Identify Android AAIDs, Apple IDFAs, Safari & Firefox IDs

Some exports of the Salesforce Audience Studio will contain mobile identifiers (MAIDs) like Android's AAID or Apple's IDFA, along with KUIDs and the client's first-party user IDs. Clients that use our hashed device ID will also see these IDs for some of their users. How can you tell which is which?


ID Type Example Comments
IDFA
EA7583CD-A667-48BC-B806-42ECB2B48606
Apple's iOS advertising IDs are called IDFA and follow this format, all in upper case.
AAID
cdda802e-fb9c-47ad-9866-0794d394c912
Google's Android advertising IDs are called AAIDs. They follow the same format as IDFAs, but are all lower case.
Hashed Device ID
000247834265aae2e6a23c1af08f98b7
Salesforce Audience Studio hashed device IDs are 32 characters long. This is deprecated.
Safari (unmanaged)
uap_93e9a58cc03a0e7f45c2cf50ca567a99
Unmanaged Safari IDs (from event pixels, ad impressions) that are not from a first-party context have uap_ as a prefix.
Safari (AS Managed)
kppid_M6ubQ-Og
Audience Studio Managed IDs have kppid_ as a prefix.
Safari (Client managed)
kppid_k1pid_kppid_i8tlxdjs109
k1pid_kppid_i8tlxdjs109

Client managed first-party IDs in Safari have the following prefixes

  • kppid_k1pid_cookieName
  • k1pid_cookieName_

cookieName is the name of the cookie that you have provided Audience Studio to read. In the example on the left, the cookie name is also kppid.

Firefox (unmanaged)
uapff_93e9a58cc03a0e7f45c2cf50ca567a99

Unmanaged Firefox IDs (from event pixels, ad impressions) that are not from a first-party context have uapff_ as a prefix.

Firefox (AS Managed)
kppidff_abcdefgh

 Audience Studio Managed Firefox IDs have kppidff_ as a prefix.

Firefox (Client Managed)
k1pidff_cookie_value

Client managed first-party IDs in Firefox have the k1pidff_ prefix.

cookie is the name of the cookie that you have provided Audience Studio to read. 

value is the value of the cookie you have allowed us to use.

 

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