Salesforce DMP has designed the following Learning Journeys to support individual Service Packages and business outcomes. While we recommend the sequences outlined below we have created an experience where content, workshops, and recorded discussions are accessible as needed throughout the engagement with Salesforce DMP. Learning should be relevant and applicable at all times.
| Sequence |
Cycle 1: Data Collection Operating basics in place |
Cycle 2: Initial Insights Actionable Results |
Cycle 3: Full Value Poised for Accelerations |
| 1st | Salesforce DMP Basics | Audience Activation (Trailmix) | Experience Personalization (Trailmix) |
| 2nd | Remote Platform Training | Audience Activation Workshop | Experience Personalization Workshop |
| 3rd | Audience Planning (Trailmix) | Media Optimization (Trailmix) | Journey Insights (Trailmix) |
| 4th | Audience Planning Workshop | Media Optimization Workshops | Journey Insights Workshop |
| 5th | Audience Planning Workshop |
**Please visit the following page for all Trailhead or Trailmix learning content links. The chart will highlight the courses organized by the Source of Value as well as provide descriptions to each learning objective.
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