Salesforce DMP Academy workshops are hands-on learning opportunities. Led by our expert trainers, in collaboration with Client Partners, these two hour sessions are designed to deliver concrete skills and knowledge to our clients driving up ROI.
|
Workshop |
Description |
Duration |
Suggested Audience |
|
Media Tagging |
Media tagging across media types, managing discrepancies, best practices, and troubleshooting |
120 minutes |
Agency/Ad Ops |
|
Audience Planning |
Identify known and unknown consumers for acquisition Through reporting and analysis you will be able to understand how your audience skews towards behaviors, interests, and intents |
120 minutes |
Channel Marketing Analytics Agency/Ad Ops Media Planning |
|
Audience Activation |
Identify your audience across media partners and find incremental unique reach Understand match rates across media partners and campaign performance to determine optimal media partners Maintain or improve performance at lower CPMs by reallocating budgets to the highest performing segments |
120 minutes |
Agency/Ad Ops |
|
Media Optimization |
Learn how to leverage multiple reports in order to identify what channels are most effective for your media campaigns Uncover the value of short tail, long tail and sweet spot of campaign exposure |
120 minutes |
Channel Marketing Analytics |
|
Experience Personalization |
Learn how to combine your proprietary people data with 2nd & 3rd party, cross-device and offsite media campaign data, to power more relevant messaging through dynamic creative or site personalization |
120 minutes |
Web Analytics Brand Manager Web Dev |
|
Advanced Segment Building |
Become a segment super builder, and learn all of the tips and techniques of segment creation and expansion Learn more about growing your audience with advanced segment types, and best practices for segment management |
120 minutes |
Ad Ops |
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