics brand |
| Key Verticals | B2B, Shopping, Auto, Travel, Sports, Gaming, Electronics, Tech, Demo, Lifestyle |
| Additional Offerings | Supports custom directories |
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| Company Summary | DISH Media Sales connects brands with their audience across DISH and Sling TV’s national footprint. Through innovative buying, targeting and measurement tools, we deliver more relevant messages to viewers and improve the bottom line for advertisers. Our deterministic dataset gives a whole-home look at household viewership across all TVs and devices that access DISH, DISH Anywhere and Sling TV. Using this data, we’ve created TV viewership segments that enable advertisers to target households based on their demographics and viewing habits. |
| Data Collection | DISH Media Sales collects second-by-second household viewing data across DISH and Sling. Then, we have a trusted third party match this anonymized, aggregated data to an advertiser’s desired audience so that a message can be delivered directly to those target households. |
| Key Verticals | Auto, CPG, Entertainment, Healthcare, Political, Retail, Travel, Tune-In, QSR |
| Additional Offerings | Supports custom directories |
| Vendor | DLG |
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| Company Summary | DLG runs 1st party online and telephone consumer surveys. We have been collecting, lifestyle, declared demographic and intent data for over 19 years. Our targeted audience segments have been used for precision performance marketing by Financial, Automotive, Utility, Retail and Charity clients across multiple channels |
| Data Collection | As a 1st party data collector we can trace every record back to the source. DLG is in complete control of the data collected and can ensure the core age and gender segments are factual rather than assumed. Our history of providing blue chip companies with customer profiles and look-a-like modelling based on actual rather than inferred data means that accuracy remains paramount to our offering. |
| Key Verticals | Demo, Hobbies, Lifestage, Property Type |
| Vendor | Dun & Bradstreet |
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| Company Summary | Dun & Bradstreet has been the global leader in business information for over 175 years. We collect data on over 240m businesses worldwide, uniquely identified using the DUNS Number - a proprietary numbering system which allows us to analyze businesses and their workforces through the lens of 700 attributes and scores.
We've used these foundations and onboarded this data to create the leading source of deterministic audience targeting data for B2B marketers. Our Standard Taxonomy offers 280 firmographic targets based on company size and type, industry, job function and decision making authority across both desktop and mobile channels |
| Data Collection | Dun & Bradstreet ingests data from over 30,000 global sources, including government registries, financial filings, court and legal filings Payment experiences, shipment data, labor market data, utility data, government control lists, merchant data, newspapers and publications, sentiment data and social media data. Using D&B's patented Identity Resolution Engine, we extract and harmonize the most meaningful indicators into a single, comprehensive set of business and professional profiles. Today, our global database contains 240m+ businesses in 220 countries across 1000+ industries. |
| Key Verticals | B2B, business and professonal persona segments, vertical strengths in Financial Serivces, IT/Technology and Telecommunications |
| Additional Offerings | Supports custom directories |
| Vendor | Epsilon |
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| Company Summary | For 50+ years, Epsilon has been the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove performance. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. |
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Epsilon believes in the value of data. We’ve spent decades building our data assets and making strategic acquisitions to strengthen our offerings. We manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household. We have more transactional data for marketing purposes than any other company, with intelligence on 60 billion purchases and $3.5 trillion in consumer spend. Privacy is at the core of what we do – we are iAB certified for data transparency and ensure we are compliant with current and emerging privacy legislation. |
| Key Verticals | Demographics, Financial, Interests, Auto, Retail, Restaurants, Financial Services, Entertainment, and Travel. |
| Additional Offerings | Supports custom directories |
| Vendor | Edmunds |
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| Company Summary | Edmunds delivers an unsurpassed depth and breadth of superior, unbiased automotive content to in-market shoppers, automotive enthusiasts and automotive lifestyle consumers. Our vast collection of pricing, ownership costs, vehicle ratings, road tests, and future vehicles have made our site a “must visit” destination for informed automotive consumers. Edmunds empowers advertisers to reach these highly valued in-market consumers and organizes them into interest groups, such as body style, make and model. |
| Data Collection | Edmunds deploys data collection technology on every page of the website. Research behaviors such as reading articles, model reviews, looking at model specifications and viewing photos are recorded to populate interest segments.The Edmunds powered by Oracle audiences are enhanced to provide greater scale by applying Oracle Data Cloud’s reach extension capabilities. |
| Key Verticals | Auto, Financial, Mobile, Retail, Travel |
| Vendor | Ethnic Technologies |
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| Company Summary | E-Tech enables you to identify ethnicity, language and religious preference groups. Identify groups with the most brand loyal consumers and create distinctive campaigns that match their culture, lifestyle and buying habits. |
| Data Collection | E-Tech’s predictive power is fueled by over 40 years of independent research into ethnic names: first names, middle names, parts of names, surnames and expert name rules, as well as Enhanced Neighborhood Analytics (ENA) technology, our granular geographic data system. E-Tech’s expert, internal logic considers all available name intelligence and geographic information in conjunction to accurately predict ethnicity and other demographics for a given name and address, all without ever requiring access to any personally identifiable information. |
| Key Verticals | Hispanic, East Asian (e.g. Chinese, Japanese, etc.), South Asian, Southeast Asian, African American |
| Vendor | Experian |
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| Company Summary | Experian Marketing Services is a recognized leader in data-driven marketing, providing superior customer insight, analytics and marketing technology to more than 10,000 brands in over 30 countries. Fueled by the world's largest consumer database, we help organizations from around the world to deliver exceptional and authentic customer experiences that drive customer acquisition, increase brand loyalty and improve return on investment. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers for more than three decades. |
| Data Collection | Experian draws on a massive base of knowledge accumulated during five decades in business. Experian is the only data provider sourcing all of our data directly. We maintain a wealth of information about consumers and how they make buying decisions. We compile data from more than 1500 public and propriety sources. Experian is an original source compiler of auto, DMV registration data. Other sources include self-reported data, location data, aggregated panel data, websites that have permission to share information about visitors, public records and historical retail purchases that are collected offline and then brought online through propriety online data partnerships. |
| Key Verticals | Auto, B2B, Health, Behavioral, CPG, Demographic, Financial, Retail, Seasonal, Social/Lifestyle, Travel, Mosaic, Location, Demo |
| Additional Offerings | Supports custom directories |
| Vendor | Factual |
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| Company Summary | Factual is the neutral data company making high quality location data accessible to everyone. Factual's Global Places data is the leading independent data set covering over 85 million local businesses and points of interest in 50 countries and used by 1000s of developers/companies including Apple Maps, Facebook Places, and Microsoft Bing. Factual maps anonymous location data from mobile devices to these places to generate mobile-first location-based audiences to enhance publishers' advertising products. |
| Data Collection | Factuals Global Places data is built from billions of inputs from millions of sources including user contributions from its network of app clients, relationships with listings management companies and with retail brands, and data from the web. Factual partners with mobile publishers, networks, and ad exchanges to gather anonymous location data from mobile devices, cleans the data using its Location Validation Stack, and then builds location-based audiences tied to mobile IDs. |
| Key Verticals | Automotive, Retail, CPG, Travel, Consumer Electronics, Entertainment, Financial, Lifestyle, Political |
| Vendor | GBG Transactis |
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| Company Summary | GBG provides Global Identity Data Intelligence. The GBG Transactis product is a unique transactional data set allowing insight into actual purchasing behaviours. Based on all actual data it proves highly effective in driving acquistion and allows detailed insight into the UK retail landscape. |
| Data Collection | Data collected from retail partner brands who supply us their Transactional information every month. All data is actual, and contains a wide variety of variables (300+) relating to purchasing behaviours. Including: Products bought/category spend, order channel, channel spend, payment method, offer responded to, order frequency. |
| Key Verticals | Key Verticals include: Retail, Custom, Financial, Lifestyle, Telco, Utilities |
| Vendor | Gravy Analytics |
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| Company Summary | Gravy Analytics delivers real-world consumer intelligence to advertisers and brands. Where we go is who we are. Gravy's patented technology, AdmitOneTM, verifies consumer attendances at millions of places and events, providing unprecedented insight into consumer activities and interests. Brands trust Gravy Insights to provide unmatched customer and competitive intelligence. Visit us at www.gravyanalytics.com. |
| Data Collection | Gravy Analytics processes billions of location signals each day from its nationwide base of opted-in mobile devices for unparalleled reach and scale. Verification processing includes comparing location data from multiple sources, looking for spoofed, fraudulent, duplicate, and high velocity signals. Location signals run against millions of polygonal geo-fences and events resulting in verified attendances. Verification processing plus event information results in highly accurate behaviorally informed segments that are 100% deterministic. |
| Key Verticals | Auto, B2B, CPG, Custom, Entertainment, Enthusiast, Financial, Healthcare, In-Market, Lifestyle, Personna, Political, QSR, Retail, Travel |
| Vendor | Hitwise |
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| Company Summary | Hitwise was founded in 1997 and grew into a leading audience insights tool for hundreds of companies worldwide. Hitwise helps marketers, agencies and brands across all industries track consumer website behavior, understand their audience, and keep tabs on the competition.The scale of our online panel ensures a true representation of the Internet population and how they use the web. |
| Data Collection | The Hitwise AudienceView platform is driven by an opt-in digital panel of over 8.5M US consumers, and we see every keyword search they perform and every URL they visit. The search and website data that make up the building blocks of our audience segments come from our Hitwise digital cross-platform panel, and we expand the audience with statistically significant modeling to achieve scale with quality. |
| Key Verticals | Automotive, CPG, Custom, Entertainment, Financial Services, Life Stage, Lifestyle, Media & Entertainment, Retail, Technology, Travel |
| Vendor | HG Data |
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| Company Summary | Every day, HG Data uses its proprietary platform to index billions of unstructured business-related documents from offline and online resources. We go well beyond the digital signature information commonly found on public websites, processing content such as case studies, press releases, content libraries, government filings, and more to produce a detailed and accurate profile of the business needs, installed technologies, services, and other habits and interests of companies worldwide. |
| Data Collection | Our process in short: 1. Parse through billions of documents and more than 22 different document types 2. Digitize the information in a massive document repository 3. Use our unique IP, consisting of natural language processing, machine learning, algorithms, and analytics, to analyze and provide context for the insights we produce 4. Perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence |
| Key Verticals | We are entirely focused on B2B data. We are most known for our leading database of installed-base technology data or "technographics." We are expanding our dataset, however, to uncover a variety of similar business needs, installed products, or other conditions relevant for advanced segmentation. |
| Vendor | #HOME by Vendigi |
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| Company Summary | #Home by Vendigi provides audience data for all things related to the home. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying a home to living in a home to selling a home – each phase introduces coveted audiences for financial institutions, home & garden retailers, cable and telecom providers, and others. Our 1st-party audiences are sourced from the nation's top Multiple Listing Systems (MLSs) and major broker sites including Coldwell Banker, Century 21, and Sotheby's International. Discover home buyers seeking mortgages or new homeowners inclined to purchase cable service, home security, or a new patio set. Spanning beyond the mover, home improvement retailers or solar providers can target homeowners with plans to remodel or ones who have recently pulled out a home equity line of credit. |
| Data Collection | We capture, curate, and activate data from the source supporting over 80% of all real estate activity in the country. These highly guarded systems introduce proprietary first-party audiences from real estate broker websites, multiple listing systems, real estate transaction management platforms, and loan origination systems. #Home audiences also include fact-based homeowner audience segments that originate from offline sources covering 99.8% of U.S. households with a proven track record in marketing lift. |
| Key Verticals | Financial, Telco, Home/Garden, Home Improvement, Retail, Insurance, Internet Providers, Solar, Home Security, Local Services |
| Vendor | InfoGroup |
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| Company Summary | Infogroup transformed our highly deterministic data to be used across the digital landscape (DSP, DMPs, exchanges, ad servers, social media platforms, etc.), and we are constantly refining and improving upon these online segments. We have made available roughly 1500 B2B and B2C segments into the public market, but we also do an enormous amount of custom audience onboarding. While many entities onboard custom segments, our differentiation is that we realize far superior match rates than anyone in the industry. This is because when we onboard, we are able to leverage our proprietary email matching database which is comprised of more than 1.4 billion email addresses. Because email address is the most heavily weighted match key in every digital platform, and because we append 5-11 email addresses per record, our match rates are unrivaled. |
| Data Collection | The value we bring to the digital ecosystem is our accuracy at scale. Infogroup is one of the few entities that compiles and verifies B2B and B2C data directly from the TRUE source including, but not limited to Voter Registration, Deed Transactions, Magazine Subscriptions, Company Financials, State Filings, Telephone Directories, and Public Tax. |
| Key Verticals | B2B, B2B Decision Makers, Auto Purchase Intent, CPG, Custom Audiences, Firmographics, Demo, Financial, Lifestyle, Political, Retail, Telco, Travel, Donation Propensity |
| Vendor | InfoScout |
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| Company Summary | Next generation consumer insights that explain why people buy in an omnichannel world. InfoScout has the country's largest consumer panel for tracking purchase behavior and asking the why behind the buy. We leverage this information into creating digital targets based on known behavior - Amazon Prime members, Loyal brand buyers, etc. |
| Data Collection | By creating a portfolio of mobile apps that offer different experiences and incentives for different kinds of people, InfoScout’s rapidly established America’s largest and most representative purchase panel. Users upload receipts after shopping trips and InfoScout collects the data from the receipt image at the item level. Ecommerce shopping trips are also collected through email scraping technology. |
| Key Verticals | CPG, Retail |
| Vendor | Intimate Merger |
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| Company Summary | Intimate Merger is one of the largest 3rd party data providers, also recognized as "Public DMP" in Japan. |
| Intimate Merger provides web performance data of the audience visiting partner media's website, as well as data estimated from statistical processing of a consumer panels provided by media research companies. In addition, we aggregate data based on keywords extracted from consumer contact via our partners. |
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| Key Verticals | Automotive (Income, Age, Job, Car-Bike, etc.) CPG (Age, Marriage Status, Beauty, Health and medical, etc.) Financial Services (Income, Job, Savings, Asset management, Housing and Land, etc.) Media & Entertainment (TV & program & celebrity, Watching sports, Music, etc.) Retail (All Major Categories) Tech (Game, PC & Home Appliances, Internet, etc.) Travel (Travel and leisure, etc.) Lifestyle & Shopper Type (Fashion, Mail order & online shopping, DIY etc.) |
| Additional Offerings | Supports custom directories |
| Vendor | IRI Worldwide |
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| Company Summary | IRI's marketing disrupting planning, activation, and measurement solutions are helping brands move from maximizing exposure to sales impact by leveraging largest consumer purchase data set and optimizing across channels. We believe in partnering with best-in-class providers across the media spectrum - whether it is TV, digital, or social. By connecting household level purchase data with media data across channels, we provide synergistic cross-channel opportunities for brands. |
| Data Collection | IRI ProScores™ identifies the top spending shoppers across CPG categories, subcategories and brands for every U.S. household. To determine each household's spend, IRI combines its own proprietary data sources with those from trusted third Frequent Shopper Card Providers which are then fed into a highly advanced predictive modeling engine. This covers Mass, Drug, Grocery, Convenience: 95% of all CPG retail. IRI ProScores drives improved audience targeting across the digital landscape. The data nucleus of ProScores™ is the IRI Consumer Network ™ panel. IRI also layers in highly dimensional demographics from Experian to fine tune our scoring accuracy. IRI ProScores™ helps CPG advertisers understand the market, develop smarter targeting strategies, and increase the productivity of digital marketers and their advertising investments. |
| Key Verticals | Consumer Packaged Goods, Retail, Healthcare, Pharma, Purchase Based Segments (offline), beverages (CSDs, Beer, Liquor, Wine, etc.), food, household product, toiletries, cosmetics, refrigerated products, frozen foods, and small appliances |
| Additional Offerings | Supports custom directories |
| Vendor | IXI Services/Equifax |
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| Company Summary | IXI Services, a division of Equifax, offers Digital targeting solutions that enable marketers to better deliver the right message to the desired target audience based on visitors' likely financial interests and profiles. A leader in delivering marketing solutions based on anonymous, aggregated wealth and asset data, IXI Services enables consumer segmentation according to a wide array of financial metrics, including investment behaviors, spending levels, and other |
| Data Collection | To enable advertisers and agencies to target audiences online with ease, we have built intuitive targeting segments based on our proprietary measures of households' financial capacity, propensities, preferences, and behaviors. These segments leverage IXI Services' foundation of direct |
| Key Verticals | With IXI Services Digital Targeting Segments, advertisers can target online audiences using a range of financial and behavioral characteristics, as well as industry specific segments for industries such as finance, small business, auto, insurance, retail, telecommunications, credit cards, sports and travel. We can also build customized segments to match specific client needs. |
| Vendor | Kantar Shopcom |
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| Company Summary | Kantar Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data. Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands.These data are classified from over $1.4 trillion in sales volume. These data allow advertisers and publishers to access rich, predictive consumer information and complement site based ad buys with campaigns that reach specific high value audiences. We assign consumers to a Shopcom Individual or Household ID providing granular audience reach for marketers who require a high level of precision. Shopcom segments predict the likelihood of shoppers to engage in purchase behaviors for CPG brands, retail product segments as well as retailer nameplates. This means advertisers don't have to utilize broad inmarket or category groups, but can reach audiences linked to specific granular needs. |
| Data Collection | Retail Product Segments are sourced from over 32,000 retail locations in malls and shopping centers in the U.S and comprise $1.4 trillion in offline sales from 175mm unique consumers. Kantar Shopcom CPG data is sourced directly from the transactions of 20 million loyalty program cardholders in U.S. grocery store retail chains and includes 131 categories and over 10,000 brands. |
| Key Verticals | CPG, Automotive Aftermarket, OTC/Pharma, Home Improvement, Apparel, Retail, Consumer Electronics, Sporting Goods, Jewelry & Watches,Beauty |
| Vendor | L2 |
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| Company Summary | L2 is the country's largest non-partisan processor and provider of enhanced registered voter data. We also supply commercial data, modeling and analytical services. Our clients included all of the leading presidential campaigns in 2016 along with major media outlets such as CBS News and the New York Times and the country's leading universities including Princeton and Harvard. Approximately 200 member of Congress utilize our data and technology for constituent contact service. |
| Data Collection | Registered voter data are considered public data in all states and are available with some limitations that vary by state. All such data may be used for political and public affairs purposes. L2 also owns and maintains a great deal of commercial data and provides enhancements to the national voter file including likely party affiliation, ethnicity and more. |
| Key Verticals | L2 is a primary supplier of enhanced data to the political and public affairs markets including non-profit associations. |
| Vendor | Lotame |
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| Company Summary | Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at www.lotame.com |
| Data Collection | Lotame Data Exchange (LDX) data comes from an extensive, global, network of publisher partners and offline data partners. The data consists of self-declared and demonstrated behavioral data from unique publishers, yielding accurate and scalable demographic, behavioral interest, and social influencer audience segments. Lotame Data bundles 100% declared and demonstrated - NOT panel-based - data into over 6,000 audience segments across all major verticals (Auto, Travel, Finance, Retail, CPG). Lotame's global reach covers North America, South America, Europe, and Asia. |
| Key Verticals | Demographic, Socio Demographic, Behavioural. Precision Demographics Audiences, TV Audiences (US), Offline Purchase Data Segments, Custom Audiences on demand |
| Additional Offerings | Supports custom directories |
| Vendor | Maxpoint |
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| Company Summary | MaxPoint has the complete view of consumer, place, and purchase. We provide innovative media, audience data, and measurement solutions that engage more of your ideal consumers and increase your marketing returns. |
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MaxPoint’s exclusive audiences are built from:
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| Key Verticals | Custom, Seasonal, Automotive, Retail, Location, Purchase Intent, Financial Services, Personas, CPG, Healthcare |
| Vendor | MeritDirect |
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OmniDIGITAL brings together robust and responsive data from prestigious B2B controlled circulation publications, behavioral data as well as compiled and survey data. You can now reach qualified B2B prospects across screens through display, mobile, video and native advertising. With tremendous depth and breadth, MeritDirect offers granular and broad targeting stemming from premium data sources to hit your specific audience online. |
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We aggregate data from controlled circulation publications, trade, white paper dowloads and surveys. We dedupe, enhance and clean the data before pushing to our digital date partners. Data enhancements and Hygene leverage data from social media and compiled data sources |
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B2B, Government, Information Technology, Construction, Female Professionals, Finance, Human Resources, Manufacturing, Sales & Marketing, Small Business, Wholesale & Retail, Engineering |
| Vendor | Merkle |
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| Company Summary | Merkle’s Connected DataSource brings the best performing data into addressable digital segments. Merkle utilizes a unique offline data aggregation process to ensure that online data segments are accurate, predictive, descriptive, and actionable. Connected DataSource will reach high-value prospects and drive higher marketing ROI. |
| Data Collection | Merkle’s data sourcing strategy is fueled by our in-depth knowledge of the data market. Our proprietary data sourcing solution involves two phases: 1- Assess each data category of interest to obtain a comprehensive understanding of the landscape 2- Empirical testing of the marketing information identified in the first phase. This strategy fuels the creation of our national customer marketing database, DataSource. Merkle’s Offline DataSource contains: • Data sourced from five of the six major national compilers • 2B+ records • 129MM+ households • 275MM+ individuals Leveraging the power of our offline DataSource, Merkle brings over 500 digital segments, powered by Merkle’s analytical and best of breed data in the offline marketplace, into online digital data targeting. |
| Key Verticals | Demographics – DataSource demographics include a wide array of data including age, marital status, education, occupation, income and presence of children making it easy to accurately identify your targeted audience. These key attributes are sourced from public sources such as state registrations and mortgage and security deeds. • Wealth – Focus your marketing dollars on consumers with the most spending power utilizing attributes such as net worth and wealth |
| Vendor | Mobilewalla |
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| Company Summary | Mobilewalla provides device-ID based segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries. |
| Data Collection | Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments. |
| Key Verticals | Arts, Automotive, B2B, Behavioral, Entertainment, General Demography, Interests and Activities, International, Life Stages, Political, Retail, Sports, Telco, Travel |
| Vendor | GfK MRI |
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| Company Summary | GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices. |
| Data Collection | For over 30 years, GfK MRI has delivered the most trusted consumer database for audience reporting, universe estimation, and media planning and buying. With high-quality single-source panel, GfK MRI provides the basis for the unprecedented reporting on: • 160 Demographics • 1,000+ Psychographic Statements & Segmentations • 1,350 Media Programs & Brands • Product Use and Ownership of over 6,500 products in nearly 600 categories and 200 retailers |
| Key Verticals | Automotive, Technology, Finance, Consumer Packaged Goods, Food, Fashion/Style, Health, Media, Travel and Political. |
| Vendor | Narratiive |
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| Company Summary |
Narratiive is the leading and most trusted audience measurement platform & data provider in MENA and South Africa. Through our opt-in data cooperative, Narratiive partners with over 250 websites to form the region’s largest audience data pool. Our programmatic audience segments offer better targeting capability to power your campaigns. |
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When the tag is triggered, two cookies are created within the visitor’s browser: First party: Set to the domain of the website they are currently on Accuracy This dedication to accuracy, combined with Narratiive's rich demographic data, contributes to us being a preferred source of data for media agencies across the Middle East and Africa. Cookie Blocking Multiple Page Tags Machine Based Traffic All robotic traffic is identified and excluded from processing. Survey Collection |
| Key Verticals | Auto, Finance, CPG, Demographic, Lifestyle, Personna, Travel, Nationalities, Technology |
| Additional Offerings | Supports custom directories |
| Vendor | Navegg |
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| Company Summary | Founded in 2008, Navegg is based in Brazil and Miami, Florida, and is the largest 3P vendor in Latin America and the Caribbean (LACA). Navegg helps support DMP’s global client expansion. They are Latin America's leader in the data intelligence and online audience data market. Currently, eight out of ten leading publishers in Latin America, as well as large agencies and advertisers, ecommerce sellers, and blogs, use Navegg's content personalization and campaign targeting solutions. Navegg analyzes navigation habits, interests, and web audience behavior on desktop and mobile devices. Navegg has a database of thousands of anonymous cookies navigation and proprietary technology that classifies these anonymous cookies based on browsing behavior. |
| Data Collection | Navegg collects navigation data on every website that has its technology implemented - a javascript tag. The anonymous data is analyzed and compared to other online users' online behavior. These people are clustered according to mathematical and statistics' methods which are based on market studies and research about consumer behavior and trends. |
| Key Verticals | Auto, Retail, Real Estate, Fashion, Education, Travel, CPG |
| Additional Offerings | Supports custom directories |
| Vendor | NetWise Data |
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| Company Summary | NetWise Data is the leading provider of unbranded B2B data. We track over 40 million professionals and 8 million companies and offer 275 B2B Firmographic, Manufacturing and Installed Technology Segments. In addition, we have 40 "IRS Wealth 360" Consumer Tax Segments based on actual consumer tax returns sourced from the IRS. |
| Data Collection | NetWise Data maintains 50MM+ B2B Contact Records and 20MM+ Company Records. In addition to full Business Card information we have 275+ demographic and firmographic segments that are unique to our file. Our final datasets are produced using billions of records from numerous data sources including: primary source person & company data, industry partner files, online and offline directory aggregation, and data validation using third party services, web scraping, & social media. Because of the many-source-validation we perform, our final database is one of the most complete and most accurate in the industry. |
| Key Verticals | B2B, Consumer Wealth |
| Additional Offerings | Supports custom directories |
| Vendor | Neustar AdAdvisor |
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| Company Summary | Neustar AdAdvisor is a suite of data-driven audience targeting solutions that start with verified, scalable offline data to provide portable, cross-platform online display targeting. Powered by an exclusive predictive analytics platform, combined with proprietary data assets and a direct data delivery network, AdAdvisor enables seamless, targeted matching of display ads with the highest quality online audiences in the industry. Using AdAdvisor, online marketers can target prospects most predisposed to a brand, product or service. |
| Data Collection | AdAdvisor audiences are built with AdAdvisor segments which are comprised of households that are grouped because of their lifestyle/life stage/demographics which makes them one of around 700,000 households (on average) within that segment. To build the AdAdvisor audiences, we run an annual proprietary, nationally representative survey of 25,000+ respondents, comprised of both English and Spanish speakers. We index their answers against each AdAdvisor segment in order to build a propensity score for how likely those households are to demonstrate the given behavior. A household is then placed within a given audience based on the behaviors of that segment, not the demographics of the individual or of that segment. |
| Key Verticals | Shopping, Auto, CPG, Financial, Travel, Demographic, Grocery, Electronics, Home & Leisure |
| Additional Offerings | Supports custom directories |
| Vendor | NinthDecimal |
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| Company Summary | NinthDecimal is the marketing platform powered by location data. Fortune 500 companies, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this intelligence through audience targeting, measurement, and data licensing solutions. By filling the massive gap in understanding how consumers spend their time in the physical world, marketers gain a comprehensive new model of the customer journey for impactful engagement. NinthDecimal has been recognized by Inc. Magazine, Gartner group, and Frost & Sullivan as one of the fastest growing and most innovative companies. |
| Data Collection |
By coupling precise location data signals with physical world boundaries via our Location Graph, we can determine when users are IN a location as opposed to NEAR a location and assign them to data segments based on location history. -NinthDecimal Location Graph accounts for nearly every US venue, with 120MM of the 140MM parcel boundaries mapped, including: residential, streets, parks, highways, etc., and cross-references 5 different databases (Google, Localeze, etc) via real-time API feed to ensure optimal data accuracy. -Location data AT SCALE: We partner with 75K+ mobile apps across the entire ecosystem, ingesting trillions of data points on 150MM unique users every month. 80% of our data is collected via ad calls, providing the scale required for accurate and representative targeting & measurement. Other data types (20%) from apps that don’t rely on ad calls (ie persistent data) are accumulated as well. |
| Key Verticals | Auto, B2B, CPG, Demo, Entertainment, Financial, Healthcare, Lifestyle, Political, Retail, Travel, Custom |
| Additional Offerings | Supports custom directories |
| Vendor | Oracle AddThis |
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| Company Summary |
The best in global online interest and intent-based behavioral data. DATA TYPES: Behavioral, Interest, Intent, In-Market, Social, Mobile Use Our Data To:
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| Data Collection | AddThis aggregates the global online actions taken by unique visitors on every page across our 15MM site-strong publisher network. Our proprietary blend of observed (e.g., arriving on site from search, content on page, reading an article, scrolling, watching a video) and declared (e.g., click, like, share, follow, print) data yields a holistic picture of the true web habits, interests and preferences users reveal when browsing online. We deliver unmatched audience insight and unparalleled audience segment quality at global scale. |
| Key Verticals | Auto, CPG, Retail, Dining, Financial Services, Consumer Technology, Media & Entertainment, Travel, Telecommunications, B2B |
| Additional Offerings | Supports custom directories |
| Vendor | Oracle Bluekai |
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| Company Summary |
Multi-brand audiences built from top sources in the industry. DATA TYPES: Behavioral, Demographic, Interest, Lifestyle, In-Market, Mobile Use Our Data To:
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| Data Collection | Oracle Curated audiences are aggregated from top data providers in seven key vertical markets. This data is organized and qualified by a team of Classification Taxonomists, to ensure that all users tagged in an audience have indeed taken actions online to declare themselves as such. |
| Key Verticals | Auto, CPG, Retail, Dining, Financial Services, Consumer Technology, Media & Entertainment, Travel, Telecommunications, B2B |
| Additional Offerings | Supports custom directories |
| Vendor | Oracle Datalogix |
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| Company Summary |
The best in offline purchase-based data. DATA TYPES: Buyer Behavior, Category Purchase, Demographic, Lifestyle, Offline Purchase, Purchase Intent Use Our Data To:
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| Data Collection |
Oracle Datalogix audiences are sourced from offline verified data, including deep product offerings across Automotive, CPG and Retail verticals. Oracle Datalogix audiences are built from:
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| Key Verticals | Auto, CPG, Retail, Dining, Financial Services, Consumer Technology, Media & Entertainment, Travel, Telecommunications, B2B |
| Additional Offerings | Supports custom directories |
| Vendor | OwnerIQ |
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| Company Summary | Fundamentally, ownerIQ is about connecting marketers with transparent, directly sourced, deterministic, shopping and purchasing data that we collect from our roster of 600+ retailers and product brands. ownerIQ is driven by the belief that shopping data will soon be the dominant form of data in the marketplace. |
| Data Collection |
We collect partner data from two main pixels: Analytics pixel: placed on each page of a partner’s website and collects observed browsing behaviors. DCT: Our digital checkout tag collects shopping cart checkout data (non-PII). |
| Key Verticals | Retail, Fashion, Auto, CPG, Consumer, Electronics, Durables |
| Vendor | PeerLogix |
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| Company Summary | PeerLogix is the established standard for tracking Over-the-Top (OTT) engagement data of television programming, movies, and listeners of music around the world. Our platform determines consumer trends and preferences based upon media consumption - advertisers and marketers can advertise, target and measure an audience of 170 million OTT households across hundreds of curated media segments to engage people whom we’re declaring are at the forefront of the cord-cutting revolution. |
| Data Collection | Monitor OTT networks for consumption of digital audio and video entertainment content supplemented with 3rd party databases for demographics and IMDB to derive genre, network, studio and actor/actresses for standard taxonomy and custom segments. |
| Key Verticals | Audience extension and acquisition of linear tv audiences as they migrate to OTT. Target, measure and re-target OTT viewing households. Other primary verticals: Media and Entertainment; such as: Movies, Television and Music (including genres, networks, studios and individual artist, shows and films). Secondary verticals: Purchase Intent; such as: DVDs & Videos, Video Games and Music. |
| Vendor | Placed, Inc. |
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| Company Summary |
Placed Inc. is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior. Placed Audiences uses location / visitation patterns as the core understanding of consumers. Combining location with consumer demographics, mobile devices and apps usage makes for the most accurate and scaled audience targeting capability available. |
| Data Collection | Placed measures location data from 150+MM devices across 1st and 3rd party data sources. With as much as 1,000 location signals per user per day sourced from 1st party SDKs, 3rd party SDKs and mobile ad exchanges, Placed has the most comprehensive view of consumer offline behavior. Placed combines this location data along with 1st party registration and device data to create rich visitation-based audience segments. Example segments include QSR visitors, Regular Theater Visitors, etc. |
| Key Verticals | Retail, QSR, Casual Dining, Grocery Stores, Auto Dealerships, Movie Theaters, Convenience Stores, Wireless Carriers, & Financial Services. |
| Vendor | PlaceIQ |
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| Company Summary | For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at a massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands |
| Data Collection | With nearly a trillion data points from over 40 data sources, including 500,000-plus verified consumer locations, PlaceIQ is committed to helping brands reach audiences at the most relevant touch points. With verified locations across verticals including retail, travel, entertainment, finance, and dining, our platform anonymously collects location-based data to better understand consumer behaviors. Direct location data is the highest quality location information, and the only kind that PlaceIQ uses. This data is obtained with a user's permission through the smartphone operating system's location services API. |
| Key Verticals | Auto Dealerships, Dining, Entertainment, Financial Services, Retail, Travel. |
| Additional Offerings |
Supports custom directories |
| Vendor | Precise Target |
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| Company Summary | Retail taste campaigns convert an average of 50% higher than brand-based campaigns. PreciseTarget knows the retail tastes of 200+ million consumers, in every product category. Our training set is built on 5+ billion retailer-provided transactions and SKU-level feeds from hundred's of major national retailers. Start improving conversion today with one of our taste-based, retail data sets. Contact@PreciseTarget.com for additional information. |
| Data Collection | Our training set is built from 5+ billion retailer-provided transactions and 50+ million SKUs ingested daily. We have no dependencies on cookies or clickstream data. |
| Key Verticals | PreciseTarget is the only provider of retail taste data. Consumers buy based on taste, and we know the retail tastes of 200+ million consumers, in every product category. |
| Vendor | Profound Networks |
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| Company Summary | Profound Networks engages in Internet scale monitoring and analysis of publicly available corporate networks and creates actionable data assets for competitive advantage in the telecom and IT verticals. |
| Data Collection | Profound Networks developed a platform to compile and analyze an excess of 3 billion routable IP addresses and their corresponding DNS and networks attributes on a quarterly basis. In addition to comprehensive IP mapping, analysis of 200 million Domains is also conducted each quarter. |
| Key Verticals | Auto, B2B, Financial, Geo, Social/Lifestyle, Telecommunications |
| Vendor |
PushSpring |
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| Company Summary |
The PushSpring Audience Console offers mobile app audiences at scale. Create, view and export custom segments in minutes to tailor your mobile targeting strategy with deterministic device-level data. Create Custom Segments: Build custom segments to meet the specific needs of your campaign, with attributes such as: Device Type, Personas, Platform, Gender, App Ownership, and more. Reach out to PushSpring and start creating Custom Segments today: hello@pushspring.com. Access the PushSpring Audience Console now: https://console.pushspring.com/login. Or learn more about PushSpring here: http://www.pushspring.com/. |
| Data Collection |
PushSpring collects data from app developers, publisher partners, and strategic partners using the PushSpring SDK, partner-bundled SDKs, APIs, and direct, server-to-server file-based data transfers. App and device data is associated to device advertising identifiers (IDFA and Android Ad ID) and classified into targeting segments based on PushSpring's proprietary classification logic and methodologies. |
| Key Verticals |
Entertainment, Finance, Retail, Travel, CPG, Restaurants, Demographic |
| Vendor | Qualia |
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| Company Summary | Our segments are created based on a variety of intent-focused user generated signals (price alerts, coupon downloads, purchase history, shopping/ wish list additions, location data, etc.) coming directly from our website, app and SDK partners. Our data is different than that of a lot of other providers because these are all declarative signals expressed by consumers, which our IQ algorithm evaluates based on strength, recency and frequency. We take into account multiple actions performed across all devices as opposed to simply classifying a consumer as in-market based on one action. 70% of our data is unique to Qualia. |
| Data Collection | Qualia collects data from a little over 15 data partners, which allows us to assemble a unique data set. We’re working with partners that specialize in loyalty programs, wish lists, social media, product comparisons, location based data and more. Before a user is bucketed into an audience, we look for these users to perform consumptive, declarative and actionable data points, to ensure these users are the most qualified. Lastly, once a user is placed in an audience, we’ll score the users based the user’s recency, which will allow you to target the most qualified user today – and allow you to target a lesser qualified user tomorrow. |
| Key Verticals |
Auto, B2B, Financial, Retail, Social/Lifestyle, Travel |
| Vendor | Quotient Audiences |
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| Company Summary | Built on our exclusive database of over 100M CPG verified buyers, Quotient Audiences offers scale and depth of consumer purchase history and intent, giving brands the ability to precisely target shopper audiences across all CPG categories at scale. Transaction data from retailers representing $150B in total sales. |
| Data Collection | Data is collected via point of sale and loyalty card purchases representing over 20,000 retail outlets. That is combined with our user intent signals via our propriety digital couponing and promotion network which are used across all retail outlets. |
| Key Verticals |
CPG |
| Vendor |
Rakuten Insights |
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| Company Summary |
Rakuten Insight has approximately 2.2 million qualified market research respondents* in Japan, which are recruited through the users of Rakuten Group services. The quality of our respondents are guaranteed and backed by our advanced technologies and quality control systems. |
| Data Collection |
Rakuten Insight, Inc., a wholly owned subsidiary of Rakuten, Inc.*, is a market research firm founded in Japan. Utilizing state-of-the-art technology and leveraging synergy within the Rakuten Group, Rakuten Insight offers professional marketing research services for its clients |
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| Vendor |
Retargetly |
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| Company Summary |
Retargetly is the leading independent DMP and Data Exchange that focuses on hispanics audiences. We power publishers, marketers and advertising agencies from U.S., EMEA and Latam with proprietary segmentation technology and audiences that deliver results. Through our Smart DMP solution – the first freemium data management platform for publishers – and exclusive partnerships with top selected data providers, we are able to collect data across multiple online and offline properties and offer the best hispanics and latino audience segments for both branding and direct-response campaigns. |
| Data Collection |
We collect data from our publishers and partners network through: • Javascript tags/SDKs • Server to server integration Our methodology consists on matching specific on site/app events, actions, search keywords and other data to specific segments from our taxonomy. This process is constantly reviewed and tested by our team of data scientists to ensure accuracy and reach of all of our segments. |
| Key Verticals |
Retargetly’s taxonomy is organized into the following main categories: • Demographic segments: users that belong to a specific demographic group (e.g., “Male”, “25-34 years”, “AB socio-economic group”) • Interest segments: users that browse specific content or declare interest in them (e.g., “Interest in Motherhood”, “Interest in Sports and Outdoors”, “Interest in Nightlife”) • Intent segments: users that browse specific products on ecommerce sites, classified sites or have specific search keyword data (e.g., “Purchase intention in Smartphones”, “Purchase intention in Cars”, “Purchase intention in airplane tickets for traveling to U.S.”) • Language segments: users that browse content repeatedly in a specific language (e.g., “Spanish”, “English”, “French”) |
| Vendor | SambaTV |
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| Company Summary | Samba TV has the most representative TV data set available. Viewership data is generated by our proprietary ContentID technology. Using visual content recognition, we recognize virtually any content that appears on screen including linear TV, OTT aps and shows, commercials, movies, and even video games. TV viewership data is refreshed nightly. |
| Data Collection | Viewership data is generated by our proprietary ContentID technology built into over 11 million smart TVs manufactured by major brands such as Sony, Sharp, Toshiba, Philips and several others. Samba TV has the most representative TV data set available drawn from smart TVs, set top box data and TV apps. We own our data so we can ensure and enforce that consumers opt-in. |
| Key Verticals | Entertainment; verticals with large TV budgets such as CPG, Auto and Tech/Telco |
| Vendor | 100% Deterministic - ScanBuy |
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| Company Summary |
CPG, Shopping,Transaction & Intent Data with 220MM UU's. Scanbuy is 100% Deterministic Data that is ingested directly from Scanlife, Scanbuy's O&O Scanner Code App with registration data combined with users engaging in Product Scans - Couponing and Comparison Shopping. Non-modeled and non-inferred data sets are refreshed daily and differentiate Scanbuy's data apart from 95%+ of the rest of data supplier's segments. Engagement metrics commonly seen are 7-15%+ Consumers use Scanbuy’s (Scanlife) software to comparison shop and data is pulled through the following engagements: |
| Data Collection | Registration Based & Deterministic directly ingested through the Scanlife Consumer App. Refreshed Daily. |
| Key Verticals |
Primary: CPG, Custom, Demo,Retail Secondary: Custom, In-Market Shopper, Product Loyalty Entertainment, Lifestyle, Telco, Travel |
| Vendor | Semasio |
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| Company Summary |
The semantic, non-categorizing and unfiltered approach to user profiling provides a maximum degree of detailed information for greatest flexibility in generating any target with high accuracy and reach. A Semasio user profile is a large, weighted keyword cloud of the most important terms and phrases in the internet pages consumed by each user. The entire analytical process is user-centered and functions by means of machine-learning-based natural language processing. No pre-categorization or hypotheses necessary |
| Data Collection | The content of every webpage visited is analyzed. The most important terms and phrases of each internet page is collected and transferred to the user profile. The behavior shown across hundreds of consumed internet pages provides comprehensive, detailed and current information for the generation of targets. |
| Key Verticals |
Interest Targets: Target groups divided according to intensive, topic-centered surfing behavior • Socio- Demographic Targets: Maximum quality reach for all socio-demographic features • Purchase Intents: Target groups divided 1:1 according to purchase intent shown |
| Additional Offerings |
Supports custom directories |
| Vendor | Serasa Experian |
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| Company Summary |
Present in the Brazilian market for 50 years, Serasa Experian is responsible for the largest database in Latin America and offers the most accurate and effective reports on the market. They support companies and consumers in their credit decisions and offer solutions for risk management, marketing and digital certification. Since 2007, we are part of the Experian group, the world's leading information service provider. Through our technological and innovative solutions, we have expanded opportunities for people and companies and we work to create a better tomorrow. |
| Data Collection | Experian’s marketing database, Consumer View, has been developed for marketing purposes utilizing marketing data. Marketing data means actual or inferred information consistent with a person’s commercial or charitable inquiry or transaction, or market research/market survey information. Such information can be derived from either a direct contact or marketing partnership when linked to a person’s name, postal or email address, telephone number, or any other personally identifiable. |
| Key Verticals |
Demographic data / Business to Business / Affinity Models for Auto, Finance and Telecom industry and Mosaic |
| Vendor | ShareThis |
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| Company Summary | ShareThis is the largest source of online, real time interest and intent data. ShareThis' network of third party proprietary data captures consumers' behavior including social shares, clickbacks, search events, and page views across devices. ShareThis' social optimization tool is located on 3M sites globally, collecting 1.8B targetable cookies and 18B events per month. ShareThis helps brands better engage with their audiences through segmentation, targeting, and personalization. ShareThis’ standard, seasonal, and custom audience segments can best help partners target interested consumers at scale, and during peak times of social and online activity. ShareThis use cases include brand awareness, consumer engagement, demand generation, look-alike modeling, prospecting, and seasonal sales. |
| Data Collection | The ShareThis sharing widget is javascript code placed directly by publishers, who accept the ShareThis T&C's, on their page. ShareThis collects and owns all data including IP, timestamp, user agent, URL, referring domain, device type, keywords, among others. Pages are classified based on IAB L1, L2 and Google L3 categories. |
| Key Verticals | Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Fiannce, Food & Drink, Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News, Online Communities, People & Society, Pets & Animals, real Eestate, Reference, Science, Seasonal, Shopping, Sports, Travel |
| Vendor |
SirData |
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| Company Summary |
Sirdata is an online data provider that offers a fully automated, third-party data collecting and profiling platform. The company specializes in collection, targeting and selling of profile data on the Internet. Using advanced algorithm technology; Sirdata collects anonymous data that identifies the intentions, interests and behaviors of Web users. This targeted data is then made available to their partners (ad networks, advertisers, re-targeters, search re-targeters and customers) to help optimize their displays. |
| Data Collection |
Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online. |
| Key Verticals |
Shopping, Fashion, Sports, B2B, Travel & Transportation, Education, Home & Garden, Entertainment, High Tech, Finance |
| Vendor |
Skydeo - Mobile AppAudiences |
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| Company Summary |
Skydeo provides mobile AppAudiences for data driven marketers to reach their target audience. We help mobile application developers increase revenue through advanced device analytics, application segmentation and targeted user acquisition. |
| Data Collection |
Privacy compliant SDK installed into high quality partner Apps from all major vertical categories |
| Key Verticals |
Social Apps, Music Streaming, Travel, Photography, News, Strategy Games, Education, Weather, Finance, Business, Sports, Shopping, Ride Sharing Transportation |
| Vendor |
Skyhook |
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| Company Summary |
Skyhook’s Geospatial Insights location data offers a robust location data set that includes more than 20 million verified venues, signal confirmed device visits and dynamic behavioral and demographic segments. At Skyhook, we are experts and pioneers in location. With a hybrid location system built on a massive database, our history in designing and deploying location systems is steeped in more than 20 years of knowledge gained from real-world experience. With Skyhook, you're receiving more than just data, you're gaining a valuable partner |
| Data Collection |
Skyhook’s Geospatial Insights location data is primarily sourced from our SDK which is installed in hundreds of mobile applications with millions of users. Skyhook also receives data from various partners, along with high quality third party data. All of the data is curated and validated by our expert geospatial team and validation algorithms to ensure accuracy and freshness. |
| Key Verticals |
Skyhook's data spans multiple verticals. Key verticals include CPG, Lifestyle, QSR, Retail and Travel |
| Vendor |
Specialists Marketing Services |
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| Company Summary |
Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition services to leading brands, agencies, and Fortune 500 companies. As a leading provider of direct marketing lists, including our CustomerConnect360 (CC360) and Business Intelligence Solutions files, we leverage data-driven strategies to target the right audience across multiple channels including direct mail, email, digital and social media. |
| Data Collection |
All records start with name and physical address, attributes are multi-sourced verified before they are categorized into any given segment and we only retain records on file that have activity in the last 24 months. Source types include: Survey, Transactional, Response, New Mover, Public Record, and Warranties. Cookies and mobile device ids are refreshed every 1-2 days via Live Ramp. |
| Key Verticals |
Demos, Auto, Retail, Lifestyle, Home Services, Travel, Insurance, Financial, Non-Profit, Publishing. |
| Vendor |
StatSocial |
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| Company Summary | Personality driven marketing at scale is now a reality. By analyzing billions of social media interactions and blog posts on individuals, StatSocial and IBM Watson allow brands and marketers the ability to target messages based on personality types. Now marketers can speak to people across 52 different different personality segments; for example, people who are adventurous, open to change or achievement striving |
| Data Collection |
IBM Watson Personality Insights uses linguistic analysis to infer personality traits, intrinsic needs and values of individuals. |
| Key Verticals | Behaviorial, Demographic, Social/Lifestyle |
| Vendor |
Stirista |
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| Company Summary | Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360 degree view of an individual, getting you in front of the right people through our targeted data products. Our growth and success in six short years has made us a trusted industry leader recognized for its expertise in helping companies acquire new clients. |
| Data Collection |
Our data comes from a mixture of online and offline sources. We build and maintain our data sets offline, but have made them available online as well through our partnership with LiveRamp. Our B2B data comes from: • Business data collected directly from companies through surveys and phone calls • Alliances with marketing agencies and research companies • Magazine subscriptions • SEC filings • & Public information Our B2C data is aggregated from suppliers (Surveys, Sweepstakes, Online Purchases) and consists only of data that we can verify a postal address and IP address to be real. We place a great emphasis on keeping this data clean and verified. Our Political data come from state voter registration and we compile this data by aggregating it from states and counties; certain states do not require citizens to name a party in their registration and in those instances we model this data based on voting record. Our Automotive data is comprised of 155 million auto records with specifics like age of a vehicle, vehicle make, vehicle model, or type of vehicle owner (e.g. luxury, SUV, pickup, etc.) Our Trigger data of New Movers is sourced from real estate sales contracts, real estate deed and tax records, utility and phone connections, proprietary change of address data. Our New Business data is sourced from government registrations (federal, state, and local), phone and utility records, tax records and other professional licenses and service registrations. |
| Key Verticals | Auto, B2B, Political, B2C, Life-Event "Triggers", Social Data |
| Vendor | Tail Target |
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| Company Summary | Tail is a leading data provider of Latin America. Tail analyses browser behavior data of more than 500MM profiles, and classifies it using machine learning algorithms that can be used to improve campaign performance or to help clients to understand better their current customers. |
| Data Collection | Tail collects anonymous data on online behavior from more than 100 thousand web and mobile sites, analyzing billions of entries every day. This data is analyzed and classified on 200+ different segments using Tail Target proprietary Machine Learning Algorithms. |
| Key Verticals | Demographics, Interest Lifestyle, Subinterest |
| Vendor | TargetSmart |
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| Company Summary | TargetSmart is the leading provider of political data and targeting to Democratic and Progressive organizations. Our "VoterBase Digital Segments" take our industry-best voter file and enhance it with highly predictive modeling on variables such as partisanship, voter turnout and issues. |
| Data Collection | TargetSmart's data is acquired directly from the pertinent election authority in each state. Our voter file recieves more updates than any other file on the market - an average of more than five updates per state per year. It also goes through extensive data hygiene processes on a monthly basis. |
| Key Verticals | Advocacy, Political |
| Vendor | Tivo |
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| Company Summary | TiVo owns and licenses U.S. HH level set top box data comprised of 1.7 MM households intab. We have second by second TV viewing data from the STB sample. The data is weighted to the TV HH universe based on U.S. census data provided by ESRI. The STB data is comprised of TiVo HH as well as data from Fourth Wall Media (STB data aggregator), and other cable providers. |
| Data Collection | TiVo's data pipeline is high-performance, efficient, scalable, and capable of processing billions of records on a daily basis. The architecture is built on a Hadoop stack of technologies including Custom Map Reduce, Hive, and in-memory processing using Spark. which are used for complex transformations and processing of large datasets quickly. TiVo's pipeline infrastructure resides in Amazon's secure cloud, AWS (Amazon Web Services). Collection of TiVo STB data is proprietary, and collection of data from other STB providers gets downloaded to an FTP site. |
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| Vendor | TruSignal |
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| Company Summary | TruSignal builds identity-based audiences using offline data and predictive scoring to more accurately and efficiently determine who to target at scale. Our custom-built Lookalike and Expansion Audiences score 220 million U.S. adults based on who looks like your ideal customer. Our pre-built audiences (declared and predictive) include: Existing Auto Owners and Near Market Buyers targetable by make, model, body style and year. Business audiences targeting 90 million business contacts across SMB and large companies. Political audiences targeting registered voters, likely donors and more. Financial Services audiences targetable by estimated income, financial health and more. |
| Data Collection | Our auto data of 187 million owners, is sourced from third-party service records. Our business data is sourced from 200 public and proprietary sources. Our political data covers 160 million voter records. Our financial data includes 300 data variables from several major credit bureaus. |
| Key Verticals | Auto, Poltical, B2B, Financial Services and Lifestyle |
| Vendor | TwentyCi Data Ltd |
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| Company Summary | TwentyCi Data Ltd is a lifestage trigger data agency. We use offline factual data to qualify individuals moving through property sale and purchase in the UK. |
| Data Collection | Twenty Ci Data Ltd combines multiple offline factual information, to include valuations, estate agency listings, property and land surveys, to understand individuals in the property cycle as well as their stage in the process. |
| Key Verticals | Auto, CPG, Electrical, Entertainment, Financial, Healthcare, Lifestyle, Retail, Telco, Travel |
| Vendor | Twine |
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| Company Summary | Twine is the leader in deterministic mobile data, aggregating mobile events across hundreds of apps. Leverage our data to drive campaign performance using our syndicated audiences through LiveRamp, or contact us directly for custom audiences and custom firehose data feeds at hello@twinedata.com! |
| Data Collection | 100% deterministic data, coming directly to the Twine platform from our SDK/S2S connections to hundreds of apps. These include demographics from registration events in Social/Dating apps, mobile app install/usage data on 20MM MAU, shopping events including coupon clipping/shopping list making, as well Identity Linkage & Location data. |
| Key Verticals | Travel, Retail, Auto, CPG, Entertainment |
| Vendor | Vertical Mass |
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| Company Summary |
Over 400+ partners leverage the Vertical Mass platform to aggregate data on their audiences across email, social and digital media, understand those audiences in much greater depth, and leverage that data for more precise marketing and monetization to grow revenue. Marketers and brands, like P&G, Google, and dozens more, benefit from getting a deeper understanding of and providing relevant messaging to highly targeted passion-point audiences. Our partners benefit from unlocking the value from their fan data in a safe and secure way. Our partners include the top sports teams, movie studios, record labels, concert promoters, and media companies, as well as 300+ of the world’s most iconic music artists, athletes, and actors. |
| Data Collection |
Behavioral data from Website, Mobile app, Email, E-Commerce, Video streamers, Audio streamers, Ticketing, Location, etc. Events include: Page Views, Page Clicks, URL Clicks, Add to Cart, Remove from Cart, Ecom purchase, Buy Ticket, Buy VIP Experience, Buy Season Tickets, Stream Video, Stream Audio, Download App, Share Social Post, Location (event+POI+venue), and more. Data types include: Cookies, Mobile Device IDs, Emails, Social Handles, Offline Purchases , Feeds, and more. |
| Key Verticals | Data collection focus: Entertainment (Music, Film, TV, and Sports) Brands who leverage Vertical Mass span across all verticals; e.g. Auto, Beauty, CPG, Lifestyle, Retail, Telco, and more. |
| Vendor | Visa Audiences powered by Oracle |
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| Company Summary | The world’s largest retail electronic payments network is now at your fingertips. Visa Audiences powered by DLX provide audiences based on $1.4 trillion of annual U.S. credit card spend. They are uniquely built from Visa-purchase data combined with Oracle Data Cloud known demographic, financial, purchase and other data on more than 110 million U.S. households. |
| Data Collection | Aggregated spending insights such as high or frequent spend are culled from U.S. Visa credit-card transactions. These insights are then combined with Oracle Data Cloud demographic, purchase and other data to create Visa Audiences powered by DLX. Visa aggregates and de-identifies all transactional data output for Visa Audiences to protect cardholder and merchant privacy. Visa Audiences powered by DLX are fueled by: • $1.4 T of annual Visa credit-card spend & 16B captured transactions • Demographic, purchase & other Oracle Data Cloud attributes on 110MM+ HHs |
| Key Verticals | Visa Audiences categories Include: Automotive, Entertainment, Grocery, Restaurant, Retail, Seasonal, Spend Profile, Technology, Telecom, Travel |
| Vendor | V12 |
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| Company Summary | V12 Group maps offline demographic, lifestyle, and purchase data into privacy compliant online audience segments, applying the same skilled data blending, triple validation and focus on individuallevel data for superior results. Our clients are able to leverage 12 distinct audience categories and 1,500+ data segments across 240 million devices to reach the most relevant, responsive online audiences. |
| Data Collection | V12 Group data is built from more than 40 compiled and proprietary data sources. Our data file is built from the ground up every quarter and refreshed every 30 days. Source guide is attached. |
| Key Verticals | Demography, Auto, Finance, PYCO personality data, B2B data and CPG |
| Vendor | WeatherAlpha |
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| Company Summary |
WeatherAlpha has been the premier provider of customized weather targeting solutions across the digital ecosystem since 2010. Our data platform is a one-stop-shop for a wide range of past, current and forecast weather conditions; as well as pollen counts, air quality, UV index, and cold/flu outbreaks. We have deep experience within many industries, and our team of experts can create customized data sets based your goals and messaging. Our segments are developed with a keen understanding of how weather impacts populations within in various areas differently. For instance, 50 degrees is perceived differently in Miami versus Minneapolis. Applying these regional sensitivities has powered successful campaigns within the CPG, Pharma, Home Improvement, QSR, Automotive, Travel, Apparel, Outdoor, and FMCG verticals. The weather impacts us all and is a critical factor in business and marketing performance. WeatherAlpha's unique data platform enables timely connections with customers, efficient targeting capabilities, and a higher return on ad spend. |
| Data Collection |
WeatherAlpha aggregates data sets from a wide variety of private and publicly available sources. We then filter these raw data sets in a way that makes weather data simple and relevant for advertisers to use. By intelligently incorporating historical data and regional sensitivities into a weather strategy, targeting and messaging can reflect how weather impacts users within each region. This makes more meaningful connections with potential customers. |
| Key Verticals | CPG, FMCG, Pharma, Apparel, Automotive, Home Improvement, Entertainment, Travel, Outdoor |
| Vendor | Webbula |
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| Company Summary | Webbula is the data quality experts whose industry leading suite of services, cloudHygiene, Data Enhancement, and insightData, are built to enable marketers the ability to effectively use email to reach their target audiences without fear. |
| Data Collection | Webbula aggregates data constantly from 110+ different sources. Webbula’s dataVault is deterministic, self-reported, and authoritative. When Webbula receives data, cloudHygiene is applied to mitigate fraud and threats ensuring a level of quality unprecedented in the industry. Data is validated constantly utilizing USPS/NCOA, geolocation, 10- year history, IP validation, name parsing, family history, and more. |
| Key Verticals | Demo, Auto, B2B, Political, Attributive, Financial |
| Additional Offerings |
Supports custom directories |
| Vendor | Windfall |
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| Company Summary | Windfall provides precise consumer financial data at the household level. Income, net worth, retirement income, charitable giving and real estate transactions are key areas of data focus. |
| Data Collection | Public records, private partnerships, crawling the web |
| Key Verticals | Auto, Demo, Financial, Luxury, Hospitality & Gaming, Nonprofit, Higher Ed, Retail |
| Vendor | Zipline (I-Behavior) |
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| Company Summary |
Wunderman Data Products is a global data and analytics company that connects brands with the right people. Our solutions help organizations worldwide activate their data to improve marketing performance, increase profits and deliver results. Headquartered in Louisville, Colorado, Wunderman Data Products is a WPP company (NASDAQ: WPPGY) and part of the Wunderman network. Zipline is our powerful data onboarding and distribution platform that provides marketers the ability to activate their own rich first-party data as well as second and third-party data assets. Named a strong performer by Forrester Research in 2017, Zipline enables marketers to build highly individualized audiences and helps them to leverage these audiences across channels to transform consumer connections and inspire them to take action. |
| Data Collection | Our data collection methodologies are derived from a variety of offline and online data sources including transaction data from our data cooperative, aggregated data from data compilers, intent data from tracking tags and sync data from DMPs/DSPs. We use our proprietary linking technology to associate this data to a marketing profile to accurately identify and reach the intended individual across channels and connections for each and every campaign. |
| Key Verticals | Auto, B2B, CPG, Retail, Media & Entertainment, Financial and Insurance, Healthcare, Health & Wellness, Non-Profit, Travel, Subscription Servies, Telecommunications. |
| Additional Offerings | Supports custom directories |
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