Identify Android AdIDs, Apple IDFAs and Safari hashed IDs

Some exports of the Salesforce DMP will contain mobile identifiers (MAIDs) like Android's AdID or Apple's IDFA, along with KUIDs and the client's first-party user IDs. Clients that use our hashed device ID will also see these IDs for some of their users. How can you tell which is which?

Apple's iOS advertising IDs are called IDFA and follow this format, all in upper case:

Example: EA7583CD-A667-48BC-B806-42ECB2B48606

Google's Android advertising IDs are called AdIDs. They follow the same format as IDFAs, but are all lower case:

Example: cdda802e-fb9c-47ad-0794d394c912

Hashed Device ID
Salesforce DMP's hashed device IDs are 32 character string without separating characters

Example: 000247834265aae2e6a23c1af08f98b7


Have more questions? Submit a request


Please sign in to leave a comment.