What this Report Does:
The Segment Overlaps report shows which other segments you have created have the greatest similarity to a given segment.
- Identify both similar profile or attributes (high overlaps) as well as additional reach opportunities (low overlaps)
- Can expand a segment by adding site visitors who fall into diﬀerent segments but are similar across thousands of attributes
- Report output shows list of overlapping segments by percent overlap, the population of the base and overlapped (second) segment, the overlap population, and the union population
- Viewable as a table (shown here) or in “petri dish” view that clusters by segment category and sub-category allowing you to hover over the circles to see the same overlap information as in the table view
- Processed/recalculated weekly (on weekends)