Lookalike Modeling FAQ

What this Report Does:

Lookalike Modeling applies an algorithm to a base audience segment and finds new people with features and characteristics similar to those in the base audience. Similarity and reach metrics will allow you to find the most useful lookalike with the highest similarity at the reach level required.


  • Find prospects for acquisition campaigns
  • Expand reach by finding lookalikes among known users


  • Create a new segment of those additional, similar users
  • Uses 1st and 3rd party data for modelling
    • please note that CPM based data costs apply if 3rd party data is used and the lookalike segments are used for campaign delivery.
  • Use base segments from various sources (e.g. website, apps, campaigns, etc.)


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