Marketer Learning Journey

Salesforce DMP Academy has designed the following Learning Journeys to support individual Service Packages and business outcomes. While we recommend the sequences outlined below we have created an experience where content, workshops, and webinar discussions are accessible as needed throughout the engagement with Salesforce DMP. Learning should be relevant and applicable at all times.

 

Cycle 1: Data Collection

Cycle Exit: Operating basics in place

Sequence  Standard Premium  Enterprise
1st  5 Sources of Value (e-Learning) 5 Sources of Value (e-Learning) 5 Sources of Value (e-Learning)
2nd Remote Platform Training Remote Platform Training Remote Platform Training
3rd Media Tagging Workshop Media Tagging Workshop Media Tagging Workshop
4th   Audience Planning (e-learning) Audience Planning (e-learning)  Audience Planning (e-learning)
5th     Audience Planning Workshop Audience Planning Workshop
Rolling Basis Webinars  Webinars Webinars

 

Cycle 2: Initial Insights

Cycle Exit: Actionable results

Sequence  Standard Premium Enterprise
1st Audience Activation (e-Learning) Audience Activation (e-Learning) Audience Activation (e-Learning)
2nd Media Optimization (e-Learning) Audience Activation Workshop Audience Activation Workshop
3rd   Media Optimization (e-Learning) Media Optimization (e-Learning)
4th      Campaign Optimization Workshop
Rolling Basis Webinars Webinars Webinars

 

Cycle 3: Full Value

Cycle Exit: Poised for Acceleration

Sequence Standard Premium Enterprise
1st  Experience Personalization (e-Learning) Experience Personalization (e-Learning) Experience Personalization (e-Learning)
2nd Journey Insights (e-Learning) Journey Insights (e-Learning) Journey Insights (e-Learning)
Rolling Basis Webinars Webinars Webinars
Available as needed at an additional cost Additional Workshop  Additional Workshop  Additional Workshop 

 

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