Why isn't Site available in Media Attributes in Segment Builder?

Site data is collected in the Media Tracker to include site-level insights in select reports, such as Global Frequency and Campaign Performance reports. However, it is not available for audience targeting in Segment Builder since that data is owned by the site owner. 

 

Many DMP customers make data available for purchase via Link. If there is additional data you desire that is not available in your 1st party or 3rd party data, consider evaluating Link data (2nd party) opportunities.

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