Rule Operators: OR, AND, AND NOT

This overview shall introduce you to the logic of how Salesforce's DMP processes rules combined with OR, AND and AND NOT, with or without rule groups.

1. Segment without a Rule Group

If you create a segment which looks like the following:

The above rules are processed as follows: (Rule1 OR Rule2 OR Rule4) AND (Rule3)

Segment without a Rule Group using "AND NOT"

If you create a segment which looks like the following:

The above rules processes as follows: (Rule 1 or Rule 2 or Rule 4) AND NOT Rule 3

2. Segment with a Rule Group using "OR"

If you create a segment which looks like the following:

The above rules are processed as follows: (Rule1 OR Rule2) OR (Rule3 AND Rule4)

3. Segment with a Rule Group using "AND"

If you create a segment which looks like the following:

The above rules are processed as follows: (Rule1 OR Rule2) AND (Rule3 AND Rule4)

4. Segment with Rule Groups using "OR" and "AND"

If you create a segment which looks like the following:

The above rules are processed as follows: ((Rule1 OR Rule2) OR (Rule3 AND Rule4) OR (Rule7 OR Rule8)) AND (Rule5 OR Rule6))

 

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