What this Report Does:
The Segment Summary provides a view into how a given segment is composed. It shows the number of devices included and two views of people: those we know we can surely identify as tied to a device (determined from your own login information), and those we predict are tied to a device (determined by probabilistic matching from people seen elsewhere in the DMP ecosystem). A large variance between people and devices would conclude that we were not able to identify enough information to calculate people with confidence.
- Grow your population directly from this report using lookalikes, segment overlaps, and the Cross-Device Identity Management capabilities
- Inform your reach forecasting and omnichannel marketing opportunities
- The People & Devices chart breaks down the number of people and devices in each of three main categories: desktop and mobile web, mobile apps, and Safari
- The Device Population Trend chart shows the number of devices that have moved into and out of the segment during the prior 12 weeks