Marketer Implementation - Getting Started

The Salesforce Data Management Platform (DMP or Platform) allows you to capture, unify, analyze and activate all of your people data in one central system of engagement. Using the Salesforce DMP, you can improve your marketing effectiveness - while simultaneously building a better experience - by creating and sustaining a real-time, intelligent view of your customer's behaviors and needs.

Marketers implement Salesforce by: 

Tagging Sites with the Salesforce Control Tag

The Salesforce Data Management Platform is activated by adding the Salesforce DMP Control Tag to all campaign landing pages. The Control Tag is a snippet of asynchronous JavaScript code, meaning that it won’t block anything else on a web page and it is optimized for faster page load times.

For best results, we recommend placing the Control Tag directly on the page in the <head>.  This proper deployment ensures that you benefit fully from all Salesforce DMP data collection and personalization capabilities. Salesforce DMP platform clients can use the SuperTag application as your Tag Management System.  SuperTag enables you to easily manage all tags (including 3rd party) through a single interface in the Salesforce DMP platform, and use your best-in-class Salesforce DMP audience segments to inform tag delivery.  Data will start to log in the platform approximately 24 hours after you have deployed the tag.

If your Salesforce DMP account is set up as an administrator for your company, you can get the Control Tag by logging in to the Platform’s web interface at and visiting Tools > Settings > Manage Sites.

Your Salesforce DMP Solutions team will work with you to determine what the best Site configuration is for your organization.

See our Control Tag Implementation Guide for complete details on tagging sites with the Salesforce DMP Control Tag.

Tagging Media with Salesforce DMP Trackers for Campaigns

Organizations can integrate data from all their media-buying activities by integrating the Salesforce DMP tagging infrastructure into their campaigns. By tagging campaign media with Salesforce DMP, detailed campaign reports on impressions, views, clicks and events are generated on the Salesforce DMP.

The articles listed below describe the process for implementing the Salesforce DMP impression and click tracking tags into various campaign media.  

Need Help?

The Salesforce DMP Solutions team can provide a Tagging Workbook to help you generate tags appropriate for your media campaigns.

If you need help tagging your sites or your media, don't hesitate to contact the Salesforce DMP Solutions team at


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