Segments: Streaming Segments

Use Case

I have a list of users to include in a specific segment from an offline source or external system. Rather than sending in batch through platform segments, I want to send in real-time to have the option to send to real-time activation partners.

I have a Data Science team performing additional analysis and I want to send those users in real-time for real-time activation with Google Adwords, Google DV360, or The Trade Desk.


Streaming Segments must be enabled for your account and you must obtain an API key.

The segment id is obtained by creating a segment shell via API and the user segment membership may be sent via segment.gif endpoint. See streaming segments implementation details for more information.

NOTE: Real-time activation is currently only supported for Google DV360 and The Trade Desk. Please see Data Activation Partners for a list of partners that have enabled real-time activation.

Streaming segments are not directly available for onsite targeting, however they may be included as a rule in another segment type (standard segments) for activation onsite.

Real-time Segments should be used for online sources where the Audience Studio Control Tag is deployed. For offline sources, user segment membership may be sent via Platform Segments in batch or via Streaming Segments in real-time.

Using Streaming Segments

Once Streaming Segments have been configured and you've sent data via the API, you may find streaming segments in the Segment Management tools by selecting the filter for segment type and selecting 'streaming'. 

Segments must be activated to be sent to partners by managing the partner activation assigned to each segment. Each segment may be edited to modify partners or segments may be bulk edited to manage activation partners.

Partners that support real-time activation will include a real-time icon next to the activation select option.

Segment populations displayed in the UI will be updated every 12 hours and may have a default 30 day lookback (ttl).

Have more questions? Submit a request


Article is closed for comments.