Publisher Workshop Menu

Salesforce DMP Academy workshops are hands-on learning opportunities. Led by our expert trainers, in collaboration with Client Partners, these two hour sessions are designed to deliver concrete skills and knowledge to our clients driving up ROI. 

Training

Description

Duration

Suggested Audience

Data Unification

Hands-on approach to creating a blueprint of your data sources.

Identify key data attributes for ingestion into the Salesforce DMP platform.

120 minutes

Strategy

Ad Ops

Tech/Systems

Audience Monetization:

Go To Market Strategy

Develop Go To Market strategy and pricing packages based on audience personas and custom audience solutions.

120 minutes

Ad Ops

Marketing

Business Development

Audience Monetization:

Go To Market Execution

Sales team focused training to help bring new and existing audience offerings into the market.

Learn best practices on RFP responses.

120 minutes

Sales

Business Development

Audience Development

Create a data-driven plan to acquire new users and retain existing users.

Build audience personas by using insights from various reports such as Audience Profile Report, Content Engagement and Yield Analytics.

120 minutes

Ad Ops

Analytics

Strategy

Advanced Segment Building

Become a segment super builder.  Learn all of the tips and techniques of segment creation and expansion.  

Learn more about growing your audience with advanced segment types, and best practices for segment management.

120 minutes

Ad Ops

Actionable Data Insights

Build better segments you will learn how to interpret various reports such as:

Audience Profile Report

Content Engagement

Yield Analytics

120 minutes

Ad Ops

Analytics

CRO

 

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