User Permissions Overview

The below details the permissions found under Manage Users in the upper right corner of the UI.

Admin

• Admin users may have full access to all modules of the UI, including the ability to create users and modify user permissions.
• Other Admins can further define another Admins permissions by adding/removing access and giving Read Only vs. Full Access to different modules.

Standard

• The user can view and/or edit items throughout the UI based on how an Admin user defines the Standard user's permissions for each module within the UI.
• If the user has Full Access to a module, they can view and edit within the module.
• If the user has Read-Only access to a module, they have view permissions, but cannot edit.
• Standard users cannot create or modify users or sites.

Segment Lookup Only

• The user has read only permissions to view segments in the Segment Dashboard. They do not have any edit permissions in the Segment Dashboard and cannot create or modify segments.
• Segment Lookup Only users do not have view or edit permissions anywhere else in the UI.

The below table further details the options within the Manage Users screen. Please note, this may differ for depending on the type of user you are (Admin, Standard or Segment Lookup Only).

Section	Module	Details
Audience	Manage Segments	User access related to segment management. Users with Full Access Reporting Only pull segment reporting, but cannot build or modify segments. Users with Full Access Reporting and Interchange can build/modify and activate segments, as well as pull reporting. Users with Ready Only Reporting can only view reports and cannot view the segment dashboard.
	Manage Events	User access related to the Events module. Users with Full Access can create and modify event pixels. Users with Read Only Access can view Event reports, but cannot create/modify them.
	Manage Funnels	User access related to the Funnels module. Users with Full Access can create and modify funnels. Users with Read Only Access can view Funnel reports, but cannot create/modify them.
	Reach Opportunities	User access related to the Reach Opportunities. Users with Full Access can create segments from Reach Opportunities insights. Users with Read Only Access can view Reach Opportunities reporting.
Marketing	Marketing Performance	User access related to the Marketing Performance module for customers using the Marketer use case. Users will also have access to create Media Tags.
	Reach & Overlap	User access related to the Reach & Overlap module for customers using the Marketer use case.
	Global Frequency	User access related to the Global Frequency module for customers using the Marketer use case.
	Global Frequency IRIS	User access related to the Global Frequency IRIS module for customers using the Marketer use case.
Interchange	Yield Analytics	User access to the Yield Analytics module.
	Partner Management	User access related to the Partner Management module. Users with Full Access can modify integration information and view reporting. Users with Read Only access can view the Partner Management screen.
SuperTag		User access related to the SuperTag module. Users with Advanced access can create, modify, enable tags. Users with Full access can create and modify tags, but cannot approve them. Users with Read Only access have view permissions.
Data Sentry	Chain Reports	If you are pulling log data into the UI, chain reports may be available to you.
Journey Insights	Reports	User access related to the Journey Insights Tool. Note: This is an add-on feature. Please reach out to your Success Manager for more information. Users with Full Access can create reports. Users with Read Only access can view reports.
Attribute Management	Upload / Export Tool (Name Mapping)	User access related to the Upload / Export Tool for Human Readable Name Mapping.
	Manage Attributes	User access related to the Manage Attributes Tool.  Users with Full Access can make updates to Attributes. Users with Read Only access can view the Attributes.
Consent	Consumer Rights Management	Access to the Consumer Rights Management screen.
Account and Settings	Manage Users	Admin users may have the ability to create and modify user profiles. If they do not, another Admin with these permissions can update other Admin permissions.
	Manage Configs	Admin users may have the ability to create sites. If they do not, another Admin with these permissions can update other Admin permissions. Marketing Performance must be selected in order to view and create Media Tags in Manage Sites.

Data Access

If you have access to multiple Audience Studio instances, you can grant a user access to these other instances under Data Access > Organizations:

Permissions can only be changed in a user's home instance. Therefore, the permission settings for a user's home instance will also be the permission settings for additional organizations associated with that user. Access to additional organizations can only be seen and edited in the user's home instance.

Important: For businesses that handle both advertising  and marketing for multiple clients in Audience Studio, such as agencies, we strongly recommend that you give separate email addresses for each client to agency users - in order to control and separate their access levels on a per client basis.

Permissions Across Different Sites

You may also provide users access to different Sites. Please keep in mind that this will only limit access to data where there is a Site dropdown in reporting and Site Hierarchy in Segment Builder. This will not limit a user’s access to attributes by site other than in Site Hierarchy.

Note: new sites are not added by default. If a new confID or site is created, each user’s Data Access > Access Level will have to be updated to include the new site.

IRIS Insights can be enabled for individual users under Data Access > IRIS Insights. IRIS Insights is an add-on feature. If you would like more information please reach out to your Client Partner.