The click tracker follows this format:
With a valid click tracker, you would have:
Config123is the Salesforce Audience Studio Configuration ID for the ad server 'Site' as described in the Introduction here (required field)
Brandis an optional parameter for tracking and grouping by brand in Audience Studio
Advertiser is the Ad Server's Advertiser ID
Campaignis the Ad Server's Campaign ID, or Order ID in some ad servers (required field)
Placementis the Ad Server's Placement ID
Ad is the Ad Server's Ad ID
Creativeis the Ad Server's Creative ID
Siteis the Ad Server's Site ID
clkparameter is a required field, and must be followed by the destination URL where people should be redirected to.
If you were using DCM ad server, had an Audience Studio client ID of
XYZ123, and used the DCM macros to populate the values, the click tracker would look like:
Validating Your Implementation
For more details on validating Audience Studio Click Trackers, see our Media Tag Validation article.
If you need help with the Click Tracker, don't hesitate to contact the Salesforce Audience Studio Solutions team at firstname.lastname@example.org.