Extended CDIM Data Feed

The Salesforce Data Management Platform (DMP) assigns every browser it sees a Krux ID (or KUID), and then associates all of those KUIDs – as well as mobile device IDs or any other system identifiers - back to individual people using the algorithms Salesforce DMP has developed for its Cross-Device Identity Management framework. This relationship between a person and all of the system IDs that a person uses is the Salesforce DMP Device Graph. Entries in this graph come either from deterministic data, where an individual is definitively identified as being the owner of the child ID (i.e., a browser or device), or from the Salesforce DMP predictive identity algorithms.

Note: Extended CDIM Data Feeds incur additional charges.

The CDIM Extended Data Feed can include up to 7 files:

  1. User Audience Segment Map (daily snapshot of membership) 
  2. Media User Data (daily upload of activity) 
  3. Page Search User Data (daily upload of activity)
  4. Site User Data (daily upload of activity)  
  5. Event User Data (please note, additional charges apply)
  6. Transaction User Data (please note, additional charges apply)

Each extract is available as a Caret (^) Separated Value file (CSV) and can be shared with the client via Salesforce DMP's Amazon S3 account.  The client can then pull files from their client-specific location.

Salesforce DMP will deliver one or more files to client specific S3 bucket. Delivery location will remain constant, though number and naming of files may vary due to back end processing.

Salesforce DMP will fill in the PersonID column with a declared first party user id, or a Salesforce DMP generated predictive ID when available.

The formats of the extracts included in the Extended Data Feed are listed below. 

Extended CDIM User Audience Segment Map

The user audience segment map is available in 2 formats:

  1. De-normalized (all segments for a user are listed in one row):
    1. Krux User ID
    2. Person ID
    3. Segment List: comma-separated list of Segment IDs
  2. Normalized (each segment for a user is listed in a separate row):
    1. Krux User ID
    2. Person ID
    3. Segment ID

Sample De-normalized Audience Segment Map:

CLICK TO SCROLL and view entire sample

**Format**
KruxUserID^PersonID^SegmentID_1,SegmentID_2

**Data**
H-BzegqK^"user_id=123456"^KnfkKSYc,1b0_qwR,5XA_2BUt,5XAtRS,KgtK_2l9,KgtKkKE4,Kss_6Ciu
H-DNsgaE^"user_id=123456"^KEhUTKLA,KIzIsBb6,KfYWnVIY,KIDInF9L
H01MOZfa^-^Khs1CKxP,KgsrHKRm,KgsreNBQ,KermxnBE,Kfb8bgPE,KgsxR3Oe
H12Thbgl^"6940d33f68d2396d1d806650f8e4e0dfe438e8ad55ceeac7d704993055353202"^KvKR03uf,Kf0KqZ9L,KIDIrF9L

Sample Normalized Audience Segment Map:

CLICK TO SCROLL and view entire sample

**Format**
KruxUserID^PersonID^SegmentID

**Data**
004326160e9994bd6f3f4e30270a5dc8^"6940d33f68d2396d1d806650f8e4e0dfe438e8ad55ceeac7d704993055353202"^KzzFYzb1
00182006a6xbe3ibd4ledc2c0eb59z04^"user_id=678910"^KyBA51Ud
00182006a6xbe3ibd4ledc2c0eb59z04^"user_id=123456"^K3r1VWTE

Extended CDIM Media User Data

Marketer use-case.

Sample Marketer use-case for Media User Data:

**Format**
Timestamp^Day^ConfigurationId^KruxUserId^IpAddress^Browser^DeviceType^OperatingSystem^CampaignId^PlacementId^SiteId^CreativeId^AdId^isClick^geoDataDisplay^PersonID

**Data**
"435383416000"^"2015-06-27"^"KfvZM-fT"^"000431b418423dd568349645f0b748bc"^"122.161.23.16"^"Safari-7"^"Computer"^"Mac OS X"^"8334801"^"994734046"^"0956407"^"91858298"^"989981762"^"0"^"country=in&region=mp&domain=airntelbroadband.in&zipcodes=994043"^"6940d33f68d2396d1d806650f8e4e0dfe438e8ad55ceeac7d704993055353202"

Extended CDIM Paid Search User data

Marketer use-case.

Sample Marketer use-case for Paid Search User Data:

**Format**
Timestamp^Day^KruxUserId^IpAddress^Browser^Device^OperatingSystem^CampaignId^AdId^CreativeId^searchEngine^SearchKeywords^geoDataDisplay^PersonID

**Data**
"1448232083733"^"2015-11-22"^"10.196.54.181.1316994243919954"^"88.176.242.37"^"Firefox 4-42"^"Computer"^"Windows"^"9335139"^"399295001"^"3-14228814299-78827468946"^"google"^"-"^"country=us&region=az&dma=789&domain=cox.net&zipcodes=95614"^"user_id=9876543"
"1448161504844"^"2015-11-22"^"K2Jw_OBH"^"73.48.100.128"^"Firefox 4-42"^"Computer"^"Windows 7"^"0443801"^"299998487"^"291448487"^"yhoo"^"-"^"country=us&region=ma&dma=506&zipcodes=91536"^"-"
"1448214880756"^"2015-11-22"^"KxFJuPF7"^"81.119.109.16"^"Firefox 4-42"^"Computer"^"Windows XP"^"0445139"^"277795023"^"3-5551587906-77726718066"^"google"^"-"^"country=us&region=ri&dma=521&zipcodes=92813"^"user_id=5645478"

Extended CDIM Site User Data

Publisher and Marketer use-case. 

Sample Publisher and Marketer use-case for Site User Data:

**Format**
Timestamp^Day^KruxUserId^IpAddress^Browser^Device^OperatingSystem^Url^SiteData^geoDataDisplay^PersonID

**Data**
"1448187988000"^"2015-11-22"^"00314g54dpex441z5y1dec4243502912"^"96.16.68.120"^"Safari-9"^"Computer"^"Mac OS X"^"https://staredsx.dsxtxzs.com/home"^"keywords=investing, trading, stock, stocks, bonds, fixed income, mutual funds, etf, options, futures, IRAs, roll over 401k, retirement, Roth IRA, online trading, stock quotes, mobile trading, active trader, ztradesprox, managed investments, trade, SUPERTRADE&url_path_1=home&visitor_day_of_week=Sunday&visitor_time_of_day=Morning&visitor_date_of_month=22&logged_in=false&site=SUPERTRADE&section=home"^"country=us&region=ca&dma=825&domain=zxdeswu.com&zipcodes=94043"^"user_id=098976"

Extended CDIM Event User Data

Publisher and Marketer use-case. (Please note, additional charges apply)

Sample Publisher and Marketer use-case for Event User Data:

**Format**
Timestamp^Day^KruxUserId^IpAddress^Browser^Device^OperatingSystem^EventID^EventData^geoDataDisplay^PersonID

**Data**
"1447954838000"^"2015-11-19"^"0050cd89f52b874i99d4618351fb7600"^"129.115.195.21"^"Safari-9"^"Computer"^"Mac OS X"^"Lmjy9VyT"^"-"^"country=us&region=tx&dma=641&domain=ctsa.edu&zipcodes=98242"^"-"
"1447914570000"^"2015-11-19"^"006v10296a9e014i37dz805fb31a9ce4"^"60.181.180.178"^"Mobile Safari-9"^"Mobile"^"Mac OS X (iPhone)"^"LpcixQgS"^"-"^"country=us&region=ca&dma=807&domain=comcast.net&zipcodes=94150"^"-"
"1447914571000"^"2015-11-19"^"006v10296a9e014i37dz805fb31a9ce4"^"60.181.180.178"^"Mobile Safari-9"^"Mobile"^"Mac OS X (iPhone)"^"LrR9OprM"^"-"^"country=us&region=ca&dma=807&domain=comcast.net&zipcodes=94150"^"-"
"1447914647000"^"2015-11-19"^"006v10296a9e014i37dz805fb31a9ce4"^"60.181.180.178"^"Mobile Safari-9"^"Mobile"^"Mac OS X (iPhone)"^"LnDGl3zm"^"-"^"country=us&region=ca&dma=807&domain=comcast.net&zipcodes=94150"^"-"

Extended CDIM Transaction User Data

Publisher and Marketer use-case. (Please note, additional charges apply)

Sample Publisher use-case for Transaction User Data:

**Format**
Timestamp^Day^KruxUserId^IpAddress^Browser^Device^OperatingSystem^TransactionData^geoDataDisplay^PersonID
**Data**
"1468860693000"^"2016-07-18"^"0123456ef3da7d6e3bda69cceadc3f6f"^"221.16.120.247"^"Mobile Safari-9"^"Mobile"^"Mac OS X (iPhone)"^"productCategory=Shirts&productName=Origin Penguin Slim Shirt&pageType=Checkout&userType=memberdate=2016-07-18&price=50.0&quantity=1"^"country=us&region=nj&dma=501&domain=verizon.net&zipcodes=12233"^"-"

 

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