Salesforce DMP Academy has designed the following Learning Journeys to support individual Service Packages and business outcomes. While we recommend the sequences outlined below we have created an experience where content, workshops, and webinar discussions are accessible as needed throughout the engagement with Salesforce DMP. Learning should be relevant and applicable at all times.
Cycle 1: Data Collection
Cycle Exit: Operating basics in place
| Sequence | Standard | Premium | Enterprise |
| 1st | 5 Sources of Value (e-Learning) | 5 Sources of Value (e-Learning) | 5 Sources of Value (e-Learning) |
| 2nd | Remote Platform Training | Remote Platform Training | Remote Platform Training |
| 3rd | Media Tagging Workshop | Media Tagging Workshop | Media Tagging Workshop |
| 4th | Audience Planning (e-learning) | Audience Planning (e-learning) | Audience Planning (e-learning) |
| 5th | Audience Planning Workshop | Audience Planning Workshop | |
| Rolling Basis | Webinars | Webinars | Webinars |
Cycle 2: Initial Insights
Cycle Exit: Actionable results
| Sequence | Standard | Premium | Enterprise |
| 1st | Audience Activation (e-Learning) | Audience Activation (e-Learning) | Audience Activation (e-Learning) |
| 2nd | Media Optimization (e-Learning) | Audience Activation Workshop | Audience Activation Workshop |
| 3rd | Media Optimization (e-Learning) | Media Optimization (e-Learning) | |
| 4th | Campaign Optimization Workshop | ||
| Rolling Basis | Webinars | Webinars | Webinars |
Cycle 3: Full Value
Cycle Exit: Poised for Acceleration
| Sequence | Standard | Premium | Enterprise |
| 1st | Experience Personalization (e-Learning) | Experience Personalization (e-Learning) | Experience Personalization (e-Learning) |
| 2nd | Journey Insights (e-Learning) | Journey Insights (e-Learning) | Journey Insights (e-Learning) |
| Rolling Basis | Webinars | Webinars | Webinars |
| Available as needed at an additional cost | Additional Workshop | Additional Workshop | Additional Workshop |
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