Marketer Workshop Menu

Salesforce DMP Academy workshops are hands-on learning opportunities. Led by our expert trainers, in collaboration with Client Partners, these two hour sessions are designed to deliver concrete skills and knowledge to our clients driving up ROI. 

Workshop	Description	Duration	Suggested Audience
Media Tagging	Take a theoretically journey through Media tagging across available media types, managing discrepancies, best practices, and troubleshooting	120 minutes	Agency/Ad Ops
Audience Planning	Identify known and unknown consumers for acquisition Through reporting and analysis you will be able to understand how your audience skews towards behaviors, interests, and intents	120 minutes	Channel Marketing Analytics Agency/Ad Ops Media Planning
Audience Activation	Identify your audience across media partners and find incremental unique reach Understand match rates across media partners and campaign performance to determine optimal media partners Maintain or improve performance at lower CPMs by reallocating budgets to the highest performing segments	120 minutes	Agency/Ad Ops
Media Optimization	Learn how to leverage multiple reports in order to identify what channels are most effective for your media campaigns Uncover the value of short tail, long tail and sweet spot of campaign exposure	120 minutes	Channel Marketing Analytics
Experience Personalization	Learn how to combine your proprietary people data with 2nd & 3rd party, cross-device and offsite media campaign data, to power more relevant messaging through dynamic creative or site personalization	120 minutes	Web Analytics Brand Manager Web Dev
Advanced Segment Building	Become a segment super builder, and learn all of the tips and techniques of segment creation and expansion Learn more about growing your audience with advanced segment types, and best practices for segment management	120 minutes	Ad Ops
Data Studio for Buyers	Understand the ideal ways to purchase data that best meet your organization's needs and budget Identify how to navigate the warehouse in order to effectively purchase segments for precise campaign targeting needs Understand the data sources that can be used for audience and media planning needs	120 minutes	Ad Ops Brand Manager Channel Marketing
Audience Studio Integrations	Understand the Salesforce Landscape as it refers to the Audience Studio, additional product integrations, and use cases. Build a road map to ensure successful use case launch, analysis, and future improvements	120 minutes	Ad Ops Brand Manager Channel Marketing