Segments: Streaming Segments

Use Case

I have a list of users to include in a specific segment from an offline source or external system. Rather than sending in batch through platform segments, I want to send in real-time to have the option to send to real-time activation partners.


Streaming Segments must be enabled for your account and you must obtain an API key.

The segment id is obtained by creating a segment shell via API and the user segment membership may be sent via segment.gif endpoint. See streaming segments implementation details for more information.

NOTE: Real-time activation is supported for specific partners. Please see Data Activation Partners for a list of partners that have enabled real-time activation.

Real-time Segments should be used for online sources where the DMP Control Tag is deployed. For offline sources, user segment membership may be sent via Platform Segments in batch or via Streaming Segments in real-time.


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