The script-based impression tracker follows this format:
If the ad server you are using has issues with hash signs (#) in URLs, you can also use this alternate format, which uses an ampersand (&) for the field delimiter:
In this case, in a valid impression tracker, you would ﬁnd that:
Config123is the Salesforce Audience Studio Conﬁguration ID for the ad server 'Site' as described in the Introduction here (required field)
Brandis an optional parameter for grouping and tracking by brand in the Audience Studio Platform
Advertiseris the Ad Server's Advertiser ID
Campaignis the Ad Server’s Campaign ID, or Order ID in some ad servers (required field)
Placementis the Ad Server's Placement ID
Adis the Ad Server's Ad ID
Creativeis the Ad Server’s Creative ID
Siteis the Ad Server’s Site ID
ksegsparameter is optional, but if included, the >
KruxSegListwould be replaced by a comma delimited list of the Audience Studio Segment IDs that the ad or campaign is targeted to.
To make the traﬃcking easier, you can use ad server macros (if your ad server supports them) to dynamically ﬁll in most of this information. Using the DCM ad server macros – and an Audience Studio Site Conﬁguration ID of
Config123 - the resulting impression tracker would look like:
Or, if the campaign or ad was targeted to the Audience Studio audience segments
n55p8h4y6, the impression tracker would look like:
Audience Studio Impression Tracker for E-mail campaigns
The Audience Studio Impression Tracker is a 1-by-1 pixel sized image that is included in the body of the email. It can be included anywhere in the body content, but it can only be used with the HTML version of the email content, simply because the text version would never make the request for the image. Because of this, people who prefer to read text emails will not be tracked.
For more details on tracking e-mails, see our E-Mail Campaign Implementation article.
Validating Your Implementation
For more details on validating Audience Studio Impression Trackers, see our Media Tag Validation article.
If you need help with the Impression Tracker, don't hesitate to contact the Salesforce Audience Studio Solutions team at firstname.lastname@example.org.