Marketer Learning Journey

Salesforce DMP has designed the following Learning Journeys to support individual Service Packages and business outcomes. While we recommend the sequences outlined below we have created an experience where content, workshops, and recorded discussions are accessible as needed throughout the engagement with Salesforce DMP. Learning should be relevant and applicable at all times.

 

 

Sequence 

Cycle 1: Data Collection

Operating basics in place

Cycle 2: Initial Insights

Actionable Results 

Cycle 3: Full Value

Poised for Accelerations

1st  Salesforce DMP Basics Audience Activation (Trailmix)  Experience Personalization (Trailmix)
2nd Remote Platform Training Audience Activation Workshop Experience Personalization Workshop
3rd Audience Planning (Trailmix) Media Optimization (Trailmix) Journey Insights (Trailmix)
4th   Audience Planning Workshop Media Optimization Workshops Journey Insights Workshop
5th     Audience Planning Workshop  

 
**Please visit the following page for all Trailhead or Trailmix learning content links. The chart will highlight the courses organized by the Source of Value as well as provide descriptions to each learning objective. 

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