How to Use Segment Splitting

Segment Splitting is used to conduct A/B tests for those who want to have a segment split into different size buckets. 

NOTE: The Segment Splitting feature incurs an additional fee. Please reach out to your account owner for more information.

 Step-by-Step Instructions:

  • In the Segments dashboard, click the action wheel of the segment you wish to split. (Note: there is no minimum population threshold in order for Segment Splitting to be applied.)
  • Select “Split”

  • Click the “+ Add split” button

  • Edit the “Split %” field to specify the % of Devices to be included in the 1st split segment.
  • Edit the “Segment Name” field to ensure that the % value that you entered is reflected at the end of the segment name.

  • To create the 2nd split segment, click the “+Add split” button
  • Edit the “Split %” field to specify the % of Devices to be included in the 2nd split segment
  • Review the “Segment Name” to ensure that the % value that you entered is reflected at the end of the segment name.
  • Continue adding splits until your segment is broken out as needed. Remember, the total of all splits must total 100%.

  • When finished, click the “Create Splits” button.
  • Check the Segments screen of the UI after 1-2 hours to find the new split segments. All population values will be zero.
  • Check the Segments screen 24-48 hours after you created the new split segments to ensure that they processed and should have population values greater than zero.
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