Standard Segment

A type of Audience Studio segment that aggregates devices that meet at least one rule requirement and delivers an exact, unduplicated, total population. Standard segments are processed daily, weekly, monthly or "on demand". This can be determined on the "update partners" page of the segment.

When building segments utilizing "on demand" processing status, customers should be aware that if they build segments containing 2nd or 3rd party data, those segments will be subject to automated refresh if the availability of the 2nd party or 3rd party changes.  Only those segments built using customer 1st party data will continue to retain true "on demand" processing status.

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