Publisher Implementation - Getting Started

The Salesforce Data Management Platform (DMP or Platform) allows you to capture, unify, analyze and activate all of your people data in one central system of engagement. Using the Salesforce DMP, you can improve your properties' effectiveness - while simultaneously building a better experience - by creating and sustaining a real-time, intelligent view of your visitors' behaviors and needs.

Publishers implement Salesforce by following these general steps:

  1. Implement the Salesforce DMP Control Tag on all of your site pages. This involves creating the Control Tag in the Salesforce Data Management Platform, then placing placing it in the <HTML> header.
  2. Implement the Salesforce DMP Mobile App SDK in your Android Mobile Apps or iOS Mobile Apps to make sure Mobile data gets sent and received by the Salesforce DMP.
  3. Implement the Interchange O&O Snippet to target advertising and content based upon segments created in the Salesforce DMP.
  4. Optional: Provide Salesforce DMP custom ad logs for Yield Analytics.

Implementing the Salesforce DMP Control Tag

The Salesforce DMP is activated by adding the Salesforce DMP Control Tag to all site pages. The Control Tag is a snippet of asynchronous JavaScript code, meaning that it won’t block anything else on a web page and it is optimized for faster page load times.  For best results, we recommend placing the Control Tag directly on the page in the <head>.  This proper deployment ensures that you benefit fully from all Salesforce DMP data collection and personalization capabilities. Salesforce DMP platform clients can use the SuperTag application as your Tag Management System.  SuperTag enables you to easily manage all tags (including 3rd party) through a single interface in the Salesforce DMP, and use your best-in-class Salesforce DMP audience segments to inform tag delivery. Data will start to log in the platform approximately 24 hours after you have deployed the tag.

If your Salesforce DMP account is set up as an administrator for your company, you can get the Control Tag by logging in to the Platform’s web interface at and visiting Tools > Settings > Manage Sites.

Your Salesforce DMP Solutions team will work with you to determine what the best Site configuration is for your organization.

See our Control Tag Implementation Guide for complete details on tagging sites with the Salesforce DMP Control Tag.

Implement the Salesforce DMP Mobile App SDK

Use our Mobile Data Activation (SDK) guides to ensure you're making the most of Salesforce DMP within your Mobile Applications, including testing and verifying your SDK integration. Both iOS and Android Mobile App SDKs are available for download.

Implement the Interchange O&O Snippet

Use Interchange O&O (Owned and Operated) snippets written for specific ad servers and ad tags to target advertising and content based on segments created in Salesforce DMP. We explain how those audience segments can be sent to various ad servers such as DFP (DoubleClick for Publishers), AdTech, OAS, OpenX and SmartAd Server.

Optional: Provide Salesforce DMP Custom Ad Logs for Yield Analytics

Our Ad Server Integration for Yield Analytics helps you analyze audience segment delivery and yield across all ad impressions. We can work with you to integrate DFP/DFA or custom ad server logs. Refer to your contract and coordinate with your Salesforce DMP Solutions team on how these log files will be accessed for your account.  

Need Help?

If you need help with implementing Salesforce DMP, don't hesitate to contact your Salesforce DMP Support team at

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