Frequency Report FAQ

What This Report Does:

Frequency Reports describe how many times what percentage of your audience has seen your ad. This  allows you to assess how to improve conversion. Very high frequency is typically a sign of waste, and as such, a source of cost-saving. Very low frequency can suggest the audience isn’t seeing the campaign enough to spur conversion, in which case it too is wasteful.

Benefits:

  • Identify opportunities to suppress over-delivery
  • Identify opportunities to bid higher to assure conversion-likely levels of frequency
  • Measure partner performance on target frequency

Features:

  • Describes frequency across your portfolio and at the campaign level
  • Dashboard filters allow you to view data by portfolio or campaign, in charts or tables by month, all exportable into PDF
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