Some exports of the Salesforce DMP will contain mobile identifiers (MAIDs) like Android's AdID or Apple's IDFA, along with KUIDs and the client's first-party user IDs. Clients that use our hashed device ID will also see these IDs for some of their users. How can you tell which is which?
Apple's iOS advertising IDs are called IDFA and follow this format, all in upper case:
Google's Android advertising IDs are called AdIDs. They follow the same format as IDFAs, but are all lower case:
Hashed Device ID
Salesforce DMP's hashed device IDs are character strings of different length without separating characters: