Note: This features is limited to specific platform package types
I want to understand estimated population size without having to create a new segment or wait for segment processing to finish.
How to Estimate Population
The following attribute types are supported
- Page attributes
- User attributes
- Data providers
- Site hierarchy
As rules are added to build a segment, an option to estimate the population for each rule will be displayed in the segment rule builder. The total population option is available for multiple rules and will be displayed as a range (lower and upper bound). Simply select the ‘est.’ button to view the estimate.
- The ‘Est.’ button must be selected to perform the estimation
- If the segment contains an attribute type that is not supported, the total population option will be excluded
- The max recency supported is 30 days. If a rule is included with recency greater than 30 days, the estimate is still only based on the last 30 days